By Integrated Marketing Platform | January 28, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Seven Signs It’s Time to Pivot Your Marketing
Building a successful independent financial advisor firm requires effective marketing. Full Story: Advisor Perspectives
A Year in Review: The Digital Marketing Trends That Defined 2021
There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Full Story: Search Engine People
3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. Full Story: Promo Marketing
Why the ‘good enough to go live’ mentality needs to go from content marketing
Marketing has had its share of challenges in the past couple of years. Full Story: Diginomica
Human Design Is Your Key To Better Marketing
The Goop-approved self-enlightenment system can help you create a meaningful flow while also attracting new customers. Full Story: Entrepreneur
Thinking About Selling Your Business? Avoid These Five Costly Mistakes
Don’t mentally check out until you’ve worked with a professional to help gather, organize and compile all the necessary due diligence documents that a buyer and… Full Story: Forbes
5 Crucial Business Lessons From the Pandemic
Before the pandemic, most companies insisted that their employees commute to a central office or workplace. Full Story: Inc. Magazine
Ways To Navigate The First Stage Of Small-Business Growth
If you ask most entrepreneurs, they’ll say starting a business is a lot like a roller coaster — equal parts exciting and terrifying. I know it was when I started my company nearly 20 years ago. Full Story: Forbes
SOCIAL MEDIA
3 Ways To Accelerate Your Brand’s Social Media Strategy
Social media teams are increasingly the lifeblood of your brand. They’ve matured over the last two decades from entry-level positions to sophisticated, tenured teams — and rightfully so. Full Story: Forbes
Social commerce has a bright future – but not on social media
Social commerce, or livestream shopping, is forecast to transform social media into one big shopping channel. Full Story: Information Age
Tired of all the time you spend on social media? It also might be making you sick
Overwhelmed with the overload of storybook-style photos, sky-is-falling posts and unapologetic political rants you regularly see on social media? Full Story: Buffalo News
Why Is Apple’s New Safety Guide Being Roasted on Social Media?
“Not sure how this does anything other than put the onus on the user,” one Twitter user wrote of Apple’s new safety guide. Full Story: TheStreet
SEARCH ENGINE
10 Advanced SEO Skills To Level Up Your Career
Want to go deeper in your specialization, open new doors and enhance your value as an SEO professional? Check out 10 skills that could help. Full Story: Search Engine Journal
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies. Full Story: Search Engine Land
How Much Does Website SEO Cost?
SEO (search engine optimization) has become a critical component of digital marketing. However, some small enterprises still overlook it, with just half of them including it in their budget. Full Story: Techish Kenya
How to Change the Search Engine on iPhone and iPad
Apple offers the Safari web browser as the default web browser on iPhone and iPad. Full Story: groovyPost
MOBILE MARKETING
How Can a Mobile App Improve Your Business?
Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week. Full Story: Marketing Dive
TOP 2022 MOBILE MARKETING TRENDS AFTER A DISRUPTIVE YEAR
How mobile marketing will evolve in 2022. Full Story: Ad Age
DIGITAL SIGNAGE/ SCREEN MEDIA
7 Key Components of a Successful Digital Signage Program
Digital signage is a communication tool, just like other communication methods and it’s success lies upon the right audience, message and process. Full Story: Fast Casual
Digital signage is branching out, with more verticals adopting the technology and cutting-edge applications ranging from data collection and customer intelligence to kerbside pickup and public health. Full Story: AV Magazine
EMAIL MARKETING
How Dynamic Content Can Boost Your Email Marketing Campaigns
Marketing—email marketing, in particular—has to reinvent itself all the time to be more appealing. Full Story: MarketingProfs
6 Tips for Creating a High-Converting Thank-You Page
After customers complete a sale or interact with your brand, use a thank-you page to increase engagement. Full Story: Business.com
E-COMMERCE
The Changing World of E-Commerce and What’s in Store for 2022
We greet 2022 with hopes for a less turbulent year than the past two. With the onset of the New Year, there are several trends taking shape in the retail sector. Full Story: Total Retail
How to Build and Run an eCommerce Website With Zero Inventory
Creating an eCommerce website has become imperative for modern businesses. Full Story: Tech Digest
PUBLIC RELATIONS
Why Proactive PR Is Imperative for Every Business
Great, consistent PR behind the scenes is as important as going viral. Full Story: C-Suite Quarterly
The Value Of Implementing PR In Your Business
Public relations is essential to a company or a person’s individual success. Full Story: Forbes
MARKET RESEARCH
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise. Full Story: Marketing Week
WEB DEVELOPMENT
How to Start a Web Development Company: Step-by-Step Guide
Are you planning to start a web development company? Do you know the entire procedure of developing a website? Full Story: Influencive
Coding vs. Programming vs. Web Development vs. Web Design—What’s the Difference?
It seems that the entire world has decided to begin developing apps, web pages, and web apps. The Apple App Store and Google Play Store host millions of apps, and the number continues to grow. On top of that, more than 250,000 new websites hit the internet every day. Full Story: AllBusiness.com
MARKETING AUTOMATION
5 Ways Artificial Intelligence Is Radically Transforming Creativity in Business
Companies that don’t keep pace with consumers’ expectations will fall short and lose market share. Full Story: Entrepreneur
Nine Predictions For Artificial Intelligence And Automation In 2022
Artificial intelligence has worked its way into our everyday lives, and in doing so, has given businesses in many industries a chance to leverage it for better marketing opportunities and smoother operations. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
The future of marketing is building a privacy-safe world
“Privacy regulations, e-commerce integration, customer data platforms, and better ROI optimization enabled by smarter marketing analytics”… Full Story: The Drum
BRANDING AND DESIGN
Is your brand hurting your business?
Ten common branding mistakes that are keeping you from success. Full Story: Ottawa Business Journal
Grow Your Business With These Branding Strategies
Are you running a business or just planning to kick-off in the near future? Full Story: CustomerThink
VOICE STRATEGIES
Industry Voice: Technology to drive where members save, research finds
Technology will not only help engage members with their pension but also encourage savers to move to providers that can offer the user experience they want, research by Smart Pension and Professional Pensions has found. Full Story: Professional Pensions