By Integrated Marketing Platform | July 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
8 Marketing Mistakes That Cost First-Time Entrepreneurs Thousands in Lost Sales
Customers these days are smarter than ever, and that means your slick sales pages and flashy social posts are coming under a new type of scrutiny. Full Story: Entrepreneur
5 Marketing Mistakes Startups Must Avoid in Order to Survive
Most mistakes are okay and can be recovered from. But your startup might not be able to survive if you make any of these five mistakes. Full Story: Entrepreneur
Psychology-Based Marketing Hacks That Can Increase Conversions
We can all agree that a good product is easier to sell. However, we live in an era where there are good alternatives for each product and, therefore, competition is probably the highest it has ever been. Full Story: Forbes
Why KFC worked with Google to create a marketing strategy for its app
Food brand KFC developed a new marketing strategy for its app, after taking advice from an outsized source: Google. Full Story: Digiday
Four Outdated Marketing Techniques To Quit—And What To Do Instead
Marketing is the way you communicate with past, current and future customers. Full Story: Forbes
16 Tips For Creating Standout Video Marketing Campaigns In 2022
For a long time now, video has been, and continues to be, the most popular and compelling kind of content among consumers, and this fact hasn’t escaped marketers’ notice. Full Story: Forbes
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business. Full Story: MarTech
Turn your product into your top marketing tool
In-product messaging should be a marketer’s go-to strategy for reaching and retaining customers. Full Story: B2B Marketing
SOCIAL MEDIA
Three Ways We Can Fix Social Media for the Better
Social media is a tool of modern technology that nearly half of the world’s population uses daily. Full Story: TriplePundit
3 ways scammers are trying to trick you on social media
Social media platforms like Facebook, Instagram, TikTok and Twitter have made it much easier to interact with friends and co-workers but they’ve also made things much easier for scammers looking for their next target. Full Story: Tom’s Guide
6 Ways To Support Small Businesses on Social Media
Today, social media is one of the fastest, most accessible ways to communicate with people all over the world. Full Story: GOBankingRates
Is Social Media the New Google?
Young people are using social media for everything. Where does that leave search engines? Full Story: InsideHook
SEARCH ENGINE
Should You Hire An SEO Agency Instead Of In-House SEO Experts?
There are two things you know: Search engine optimization is essential for your business’s online visibility, and it can be complicated and time-consuming. Full Story: Forbes
Running Low on Link Juice? Try These SEO Tactics
On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? Full Story: Practical Ecommerce
Travel Content SEO Strategy: How To Build Links, Traffic & Conversions
Nothing will help your travel company stand out from the crowd like quality content. Here’s what you need to know to develop a great content strategy. Full Story: Search Engine Journal
Four factors that may negatively affect your e-commerce SEO
Sometimes websites experience a sudden drop in SEO rankings, which can happen for various reasons. Full Story: Retail Technology Innovation Hub
MOBILE MARKETING
How to create a mobile app for a small business
Regularly updated mobile applications are becoming essential for small businesses. The first step for SMBs is knowing all the options for building and maintaining mobile apps. Full Story: TechTarget
7 mobile app features that will be essential to bank customers
The spike in mobile app usage during the pandemic isn’t news. But the degree to which customers consider mobile banking essential has… Full Story: American Banker
Reasons Why Businesses Choose Custom Mobile App Development
The popularity of mobile apps is rising as more and more businesses are moving their operations online. Full Story: The European Business Review
5 skills that will help you become a mobile app development specialist
Mobile app development, the creation of software applications designed to run on mobile devices, is a lucrative niche that requires a specific set of skills to excel in. Full Story: TechRadar
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH: advertising’s big opportunity?
However, since the end of the lockdown regulations, the public’s increasing desire to return to normality has seen OOH re-stake its claim as part of any media plan – and digital is making its presence felt. Full Story: ExchangeWire
Why Transit Digital Out-of-Home Advertising Is Here to Stay
From digital cartop screens to sophisticated measurement techniques, transit DOOH is disrupting the advertising space. Full Story: Entrepreneur
EMAIL MARKETING
Understanding Email Marketing Metrics in 2022
Last month I covered the basics for getting started in email marketing, such as building subscribers and selecting a provider. Full Story: Practical Ecommerce
11 Ways to Increase Brand Loyalty Through Better Email Marketing
Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. Full Story: AllBusiness.com
E-COMMERCE
E-Commerce: Winning Back Consumer Trust
Consumers have always had high expectations, but as they become more sophisticated and increasingly adopt an omnichannel, digital-first experience… Full Story: Forbes
Data management and building digital trust among e-commerce consumers
In the new normal, digital trust is essential for the future of the global economy. Full Story: Dataquest
PUBLIC RELATIONS
14 Ways PR And Sales Teams Can Help Meet Each Other’s Goals
Gaining media coverage is a great way to build a company’s brand and, ultimately, drive engagement and sales. Full Story: Forbes
10 Ways To Develop A Successful PR Campaign
Your audience’s first impression of you is important and can determine how successful or unsuccessful your marketing is. Full Story: Forbes
MARKET RESEARCH
Market research is essential for entrepreneurs who want their businesses to succeed
Two misconceptions about market research. Full Story: The Conversation
WEB DEVELOPMENT
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
Tools for Modern App and Web Development
Developers can use Web Development Tools to deal with a range. Full Story: OpenGov Asia
MARKETING AUTOMATION
Get your front row seat for the race to be the B2B revenue platform of record
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Full Story: Martech
Four Strategies For CRM And Marketing Automation To Help Manufacturers Deal With Supply Chain Issues
Communicate order status by leveraging marketing automation systems. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
What Is Marketing Analytics? A Comprehensive Guide
Marketing analytics is the way to use the data to measure the effectiveness and efficiency of marketing activities. Full Story: Enterprise Apps Today
Top 10 Biggest Business Intelligence Funding in 2022 So Far
When all the pervasive business intelligence remains elusive to many … a cluster of apps to cover end to end needs of marketing companies. Full Story: Analytics Insight
BRANDING AND DESIGN
Branding: How Web3 Can Improve Community-Building
In the early days of the Internet, brands could get away with a one-size-fits-all marketing approach. But as the web has evolved, so too has the way consumers interact with brands. Full Story: BeInCrypto
Telling Your Brand Story Is Crucial. 4 Steps To Ensure That It Resonates.
Your founding story is important, but the way you share it can make — or break — the image of your company. Full Story: Entrepreneur
VOICE STRATEGIES
How to make Alexa your preferred hands-free voice assistant on your Android phone
Your phone is with you everywhere you go, and Alexa can be too. Full Story: Android Central