By Integrated Marketing Platform | January 04, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
9 Tips to Excel Your Marketing Campaign
The need for online shopping has increased the need for better digital marketing approaches. Full Story: Influencive
Challenges CMOs will have to face in 2021
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic. Full Story: Exchange4Media
Humor is Essential for a Company’s Productivity and Marketing
Sometimes it’s the sense of humor and human touch that all a tiny store may need to separate itself from the online behemoth retailer. Full Story: Business 2 Community
Ten Marketing Predictions For 2021
Nobody could have predicted the poop show that was 2020. Full Story: Forbes
12 Leader-Recommended Marketing Strategies (And Why They’re so Effective)
Every company tends to favor specific marketing strategies that are proven to yield the results they expect and can sometimes be wary of taking risks and exploring unfamiliar strategies, even though they could be just as effective (or even more so). Full Story: Business 2 Community
Upcoming Trends in Digital Marketing
A company website and a Facebook page were more than enough to keep up with the digital marketing trends not so long ago. Full Story: BBN Times
Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons
Videos are the most versatile content type interacting with the human psyche. Full Story: Business 2 Community
Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.
Here are 3 important digital marketing things that you need to be preparing for in 2021. Full Story: Business 2 Community
SOCIAL MEDIA
2020: A look back at the year through social media
While most will be happy to see the back of what’s been an extremely challenging year, it’s also fair to say 2020 changed how we interact with the world. Full Story: MuMbrella
Social Media Influencer Marketing for 2021
Social media influencers saw a big change happen in 2020 when companies shifted their marketing strategies due to the worldwide pandemic. Full Story: Movie TV Tech Geeks
5 Social Media Trends Online Businesses Should Keep Handy for 2021
Are you doing what it takes to promote your online business? Full Story: The Story Exchange
How Small Businesses Can Revamp Their Digital Marketing In 2021
We all can admit that 2020 was a tough year for many businesses. Full Story: Forbes
SEARCH ENGINE
7 SEO Digital Marketing Trends for 2021
Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. Full Story: Business 2 Community
How to Build Power Pages for Your Business Website
Power Pages is a term that has gained currency in recent times. It is a technique of search engine optimization that is used to catch the attention of search engines. Full Story: Invision Game Community
4 Steps To Make Your Page Speed Impressively Fast
Even a delay by just one second can hurt your conversion rate and send your targets to competitors, which is why page speed is all-important in your SEO efforts. Full Story: The Marketing Folks
The Role of Google Analytics in Scaling Small Businesses
The very first benefit of Search Engine Optimization is that it provides an elaborate insight into the performance of our competitors. Full Story: Business 2 Community
MOBILE MARKETING
T-Mobile data breach: ‘Malicious, unauthorized’ hack exposes customer call information
A security incident at T-Mobile has resulted in customer call data being accessed, the telecommunications giant has said. Full Story: The Daily Swig
Will Mobile Technology Mark The Beginning Of The End For Stand-Alone PCs?
Technology is changing all the time and improving at a rapid rate. Full Story: BBN Times
Three mobile banking account management features that put customers in the driver’s seat
Account management tools are a basic but essential building block of a strong mobile banking experience, as they give users control and peace of mind when using banking apps. Full Story: Business Insider
Three Hours Before The Market Open, China Mobile Is Down By 2%
NYSE Composite opens in less than three hours and China Mobile’s premarket value is already 2.14% down. Full Story: Via News Agency
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Digital Signage is increasing Day by Day in Ontario, Canada | SignImpact
Digital signage is the most recent and highly effective technology for distributing digital content. Full Story: openPR
Frontrunner forms new DOOH offering with Lightbox OOH
The new partnership turns vacant commercial window fronts into full-motion digital displays. Full Story: Media In Canada
EMAIL MARKETING
5 Tips to Maximize Paid Acquisition for Email Marketing
Paid acquisition can help you grow your database faster than organic-only methods. Full Story: Business 2 Community
21 Tips to Improve Your Email Marketing
How can you boost the effectiveness of your email marketing efforts? Full Story: MarketingProfs.com
E-COMMERCE
4 Powerful Ways to Get More Ecommerce Sales in 2021
Do you want to grow your eCommerce website in 2021? If so, you’re in the right place. Full Story: Business 2 Community
E-Commerce Guidance For The Continued Covid-19 Storm
If we’re sticking with the hurricane analogy, this storm continues to pack quite a punch, despite the rollout of vaccines, which has gratefully begun. Full Story: Forbes
PUBLIC RELATIONS
The Need for Marketing and PR For Blockchain Companies
Blockchain and cryptocurrency are perhaps the youngest industries in the modern economy. Full Story: Business 2 Community
Why 2021 will be a better year for PR and advertising
After the completely unforeseen awfulness of 2020, one would be unwise to make predictions for the PR/advertising business for 2021 – but here goes, anyway. Full Story: iNews
MARKET RESEARCH
A New Beginning For Market Research
Quality research is an essential investment for good decision making, but nevertheless it is a cost. Full Story: Forbes
Can tech democratise B2B market research?
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result? Full Story: Marketing Week
WEB DEVELOPMENT
Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. Full Story: Business 2 Community
The most popular programming languages in the world
C remains the most popular programming language in the world, according to the Tiobe Index. Full Story: MyBroadband
MARKETING AUTOMATION
How Artificial Intelligence Affects Digital Marketing?
Technology plays a pivotal role for each and every industry whether it’s a startup or a large-scale industry. Full Story: Promotion World
5 trends of Artificial Intelligence in marketing that will mark 2021
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. Full Story: Explica
ANALYTICS & BUSINESS INTELLIGENCE
Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem
When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Full Story: MarTech Series
WHAT DOES INTEGRATION OF ARTIFICIAL INTELLIGENCE AND ADVANCED ANALYTICS MEAN IN BUSINESS?
Technologies like Artificial Intelligence and Advanced Analytics have been at the forefront of disruption across all verticals. Full Story: Analytics Insight
BRANDING AND DESIGN
Define Your Brand Identity in 3 Steps
Developing your brand identity is far more than just a logo. Full Story: Entrepreneur
Looking at neuroscience: Why your brand might be in need of something different
Admittedly, a brand refresh may not be top of the agenda right now. As the crisis keeps spinning, B2B marketers are in need of one thing – leads. Full Story: B2B Marketing Online
VOICE STRATEGIES
Sorry, Alexa and Siri. These 5 Google Home features make me love it more
Google Home was late to the smart home soiree, but lately it’s become the life of the party. Full Story: CNET
How To Win Customers With Voice Search: Three Simple Tips
If you run a website, you know just how much search engine optimization (SEO) plays a role in its growth and success. Full Story: Forbes