By Integrated Marketing Platform | January 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Best B2B marketing trends to follow in 2021
The unprecedented pandemic that swept the world in the year 2020 brought about sweeping changes to multiple facets of our lives. Full Story: Grit Daily
Looking To Maximize Business Efficiency? Consider Marketing Templates
Turbulent economic times pose a difficult issue for marketers: getting your message across is more important than ever, and yet your budget is probably stretched to its very limits already. Full Story: Forbes
Top Digital Marketing Trends that Prevailed in 2020
In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. Full Story: MarTech Series
Paid Or Organic Marketing: Which Strategy Provides Highest ROI
The digital world is at a crossroads. Full Story: Forbes
3 Fresh Ways to Use Data in Your Marketing
It seems like we have access to more data than ever, but are you using data effectively in your marketing? Full Story: Business 2 Community
Digital marketing: How to win over local prospects
Insurance agents have mastered offline local marketing, but the same proficiency of online strategies is more uncommon. Full Story: PropertyCasualty360
Optimize marketing by utilizing self-service approaches
While many advertisers control data and strategy for campaigns through demand-side platforms (DSPs), self-service approaches make this process even easier. Full Story: ClickZ
Magic Words and Colors to Elevate Your Marketing in 2021
Implement these words and colors into your marketing plan to get the most out of your direct response campaigns. Full Story: Business.com
SOCIAL MEDIA
Are We Entering a New Era of Social Media Regulation?
After years of controversy over President Trump’s use of social media to share misleading content and inflame his millions of followers… Full Story: Harvard Business Review
The consequences of social media’s giant experiment
Facebook and Twitter have banned Donald Trump from their platforms. Full Story: Brookings Institution
CEOs! It’s time to up your social media strategy
Employees are paying close attention to how C-Suite leaders stay connected online. Full Story: Human Resources Director
Has The Pandemic Changed How You Use Social Media?
We want to hear how you’ve been using your phone lately. Full Story: BuzzFeed News
SEARCH ENGINE
No-Click Searches Require a New Way to Measure SEO Results
Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Full Story: Search Engine Journal
Is your SEO strategy fit for 2021 and beyond?
If 2020 has taught us anything it’s that change can happen very quickly. Full Story: The Drum
How to develop a web app with SEO in less than 10 minutes
The responsibilities of a web developer are broader than merely designing and developing an application. Full Story: TNW
The Great SEO Question: Is Backlinking Dead?
For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing to your content. However, over time, unsavory SEO practices led search engines such as Google to penalize “unnatural links” and to increasingly turn to other signals to assess content quality. Full Story: MarketingProfs.com
MOBILE MARKETING
Amazon takes battle to Netflix with mobile plan
However, the Prime Video plan is only for Airtel prepaid customers, while the Netflix plan is available on all mobile networks. Full Story: Livemint
Ericsson selected for massive T-Mobile 5G network expansion across the United States
Ericsson has been selected by T-Mobile for a five-year 5G rollout contract. Full Story: Ericsson
T-Mobile confirms network update will disconnect these devices
It seems that carriers share a common theme this year of “out with the old and in with the new”. Full Story: SlashGear
Vodafone goes up against rivals with new Clear Mobile offering
Vodafone has followed in the footsteps of rivals Eir and Three with the introduction of a stripped-back mobile offering through the Clear Mobile brand. Full Story: The Irish Times
DIGITAL SIGNAGE/ SCREEN MEDIA
Sony intros Crystal LED displays
Sony Electronics Inc. has introduced its Crystal LED B and C-series of LED displays. Full Story: Digital Signage Today
OOH industry appoints Ipsos to update audience measurement
The Outdoor Media Association (OMA) has appointed Ipsos to update its audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure). Full Story: AdNews
EMAIL MARKETING
Top 4 email security practices you need to follow in 2021
With the emerging New Year 2021, many organizations are still on remote work and rely on emails as their primary channel of communication. Full Story: Business Matters
10 Highly Effective Lead Magnet Ideas to Grow Your Email List
Given the volume of competition out there, it pays to invest in a few lead magnets. Full Story: VENTS Magazine
E-COMMERCE
4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021
Improving customer experience is one of the most valuable ways you can stand out. Full Story: Entrepreneur
Our New Ecommerce Community for Growth
We’re excited to announce the launch of our exclusive community for experienced ecommerce professionals interested in improving their companies, advancing their careers, and making the retail and B2B industries better for everyone. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Bloxham PR expert insight: Top tips to improve your social media strategy
With more people using social media than ever before, Bloxham PR shares some of its expertise on how having a social media strategy can help businesses succeed. Full Story: SoGlos
Crafting The Best Public Relations Strategy For Your Business
Publicity can help you reach a new audience of people and attract new leads for your business. Full Story: Entrepreneur
MARKET RESEARCH
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
How A Startup Is Using AI To Help You Find The Market Research You Need
Organizations use 35% of their structured data for insights and decision-making, but only 25% of their unstructured enterprise data. Full Story: Forbes
WEB DEVELOPMENT
Hiring Trusted WordPress Developers Saves You Money: Why And How
Should you invest your money in hiring a WordPress developer? Can’t you manage it on your own? Full Story: HostReview.com
WordPress Launches New Website Building Solution
Built By WordPress promises to take all the stress out of creating a website by having WordPress’ team do it for you. Full Story: Tech.co
MARKETING AUTOMATION
Which emerging tech will transform marketing this year?
Real-time marketing, analytics and artificial intelligence (AI) are just some of the technologies that marketers think will have an impact on marketing strategy in 2021, according to a recent survey. Full Story: RetailWire
Important Email Marketing Automation Tips
Do you have an email list for your business? You may have a huge following on your social media pages, but these platforms can alter their algorithms overnight and leave you in the cold. Full Story: TechiExpert.com
ANALYTICS & BUSINESS INTELLIGENCE
Three predictions for marketing analytics in 2021
The importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands will focus in on market mix modelling. Full Story: Marketing Week
The Future of Business Intelligence and Analytics – Trends for 2021 and Beyond
The future of business intelligence looks extremely promising and is destined to assume a more central role in enterprises. Full Story: EnterpriseTalk
BRANDING AND DESIGN
4 reasons why better branding attracts top talent
A brand is more than a logo, a few colors and a slogan that you print on shirts and caps. Full Story: AZ Big Media
5 Cost-Effective Branding Strategies for Small Businesses
Branding can make small businesses rise and soar amid tough market competition. Full Story: BBN Times
VOICE STRATEGIES
Google launches privacy-sensitive Guest Mode on Google Assistant devices
Google today launched Guest Mode, a new way to use Google Assistant on smart devices like Nest Audio and Nest Hub Max without having to sign into a Google account. Full Story: VentureBeat
You Can Now Search or Navigate on YouTube’s Desktop Website Using Your Voice
To improve the search experience on YouTube’s web platform, Google has now started rolling out a voice search option for users on Youtube.com. Full Story: Beebom