By Integrated Marketing Platform | January 12, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Brands Showing the Power of Having a Fluid Content Marketing Strategy
I’m still hearing concerns from fellow marketers on how they should approach content creation in this time of crisis. Full Story: Business 2 Community
Which came first, consumer behaviour or marketing strategy?
As a marketer, marketing strategies and tactics that I recommend for my clients are based on certain understandings, both researched and hypothesized, about the end customer’s behaviour. Full Story: Prolific North
Give Your Business a Boost: 7 Things That Might Be Missing From Your Marketing Strategy
If your marketing efforts haven’t produced the desired outcome, despite all the hard work you’ve put in, you must find the root cause of the problem. Full Story: iTech Post
The art of balancing long-term brand marketing and short-term demand marketing
The north star of B2B marketing is to achieve the right quantum of marketing growth. Full Story: The Drum
How To Set Attainable Annual Marketing Goals For 2021
Obviously, every company wants to make progress in all of their marketing endeavors. Full Story: Forbes
4 Tips to Avoid Influencer Marketing Catastrophes
The difference between glowing success and epic failures in influencer marketing is a very thin line. Full Story: Entrepreneur
Your Guide to Marketing in 2021
With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021. Full Story: Business.com
Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing
Your industry lingo might be standing in the way of you and potential new customers who don’t yet speak it. Full Story: Entrepreneur
SOCIAL MEDIA
Top 5 Social Media Marketing Pitfalls
Avoid these common mistakes to enhance your reach and prowess. Full Story: Entrepreneur
Eight Benefits To Being Active On Social Media (Even As An Introverted Entrepreneur)
Social media has changed how businesses and entrepreneurs interact with their audiences. Full Story: Forbes
2021 Is Moment of Reckoning for Social Media Giants
For many years, social media companies bristled at their characterization as media platforms and distributors of information for millions of people and downplayed … Full Story: Investopedia
The Best Times to Post Your Social Media Updates in 2021
When should you be scheduling your social posts to maximize engagement and response? Full Story: Social Media Today
SEARCH ENGINE
Websites could block users from entire countries to improve their SEO scores
Speed is just one factor when it comes to Google Page Experience. Full Story: TechRadar
YouTube Turns On Post-Roll Ads For All Monetized Videos
YouTube is advising creators that post-roll ads are now activated by default on all monetized videos. Full Story: Search Engine Journal
The Importance of SEO Tools in Digital Marketing and Analysis
SEO tools are a unique and effective way of changing the digital marketing game and building a strong brand position. Full Story: Digital Journal
Here’s Why SEO Will Matter More Than Ever In 2021
Search Engine Optimization (SEO) is a great way of attracting people to your business online. It uses clever algorithms and backlinking to push your website higher up in search engine results pages. Many SEO companies offer bespoke, legitimate written articles linking back to your page. Full Story: Scubby
MOBILE MARKETING
Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy. Full Story: Business.com
Mailchimp snaps up SMS marketing platform Chatitive
Email marketing service Mailchimp has acquired Chatitive, a SMS marketing platform, to enhance its marketing and commerce platform offering for small businesses. Full Story: MobileMarketing Magazine
The Evolution of B2B Consumer Preferences in 2021
B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Full Story: MarTech Series
Intel 11th-Gen vPro and H-series mobile processors officially launched
Intel announced 11th-gen Tiger Lake U-Series processors for mainstream notebooks late last year. Full Story: XDA Developers
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Out-of-Home: A Re-Emerging Medium for Franchise Brands
Digital out-of-home is what you might call a “re-emerging medium.” Full Story: Franchising.com
Programmatic digital out-of-home: Critical partner to digital campaigns through recovery and beyond
As the pandemic drags on and brands cautiously plan and measure every ad dollar spent, “buying only the media that matters” remains the mantra of most marketers. Full Story: The Drum
EMAIL MARKETING
Automated Email Sequence Examples
Automated email sequences can keep your customers engaged based on their actions and behaviors. Full Story: Business.com
How to redirect email to a new address
Changing email providers doesn’t mean missing messages that go to your old address. Here’s how to set up email forwarding. Full Story: Tech Advisor
E-COMMERCE
Rising Hyperlocal E-Commerce And the Changing Dynamics Of Food Delivery Startups
The recent years saw a change in the country’s food delivery market which has picked up a considerable pace and offers lucrative growth options. Full Story: Entrepreneur
Local consumers are your next online customers
In normal years, January and February is the time to review the just-completed holiday sales and look for ways to improve. But not much is normal about the last three months. Instead, look ahead. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Five Approaches To Measure The ROI Of Public Relations
It’s one of the most popular questions I hear from potential clients: How can we tell if this is an effective public relations campaign? Forbes
Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates. Full Story: Warc
MARKET RESEARCH
How A Startup Is Using AI To Help You Find The Market Research You Need
80% of typical organizations’ data is unstructured, slowing down work, often leading to less-than-optimal decision-making, according to an Accenture study published earlier this year. Full Story: Forbes
The role of market research in go-to-market planning for craft breweries
CODO is, as I type this, helping a multinational company launch an important brand extension. This is such an enormous investment that the company spent 10 months conducting a rigorous market research process to determine its viability. Craft Brewing Business
WEB DEVELOPMENT
Web Development Certifications: Necessary for Web Developer Jobs?
Web development (both front-end and back-end) is an immensely popular job. Companies everywhere need technologists who can build, maintain, and improve websites, often under considerable time pressure. Full Story: Dice Insights
Web Development Tips for an Outstanding Site
Web development plays a vital role in the success of a site. You should always maximize your online presence, which is not possible without a meaningful website. Full Story: TechBullion
MARKETING AUTOMATION
The Quickest Guide to Designing Marketing Automation Campaigns
According to Salesforce, “Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.” Full Story: MarTech Series
My 5 Predictions About the ABM Industry in 2021
It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Five Innovations That Have Transformed Business Intelligence
A product’s price, design or advertising are no longer the sole parameters to beat the competition. Full Story: Analytics Insight
Managing Data Complexity with Business Intelligence
What is going to revolutionize your data? Or better yet what is best suited for your business to make the paradigm shift? Full Story: Analytics Insight
BRANDING AND DESIGN
What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly
2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. Full Story: Search Engine Journal
7 common brand mistakes that keep marketers up at night
Your branding strategy is the backbone of your company’s anatomy. And, when your branding elements are strong, your business can grow with intention, without straying from its image and story. Full Story: The Business Journals
VOICE STRATEGIES
New Voice Assistant-Enabled Mask and Earbuds Combo Promises Clear Audio
Smart tech developer Binatone introduced a uniquely timely product ahead of CES 2021, combining wireless earbuds with an N95 to help limit the spread of COVID-19. Full Story: Voicebot.ai
Future Of AI-powered Voice-Controlled Passenger and Commercial Vehicles
The rapid transformations in information technology and AI have now brought us into a world where fantasy is becoming reality. Full Story: Entrepreneur