By Integrated Marketing Platform | January 06, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Digital Marketing Trends of Focus for 2021
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. Full Story: Social Media Today
Top five digital marketing trends for 2021
Goodbye to the year 2020! Every business was affected by the pandemic. From a digital marketing point of view, what will the year 2021 come with? Full Story: ABCmoney.co.uk
4 Inclusive Marketing Trends For 2021 That Will Impact Your Brand
Inclusive marketing is the future of marketing. As you work to grow your brand and earn loyal customers, know that incorporating inclusivity into the fabric of your brand is the smart thing to do. Full Story: Forbes
The 2020 marketing trends that will continue to matter this year
While 2020 was undoubtedly a difficult year, it was also a dynamic one for the marketing industry as we observed and adapted to the evolving consumer-brand relationship in response to the pandemic. Full Story: The Drum
Given the turbulence of 2020, it seems almost impossible to accurately predict what will be coming next for the digital marketing sector in the year ahead. Full Story: Social Media Today
How to Make Personalized Marketing Effective With Consumer Identity Programs
Everyone is fighting for the attention of potential customers. Full Story: Security Intelligence
How Businesses Apply Color Theory in Marketing
Why do the magazines in the checkout aisle all set their titles in yellow type? Why have Apple computers gone from beige to white? Full Story: The Zebra
3 Questions to Answer When Creating Personas for B2B Marketing Campaigns
The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Full Story: Business 2 Community
SOCIAL MEDIA
Social Media Strategies For 2021
Hootsuite, a social media management platform, recently released their fifth annual report on the latest global trends in social media, “Social Trends 2021.” Full Story: Digital Media Solutions
Instagram Tests New Stories Layout on Desktop
Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. Full Story: Social Media Today
‘We need social media systems built to enhance our shared humanity’
In the last eight or so months I have not had a single unproductive anxiety provoking or angry interaction with a person who I have never met. Full Story: RNZ
15 ways we give social media companies personal data
In 2020, many internet users were savvier than ever about what they shared or didn’t share, but modern life almost requires engaging with social media in some way. Full Story: Alton Telegraph
SEARCH ENGINE
How to Use Online Directory Submissions to Boost Your Small Business’s SEO
Finding ways to ensure your business appears in search engines is an ongoing process. Full Story: Inc.com
eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings
Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. Full Story: Business 2 Community
Apple Search Engine: everything we know so far
Apple could be set to rival Google and Bing in the coming years. Full Story: AppleMagazine
Google Explains What URL Removals Tool Does
Google’s John Mueller answers a question about what the Search Console URL Removals Tool does. Full Story: Search Engine Journal
MOBILE MARKETING
5 Reasons Why Every Retail Associate Needs a Mobile Device
Prior to the rise of the COVID-19 pandemic, retailers were investing in stores by rightsizing their real estate footprints and reshaping the store experience around customer engagement. Full Story: Total Retail
Every Millisecond Counts When Code-Testing Mobile Apps
Whether a company is creating mobile applications for e-commerce, customer service or internally to boost employee productivity, the rapid development and effective deployment of mobile apps has become a business imperative. Full Story: DevOps.com
Italian mobile operator offers to replace SIM cards after massive data breach
Hackers stole the personal data for 2.5 million Ho Mobile subscribers. Full Story: ZDNet
UK mobile providers offer data help for homeschooling in new lockdown
UK internet and mobile providers have been targeted by politicians as needing to help more during the latest national lockdown. Full Story: Pocket-lint.com
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage powers store openings and beyond
From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition from traditional procedures to newly updated processes. Full Story: Digital Signage Today
The Sign Industry Overview Shows Rise In Digital Signage Types
New year, new updates! Our reports have been revised for market size, forecasts, and strategies to take on 2021 after the COVID-19 impact: Full Story: EIN News
EMAIL MARKETING
4 Reasons Marketing Emails Go to Spam (And How to Fix It)
If you’re like other savvy business leaders, you use email marketing to stay in touch with your customers. Full Story: Business 2 Community
The State of Email: Five Email Trends to Watch in 2021
Even with all the options out there—video, social media, immersive websites—email has remained one of the most important ways for associations to reach their members. Full Story: Associations Now
E-COMMERCE
Set Up Your Online Store for 2021 Success [eCommerce January Checklist]
The big holiday shopping days may be behind you, but now is definitely not the time to take your foot off the pedal – this is when you need to implement this eCommerce January checklist to get your online store set up for success in the new year. Full Story: Business 2 Community
A review of 7 functionally innovative B2B ecommerce sites
Engaging online B2B buyers with helpful website features requires a good mix of innovation and practical designs. Full Story: Digital Commerce 360
PUBLIC RELATIONS
PR pros offer 21 words on what they’re expecting in 2021
Following a year of COVID-19 chaos, we asked PR leaders to give 21-word predictions of what they believe is in store for the profession in 2021. Full Story: PR Week
Don’t Underestimate the Power of Public Relations Amid COVID-19
Exploring the importance of PR during Coronavirus Pandemic. Full Story: Entrepreneur
MARKET RESEARCH
U.S. Manufacturing Gauge Expands at Fastest Pace Since 2018
A measure of U.S. manufacturing expanded in December at the fastest pace in more than two years, bolstered by a pickup in new orders and the strongest growth in production since 2011. Full Story: Bloomberg
China’s Dreams of Self-Reliance Still Depend on Japan Inc.
Rising ambitions on the mainland to compete in high-end manufacturing are creating a boom for machinery companies. Full Story: Bloomberg
WEB DEVELOPMENT
How to Optimise Your Website for Improved Lead Generation
Putting up a website is more than just having an idea and trying to make it work through trial and error. Full Story: PRWire
Launching A Business While the Second Wave of COVID-19 Rages On
Whether you were already planning to start a business before the crisis or it’s just a fresh idea, a global pandemic is the least ideal time to launch a business. Full Story: Grit Daily
MARKETING AUTOMATION
The marketing function’s recovery should not rely on automation but lead on emotion
Without an end in sight to the Covid-19 pandemic, the unpredictability of the business environment has never been more apparent. Full Story: The Drum
AI Makes Sales More Efficient, But Only If Your Data House Is in Order
Artificial intelligence has the potential to vastly increase the power of sales. Full Story: Customer Think
ANALYTICS & BUSINESS INTELLIGENCE
Why Google Ads and Google Analytics Show Different PPC Conversion Data
You would think tracking conversions in Google Ads and Google Analytics would yield the same results. Full Story: JumpFly PPC Advertising News
How Smart devices with Edge Analytics are Helping Business
If George Orwell wrote his novel today, we would meet a hero who lives in an era of inconspicuous smart devices such as access control panels and portable video recorders. Full Story: IoT For All
BRANDING AND DESIGN
What You Need to Know About Branding Your Business
A brand is a name, term, design, or symbol that identifies a company’s services and sets it apart from other company’s. Full Story: Business 2 Community
Brand Strategy: What is an Overview of the Ironclad Method for Building a Brand?
What is an overview of the Ironclad Method for building a brand? Full Story: BBN Times
VOICE STRATEGIES
The Connected Intelligence Of 5G Will Transform The Global Economy
5G is the framework for scaling both connectivity and intelligence in the dawning era of hyperconnectivity. Full Story: BW Businessworld
Amazon to reportedly expand health tech business with Alexa sleep tracker
Amazon is reportedly working on an Alexa-powered sleep-tracking device fitted with millimeter-wave radar technology. Full Story: Gearbrain