By Integrated Marketing Platform | July 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Hero-Hub-Help Content Marketing Strategy
A content marketing strategy should identify what to publish and when to publish it. Full Story: Practical Ecommerce
10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy
The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite. Full Story: Business 2 Community
7 Steps to a Winning Pre-Launch App Marketing Strategy
Mobility solutions continue to define and transform the conventional ways of operating businesses and managing everyday tasks. Full Story: YourStory.com
10 Reasons You Need an Audience First Marketing Strategy NOW [Podcast]
If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. Full Story: Business 2 Community
5 Key Elements for a Successful B2C Mobile Marketing Strategy
Failing to create a robust mobile presence and an efficient mobile marketing strategy could result in your brand falling behind with respect to capturing the interest of users and converting them into long-standing, valued customers. Full Story: Tech Times
Key components of a marketing strategy for customers
33 percent of marketers agree that improving understanding and attracting the right customers is the most important thing to achieve marketing goals. Full Story: Explica
When One = Four: How to Craft an Efficient B2B Content Marketing Plan
Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content marketing strategy. Full Story: Business 2 Community
How Empathy Mapping Helps Create Better Marketing Stories
Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. Full Story: Business 2 Community
SOCIAL MEDIA
How to Get More from Your Social Media Partner
During the first two months of the Covid-19 pandemic, enterprise spending on social media increased 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020. Full Story: Harvard Business Review
Why are you marketing your band on social media?
It’s 2020, we are obviously beyond the “it’s important to do digital marketing” conversation. Full Story: The Industry Observer
Top 5 social media etiquette tips
Social media. Everybody tells you you must be on it, then you go on and post something and get either no reaction, outrage, or a weird picture of a man in a deerskin cap. Full Story: TechRepublic
A Beginners Guide to Social Media Fact-Checking
The value of social media is that it gives everyone a voice, and a means to share their thoughts and experiences with the wider world. Full Story: Social Media Today
SEARCH ENGINE
5 Key Tools to Improve the SEO Potential of Your Content
Coming up with good quality content, consistently, is a difficult task. Full Story: Social Media Today
5 hosting factors that can affect the SEO of your website
Search engine optimization (SEO) is a catch-all term for the steps you can take to improve your website’s rankings on search engines. Full Story: ITProPortal
“SEO” – Mastermind Of The Digital Trending World
SEO or Search Engine Optimization means the process in which search engines determine how a website ranks in the search result. Full Story: BW Businessworld
Google SEO 101: Page Speed Optimization
Google’s Martin Splitt discusses the importance of page speed and its impact on SEO in the latest episode of SEO Mythbusting. Full Story: Search Engine Journal
MOBILE MARKETING
5 Key Elements for a Successful B2C Mobile Marketing Strategy
Failing to create a robust mobile presence and an efficient mobile marketing strategy could result in your brand falling behind with respect to capturing the interest of users and converting them into long-standing, valued customers. Full Story: Tech Times
Amazon Launches New Alexa App Updates and Takes Its Mobile Strategy Another Step Forward
Amazon made three important updates to its mobile strategy earlier this month. Full Story: Voicebot.ai
New mobile app checks authenticity of ISI-marked and hallmarked products
The consumer affairs ministry has come out with a new mobile app using which consumers can check the authenticity of ISI-marked and hallmarked products and also lodge complaints. Full Story: Livemint
How to see your records on Strava on desktop or mobile and track your progress
You can see your records on Strava under to the “My Stats” section of your profile. Full Story: MSN Money
DIGITAL SIGNAGE/ SCREEN MEDIA
2 ways to save money on digital signage
As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Full Story: Digital Signage Today
Why LED technology is the future of indoor digital signage? Let’s find out
Across the MEA region, indoor display advertising has become one of the most traditional yet highly effective ways to advertise new products, help customers navigate a store and reinforce a brand’s identity. Full Story: DESIGNME
EMAIL MARKETING
17 Helpful Tools to Improve Your Email Marketing Efforts
These tools and strategies can make email marketing more efficient and less time-consuming. Full Story: Business.com
Email Marketing: MailChimp vs. SendInBlue
Email marketing remains one of the most effective and versatile ways for a business to promote its brand, products, and services. Full Story: PCMag AU
E-COMMERCE
Five ecommerce personalisation tactics to increase your conversion rate
Driving lots of traffic to your ecommerce website? Great. But the work doesn’t stop there. Full Story: Econsultancy
Consumers like ecommerce, want faster delivery
While the COVID-19 crisis has had an indelible impact for restaurants and retailers around the globe, ecommerce has taken off. Full Story: BizReport
PUBLIC RELATIONS
Why App Startups Need To Stop Counting On PR Alone To Go Viral
I’ve been approached by countless startups in search of affordable PR to shotgun them into going viral. Full Story: Forbes
Five reasons why PR will survive the COVID-19 disruption
It has been a traumatic few months for South Africans since the President announced the national lockdown. Full Story: Media Update
MARKET RESEARCH
One of the key roles of the chief marketing officer today is to ensure investment decisions in marketing initiatives deliver good value for money. Full Story: CMO
The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Full Story: KoMarketing Associates
WEB DEVELOPMENT
Pros and Cons of Django Web Framework for App Development
Python is the 3rd most popular programming language in 2020. It is a powerful, dynamic, syntax-simplified, programming language used for high-level web application development and machine learning apps. Full Story: Business 2 Community
Top reasons to hire web development companies
You know your business better than anyone else, and in today’s digital world having a website has become a primary objective for having a successful business. Full Story: London Loves Business
MARKETING AUTOMATION
Most Financial Marketers Failing to Leverage Data and AI
Artificial intelligence is one of the most powerful tools available to financial marketers. Full Story: The Financial Brand
Building Economies Of Scale In Artificial Intelligence
Countless use cases exist today proving that artificial intelligence (AI) systems are capable of transforming businesses, society and the economy. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Steps for selecting the right people analytics tool
According to Quintop’s experts, the most common mistake with choosing any tool within an organisation is looking at technology in isolation. Full Story: Consultancy.eu
How to see traffic for subdomains in Google Analytics
By default, Google Analytics does not differentiate reporting for subdomains. Full Story: Digital Boom
BRANDING AND DESIGN
How to Create an Employer Branding Strategy
Job seekers today are just as concerned about who they work for as they are about what job they are doing. Full Story: Business 2 Community
Brand Monitoring 101: How to Track Brand Mentions on Social & The Web
The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Full Story: Business 2 Community
VOICE STRATEGIES
How to Leverage Custom Text-to-Speech Voice in the Shopping Experience
As innovations in artificial intelligence (AI) rapidly transform how consumers interact with brands, voice technology is becoming a staple of the modern shopping experience. Full Story: Total Retail
Google Assistant Will Add Customized, Proactive Reminder Feature to Smart Speakers and Displays
Google Assistant will soon be much more proactive and specific in giving reminders to users, according to a report from Android Police. Full Story: Voicebot.ai