By Integrated Marketing Platform | July 24, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Adapt Your B-to-B Marketing Strategy to Unparalleled Societal Change
Marketing in the midst of a global pandemic is far from business as usual. Full Story: Total Retail
LinkedIn Marketing Strategy: Leveraging Polls and Events
There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. Full Story: Business 2 Community
Effective UGC Campaigns Hint At A New Wave Of Digital Marketing
User-generated content (UGC) has become a popular trend used within marketing strategies, as it presents an organic and real-life perspective for consumers. Full Story: Digital Media Solutions
8 Tips to Write Better Business Blogs (+ How to Get Started Now)
Blogging is a valuable marketing tool that can increase your online authority, drive traffic to your website, boost your conversions, and increase your sales. Full Story: Business 2 Community
Marketing tips to maximize your business profits
Effective marketing campaigns are a powerful tool that companies can use to connect with their customers, build brand awareness, and increase sales and revenues. Full Story: AZ Big Media
Connecting Sales and Marketing: Sync or Sink
For businesses trying to achieve digital transformation, building systems of data-sharing within and between sales and marketing organizations is a critical area of investment. Full Story: Martechcube
What’s Really Been Learned About Technology And Marketing From Covid-19
A world where things were relatively predictable, where the social and political order appeared static and where brands knew where they fit feels like a lifetime ago. Full Story: Forbes
SOCIAL MEDIA
7 Social Media Marketing Myths, Busted
Businesses, brands and personalities need to know the truth. Full Story: Entrepreneur
Toolkit: How to run a successful social media marketing strategy
Social media marketing is a very powerful tool for businesses as it allows them to gain exposure, generate traffic and develop market insights. Full Story: The Edge Markets MY
Social Media Marketing Trends That’s Dominating In 2020
Check out these key social media marketing trends for 2020 that every marketers need to be aware of. Full Story: Promotion World
Get started with Instagram for business
Every single day, 500 million+ users scroll through Instagram. 90% of these accounts follow at least 1 business page on Instagram[1]. Full Story: iTMunch
SEARCH ENGINE
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher. Full Story: Search Engine Land
15 Most Common Enterprise SEO Job Requirements
Amid the economic crisis, SEO roles are popping up all over. Learn what skills enterprise companies are looking for when hiring SEO professionals. Full Story: Search Engine Journal
How Are Businesses Using SEO to Stay Afloat
We have all found ourselves in extraordinary circumstances since the fag end of 2019. Full Story: The Union Journal
TikTok Disabled QAnon Hashtags From Its Search Engine
TikTok disabled QAnon hashtags and other related conspiracy theories from its search feature today after sweeping changes on other social media outlets target the conspiracies head on. Full Story: Grit Daily
MOBILE MARKETING
AdFluence Mobile App Acquired By Alpha Marketing Masters
Marketing agency Alpha Marketing Masters has acquired the innovative mobile app platform AdFluence in a deal rumored to be worth seven figures. Full Story: PRNewswire
How to Get Ahead in Marketing with Mobile-first Content Strategy
This writing aims to highlight the importance of a mobile-friendly content strategy that will help you to create a better user experience. Full Story: YourStory.com
The SMS Marketing Game: What You Need to Know to Stay Ahead
There are numerous reasons why SMS marketing stands out as a unique channel and gives today’s brands – who use the strategy correctly – a competitive edge. Full Story: Restaurant Dive
The Athletic Looking To Boost Subscribers With Cross-Marketing Deals
The digital sports subscription website unveiled its first national deal with T-Mobile, who will offer customers free one-year subscriptions to The Athletic and MLB.TV. Full Story: Front Office Sports
DIGITAL SIGNAGE/ SCREEN MEDIA
How to deploy DOOH during fast market shifts
With cities reopening throughout the U.S. and activity outside the home increasing, out-of-home advertising (OOH) is also picking up. Full Story: ClickZ
WOO to launch global DOOH campaign #OurSecondChance
The World Out of Home Organization (WOO) is launching a worldwide DOOH campaign #OurSecondChance by recently appointed UK creative agency New Commercial Arts. Full Story: M4G Team
EMAIL MARKETING
How to Engage Your Email Subscribers More Efficiently
Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI. Full Story: Business.com
ActiveCampaign Adds Channel Features To Its Customer Experience Platform
Customer experience firm ActiveCampaign has expanded its channel coverage to help brands personalize web pages and other touchpoints throughout the customer journey without forcing them into an all-in-one marketing solution. Full Story: MediaPost Communications
E-COMMERCE
eBay Uses AI To Write Emails, Increase Marketing Performance
On average, the company says, it drive more than 700,000 email opens and 56,000 clicks per campaign. Full Story: MediaPost Communications
How Ecommerce Changed Marketing’s Drills vs. Hole Debate
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. Full Story: CMSWire
PUBLIC RELATIONS
Top Public Relations Execs Move to Non-Auto Jobs
Simon Sproule, the former head of public relations at Fiat Chrysler, Aston Martin, Tesla and other automakers, has come up with a new gig — outside the industry, mostly. Full Story: Paul Eisenstein
PR Aikido: Three Techniques For Winning In The Media
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Full Story: Forbes
MARKET RESEARCH
Market research firm quantilope raises $28 million in Series B funding
Market research firm quantilope said it has raised $28 million in Series B funding. Full Story: New York Business Journal
Dips and Spreads Market Research Is Crucial To Your Business. Learn Why!
The study on dips and spreads market by Fortune Business Insights is titled, “Dips and Spreads Market Size, Share, & Industry Analysis, By Product Type (Chipotle, Tomato, Corn, Black Bean, Jalapeno, Mayonnaise, Others), By Application (Household, Food Service Industry) and Regional Forecast, 2019-2026.” Full Story: Cole of Duty
WEB DEVELOPMENT
Effective Backend Web Development Technologies In 2020
Often when someone talks of a website, the frontend where the user/visitor interacts is what comes to mind. Full Story: Forbes
You can add alt text to images on your website using Wix, which is a great way to make your site more accessible to visually impaired users. Full Story: Business Insider
MARKETING AUTOMATION
Artificial Intelligence: 3 benefits for the insurance industry
The UK general insurance market continues to be fiercely competitive. Full Story: Directors Club Newswire
What’s the CMO’s Playbook for Working With Reduced Headcount?
Some marketing departments undoubtedly will have to deal with smaller staffs this year beyond because of budget cuts. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
How Analytics Will Boost Content Marketing
Content marketing plays multiple roles in a business’s digital marketing strategy: Full Story: Business 2 Community
Mobile Business Intelligence Market is expected to reach at double digit CAGR
The latest Business report on Mobile Business Intelligence Market Provides an extensive summary of Industry Status as well as, market scope, structure, potential, fluctuations, and financial impacts. Full Story: Market Research Posts
BRANDING AND DESIGN
Personal branding: How to build a successful brand
A number of people have come to understand the power of social media and because of this, many are using the platform to create prominent personal brands. Full Story: The New Times
Why This Retail/Mall Brand Is Different
In this episode of MarketFoolery, Chris Hill chats with Motley Fool analyst Bill Barker about the latest news from Wall Street. Full Story: Motley Fool
VOICE STRATEGIES
Four ways to use voice technology for your business services
Don’t be hesitant to implement text to speech or IVR, it could make the difference to whether or not your business succeeds during the shift. Full Story: KnowTechie
Amazon Lays Out Alexa’s Future, Adds 31 New Features for Voice App Developers at Alexa Live
Amazon barraged voice app developers with 31 new and updated features at the Alexa Live virtual conference on Wednesday. Full Story: Voicebot.ai