By Integrated Marketing Platform | January 24, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Putting The Customer Journey First When Designing Marketing Campaigns
For most marketing teams, the last quarter of the year is synonymous with planning the following year’s strategy and campaigns. Full Story: Forbes
A Content Marketing Framework To Cut Through The Noise
As marketers, we’ve all heard the phrase “content is king,” and there’s plenty of evidence to back it. Full Story: Forbes
B2B marketing success in 2022 relies on 4 elements
If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. Full Story: Marketing Dive
Digital Marketing is Crowded, So How Can Your Agency Dominate?
With so much direct competition, how can your digital marketing agency stand out? Full Story: Entrepreneur
16 Top Content Marketing Trends To Stay On Top Of In 2022
If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Full Story: Forbes
Multicultural Marketing Investments Expected To Grow In 2022
As we start a new year, there’s a sense of optimism regarding the expectations around multicultural marketing investments. Full Story: Forbes
Three things that will shape digital marketing in 2022
While there are uncertainties in the market, one thing is set in stone: data privacy is one of the top priorities for marketers this year. Full Story: Marketing Mag
4 Successful Influencer Marketing Campaigns
Our recent 8-part series on influencer marketing explained the concept and key tactics. In this post, I’ll cite examples of brands that have used influencer marketing to sell products and services. Full Story: Practical Ecommerce
SOCIAL MEDIA
Social Media Marketing for Small Businesses
In recent years, social media advertising has become incredibly popular. Full Story: TechSpective
We take a look at new principles that modern, social media aware marketing campaigns should utilize Full Story: The Citizen
Top 5 social media marketing trends to look out for in 2022
With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media
How To Convert Conversations Into Leads On Social Media
Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes
SEARCH ENGINE
SEO: How to Optimize Title Tags for Ecommerce
For years title tags were the primary element of organic search optimization. Full Story: Practical Ecommerce
What Are Signed Exchanges And How Do They Help SEO?
Several years ago, Google created Accelerated Mobile Pages, or AMP, to help mobile devices browse the internet quickly. Full Story: Forbes
Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)
Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes
Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it
Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post
MOBILE MARKETING
Mobile Application Penetration Testing: Top 10 Tools and Best Practices
Mobile penetration testing is a crucial security measure that can’t be ignored. Full Story: Telemedia Online
16 Essential Considerations For An Effective Business Mobile App
The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: Full Story: Forbes
How to grow your small business with a mobile app
If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune
DIGITAL SIGNAGE/ SCREEN MEDIA
What is in the signs (and digital signage) in 2022?
2021 has been a year of immense change, so much so that it might feel a little dizzying to look ahead. Full Story: AV Magazine
Marketers increasingly include DOOH in their omnichannel campaigns
DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth
EMAIL MARKETING
10 Email Marketing Mistakes That Might Be Hurting Your Brand
Email marketing is an essential component of any strong marketing strategy. Full Story: Forbes
How email marketing is changing and what marketers should do about it
Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech
E-COMMERCE
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. Full Story: Entrepreneur
4 E-Commerce Digital Marketing Strategies For 2022
If your e-commerce business lacks an influencer or affiliate marketing strategy, you are missing out on a significant way to find new customers. Full Story: Forbes
PUBLIC RELATIONS
5 Ways Public Relations Can Help You Get Verified On Social Media
Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
MARKET RESEARCH
Get Ahead of the Competition with These 4 Target Market Research Tools
Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community
WEB DEVELOPMENT
5 Reasons You Should Adopt a Micro Frontend Architecture
Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint
Top 100 Big Data Companies Driving Innovation in 2021
The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight
MARKETING AUTOMATION
Why marketing automation is crucial to your success
According to Forrester, 80% of marketing automation users see a 77% increase in conversions. Full Story: MarTech
The 5 Marketing Automation Vendors to Watch in 2022
To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
BRANDING AND DESIGN
How to Create a Successful Branding Campaign By Using Interesting Design Ideas
Creating a successful branding campaign is no easy task. However, it is necessary to ensure that your company gets the recognition that it deserves, particularly in an increasingly crowded marketplace. Full Story: TechDay
37 Inspirational Quotes For Growing Your Brand
Whether you’re finding inspiration through in-person groups or online, quotes are a popular source of motivation. Full Story: Forbes
VOICE STRATEGIES
Which smart voice assistants work with the Garmin Venu 2 Plus?
Garmin has followed up its popular Venu 2 smartwatch, one of the best Garmin smartwatches you can buy, with the new Venu 2 Plus, which the company revealed at CES 2022 in early January. Full Story: Android Central