By Integrated Marketing Platform | January 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What’s the Right Path for Your 2021 Marketing Strategy?
What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. Full Story: CMSWire
Why You Must Measure Marketing ROI
When it comes to marketing return on investment, I always recall what Lord Kelvin, the British mathematical physicist, said a century ago: Full Story: Forbes
What Makes Explainer Videos a Killer Marketing Strategy for Australian Businesses?
In Australia, there are around 2,375,753 actively trading businesses with construction, transport, postal, warehousing, professional. Full Story: IMC Grupo
Four Key Marketing Takeaways From 2020
While 2020 brought about incredible challenges, it also unlocked new opportunities to connect with prospects, customers and employees. Full Story: Forbes
Why Are Digital Recipes Such Effective Shopper Marketing Tools?
“Omnichannel” is a word that continues to get tossed around among CPG marketers that have had to confront the reality that shopping for products is no longer a linear path. Full Story: Forbes
The Future of Influencer Marketing Is Here
We’ve written about various influencer topics in the past, and one thing is clear: Full Story: Business 2 Community
10 Valentine’s Day Marketing Ideas Your Customers Will Love
If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Full Story: Business 2 Community
How influencer marketing helps brands build authenticity
In a tumultuous season, stability, consistency and guidance matter. Full Story: NRF News
SOCIAL MEDIA
Social Media Messaging for Success on Every Platform
There’s no one-size-fits-all messaging for social media. Each platform demands a different tactic. Full Story: Search Engine Journal
Twitter: How to grow your brand in this social media driven landscape
Social media has blown up in the last few years, and you would be hard-pressed to find someone who isn’t connected. Full Story: Gary Skentelbery
AUTOMATE YOUR CONTENT CREATION WITH THIS AI-BASED SOCIAL MEDIA MANAGEMENT TOOL
A lot of people think that running a blog or social media account is all fun and games—until they try it themselves. Full Story: Black Enterprise
Analysts Find Reason to Get More Bullish on Social Media
But because of the Covid-19 pandemic, more economic activity is being done digitally, which has benefited the social media giant. Full Story: Barron’s
SEARCH ENGINE
7 Content Marketing Tactics That Will Improve Your SEO
Content marketing is an integral part of SEO. It involves creating and sharing content such as social media posts, blogs and videos to engage your customers and drive website traffic. Full Story: CoFounder Magazine
In today’s digital world, Search Engine Optimization (SEO) plays an integral role in the marketing of businesses, and law firms are not an exception. Full Story: IMC Grupo
HTTP vs HTTPS: How Both Can Effect Your SEO
In order to prevent these attacks, it important to make sure your website is as secure as possible. But how do you ensure site security? Full Story: Business 2 Community
Why Google is Still the Default Search Engine on iPhone and iPad According to Apple
Apple CEO Tim Cook shared his insights at the EU data protection conference CPDP this morning. Full Story: Wccftech
MOBILE MARKETING
Best Smartphones and Technology for Mobile Online Gambling
The mobile online gambling sector is the fastest-growing part of the online gambling industry. Full Story: UKTN
Verizon vs T-Mobile Stock: Which Is A Better Bet Now?
We think T-Mobile stock (NASDAQ: TMUS) is currently a better pick compared to Verizon stock (NYSE: VZ). Full Story: Forbes
Samsung Mobile’s head of camera R&D wants your phone to ‘personalize’ your photos
Samsung announced its first Galaxy S smartphone in the heady days of 2010, and at the time people were too jazzed by its 4-inch Super AMOLED screen and 1GHz processor to fret much about its cameras. Full Story: Engadget
Five ways to make your mobile PPC strategy work for you
With half of the population stuck to their smartphones, checking on the most recent coronavirus updates, it seems imperative to have a clear idea of how do you want your digital marketing campaign to be. Full Story: MintTwist Blog
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage Has Evolved from Interactive to Gesture-Based. Where Will It Go from Here?
Enter the era of gesture-based digital signage and artificial intelligence to make everyone feel better. Full Story: Commercial Integrator
Digital signage podcast addresses 2021 design trends
Rich Archer, creative lead at Omnivex, discusses the Pantone color of 2021 and what trends we will see digital signage design this year. Full Story: Digital Signage Today
EMAIL MARKETING
5 Mistakes You’re Making With Your Email List
As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions you may have about email marketing. Full Story: Entrepreneur
How to Increase Email Performance with IT Buyers
You must have developed buyer personas for your customers to build personalized email campaigns. Full Story: TechFunnel
E-COMMERCE
How Small Businesses Can Survive In An Online, E-Commerce World
Many different sectors and industries felt the economic strain in 2020, but small businesses, regardless of their wares, location or ethos, had to take the full force of the storm. Full Story: Forbes
Using TikTok for Ecommerce Marketing
TikTok is a relative newcomer to the social media world, having launched as A.me in 2016 in Beijing, China. Full Story: Practical Ecommerce
PUBLIC RELATIONS
What Five Guys Can Teach PR Pros About Promoting Press Coverage
If you’re a fan of burgers and fries, there’s a good chance that you’ve been to a Five Guys restaurant. Full Story: PR News – For Smart Communicators
Facebook and Apple’s PR war seriously heats up
Facebook and Apple’s public brawl over privacy concerns and monopoly power just got even more intense. Full Story: Mashable
MARKET RESEARCH
Three-quarters of UK firms will boost market research budgets
The study, which was conducted by research firm Censuswide in the last week of December 2020, involved 200 decision-makers at medium-to-large companies. Full Story: Warc
Three quarters of businesses plan to boost market research budgets to win new customers in 2021
A total of 74 per cent of businesses are boosting their marketing and consumer research budgets this year, to better reach potential customers, according to new research from Stravito, a leading provider of knowledge management software for insights. Full Story: Marketing Dive
WEB DEVELOPMENT
5 Stages of Website Development
You have decided to start your own business and you know that that means launching a website. Full Story: TechiExpert.com
Why Our Our Businesses Should Have an Online Presence
Online presence means we should have a website for our business. Full Story: Legal Reader
MARKETING AUTOMATION
The Technology Behind Marketing Automation
Marketing automation technology automates online campaigns and sales activity to increase revenue with very minimal input of employees. It helps with lead generation, nurturing, and scoring. Full Story: PC-Tablet
The 7 most effective ways to connect with customers
Businesses need to prioritize building a connection with customers. By doing so, companies get to know their customers on a personal level and can better serve their needs. Full Story: TechTarget
ANALYTICS & BUSINESS INTELLIGENCE
SAP’s acquisition of Signavio goes to the core of its digital business strategy
SAP’s acquisition of Signavio, a provider of tools for analyzing existing business processes, will fill a critical gap in the company’s digital business transformation strategy. Full Story: VentureBeat
The Best of Business Intelligence 2020
The BOBI (Best Of Business Intelligence) awards give BI specialists the opportunity to showcase their skills and expertise. Full Story: PharmaTimes
BRANDING AND DESIGN
4 ways graphic design is key for your marketing
If you are looking to succeed in a new business venture this year, then it is really important that you get the marketing just right. Full Story: AZ Big Media
Why Now Is The Time To Invest In Your Employees’ Personal Brands
When you think about your employees’ brand, what comes to mind? A job title? A professional profile picture? Full Story: Forbes
VOICE STRATEGIES
Amazon Echo (4th Gen) vs Echo Dot: Which is best for you?
Amazon’s Echo smart speakers are now on their fourth generation, with an all-new look and the same Alexa voice assistant for playing music and controlling your smart home. Full Story: Gearbrain
Spotify Patents Emotional Speech Recognition Tech for Song Recommendations
Spotify may someday suggest songs based on the emotion in your voice, judging from a newly approved patent by the popular streaming service. Full Story: Voicebot.ai