By Integrated Marketing Platform | January 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Embrace These 5 Inclusive Marketing Principles To Win More Customers
Focus on teams. As more companies start working to engage underrepresented groups, consumers from these communities have started to grow more skeptical of… Full Story: Forbes
Five digital marketing trends to track in 2022
These are a few of the digital marketing technique with the biggest commercial impact for businesses. Full Story: Gulf Business
B2B E-Commerce Marketing Tips For 2022
As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Full Story: Forbes
Chinese New Year: What Luxury Brands Must Understand For Marketing Campaigns
For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Full Story: Forbes
Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers
Modern B2B marketing organizations and teams are in a state of constant evolution. Full Story: MarketingProfs
Will 2022 be the Year of Hybrid Marketing?
It’s no secret that the past two years have necessitated many changes in how businesses interact with and market to their target audiences. Full Story: MarTech Series
5 Marketing Strategies for Nonprofits in 2022
Traditionally, the marketing strategies employed by nonprofits have been dictated by funding demands. It’s high time that changed. Full Story: ReadWrite
Place Your Marketing Bets in 2022
One of the concepts that Duke discusses in the book is the difference between bad decisions and bad results. Full Story: CMSWire
SOCIAL MEDIA
5 Social Media Video Tips To Get More Engagement
Social media marketing is a great way to introduce your business to new customers. Full Story: Shout Out UK
We need social media to survive. From waking up to sleeping, we are on our phones and computers. Full Story: Entrepreneur
Who should police social media?
Twitter reports record number of government requests to remove content. Full Story: Al Jazeera
Eight ways to build the ultimate social media strategy in 2022
The following is an edited extract from a recent podcast episode, where Marfatia runs the audience through the ultimate steps required to build a social media strategy fit for 2022. Full Story: SmartCompany
SEARCH ENGINE
Three SEO Trends Marketers Need to Know in 2022
SEO is a vital marketing channel for modern businesses. Full Story: MarketingProfs
11 Stunning SEO Data Visualizations To Inspire Your Reporting
SEO data visualizations help you tell more compelling stories that better meet the recipient’s needs and win their buy-in. Here’s how. Full Story: Search Engine Journal
How to Use Google Autocomplete for SEO
Autocomplete is one of Google’s oldest search features and among the most useful to optimize organic rankings. Full Story: Practical Ecommerce
10 Benefit for Any Business to Invest in SEO
Any business owner right now knows the power of digital presence and how important it is to be there! And there is no doubt these people haven’t heard of the term SEO and are not aware of it. But sadly, not everyone has implemented it well and given heed to it as much as it requires attention. Full Story: Maryland Reporter
MOBILE MARKETING
How Can a Mobile App Improve Your Business?
Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
Top 2022 mobile marketing trends after a disruptive year
He covers trends around how consumers use their mobile devices and marketing’s shift towards contextual segmentation… Full Story: Ad Age
Mobile marketing: 5 of the top trends from 2021
After years of development and expectation, 2021 was the year social commerce actually stuck with consumers. Full Story: The Drum
DIGITAL SIGNAGE/ SCREEN MEDIA
The top 4 benefits of programmatic DOOH
Programmatic technology has now become a mainstay in the digital out-of-home (DOOH) space. Full Story: The Drum
Top Digital Signage Software Providers for 2022
Finding the right software provider is one of the most important decisions you’ll make when deploying digital signage in your business. Full Story: Digital Signage Today
EMAIL MARKETING
Contrary to what some may believe, email is not dead, as it is still one of the top marketing methods for growing your business since it serves so many purposes. Full Story: HTML Goodies
9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)
Every marketing channel lives a different life. Full Story: Business 2 Community
E-COMMERCE
An Essential Guide to Ecommerce Website Maintenance for Every Business Out There
Why would you service your car if there’s nothing wrong? Full Story: CustomerThink
5 MONEY-SAVING TRICKS TO REMEMBER WHEN BUILDING AN ECOMMERCE WEBSITE
Saving on costs, wherever possible, is vital for the success of an eCommerce business. Full Story: BBN Times
PUBLIC RELATIONS
The Value Of Implementing PR In Your Business
Public relations is essential to a company or a person’s individual success. Full Story: Forbes
How To Create The Public Relations Agency Of The Future
Times continue to change, and with change comes the opportunity for progress. Full Story: Forbes
MARKET RESEARCH
Market research, data strategy, remote working: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead. Full Story: Marketing Week
WEB DEVELOPMENT
How Website Development Services Fuel Growth
s technology continues to evolve, businesses are investing in website development. Full Story: WebProNews
How to Make the most of your RSS Feed Reader? 5 Simple Tips
Transform how you consume content online once and for all. Full Story: Scubby
MARKETING AUTOMATION
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives sales. Full Story: Search Engine Land
Salesforce.com dominates salesforce automation but still has only 30% of a highly fragmented market that continues to grow by double digits each year, suggesting there is room to run. Full Story: Morningstar
ANALYTICS & BUSINESS INTELLIGENCE
Technology Can’t Solve Your Engagement Issues
As a chief technology officer, I see a new generation of marketers being motivated by a reliance on technology as the de facto solution to all challenges in consumer marketing. Full Story: Forbes
Building Relationships In Digital Channels
He’s a world class expert in marketing analytics, accountability, and measurement who has evaluated over 2,500 digital marketing programs… Full Story: Forbes
BRANDING AND DESIGN
Tips for Getting Customers More Engaged With Your Brand
Whether your business is brand new, or you are looking to find ways to help grow and expand it, there can be many different reasons to want to get customers more engaged with your brand. Full Story: CoFounder Magazine
12 Fun Ways To Use Video To Engage A Brand’s Audience
Video marketing can have an impact at every stage of the buyer’s journey, from growing their awareness of a brand to delighting them with the value they receive from its offerings. Full Story: Forbes
VOICE STRATEGIES
Alexa is shutting down, which is the next best data alternative?
Alexa is not only used for the voice assistant function. It has been quite popular among website owners for years because it offers internet tracking services, monitors website traffic, and assesses website users’ behaviors as they navigate from one page to another. Full Story: Vanguard News