By Integrated Marketing Platform | July 31, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Important Mistakes to Avoid in Your Online Marketing Campaigns
Online marketing is a valuable way to market your services and products. Full Story: Tech Times
The importance of an established digital marketing agency
It is well known that in this modern, 21st-century world, a great digital marketing strategy is vitally important. Full Story: TechGenyz
10 ways to promote your business this summer
Summer months can be slow for many industries, particularly during this unusual summer, so now is the perfect time to refresh your marketing strategy and attract new customers. Full Story: Inside Tucson Business
4 Shocking CRO Stats You Need to See to Believe
The internet has changed the way we live our lives. One of the most notable changes can be seen when you look at our buying habits. Full Story: Business 2 Community
What Is Retargeting, and How Can It Boost Conversions?
Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Full Story: Business.com
Make This Pandemic the Reason You Publish Your First Video
Late night TV’s superstars looked a lot more relatable live-streaming from their living rooms. Here’s what you can learn from their ingenuity and on-air mishaps. Full Story: Entrepreneur
Is COVID Making Marketing Influencers More Influential?
Influencer marketing has received increased attention as marketers strive to get their messages to stand out in cluttered advertising environment. Full Story: Forbes
Marketer’s guide to data-driven marketing attribution
All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. Full Story: ClickZ
SOCIAL MEDIA
20 of the Best Free Social Media Management Tools That Help Drive Engagement
Now more than ever, your social media presence matters. Full Story: Business 2 Community
Why social media channels are the new pool for business affairs in the post-COVID-19 era
Witnessing a surge in customer service amidst the pandemic, enterprises are now looking for alternate channels like WhatsApp and bots for customer engagement apart from voice and email. Full Story: YourStory.com
This is what you need to know about social media marketing during Covid-19
Thus, the looming question is: what kind of content are people consuming and how are brands holding up their social media marketing strategies? Full Story: Best Media Info
A Beginners Guide to Social Media Fact-Checking
According to research, around 70% of American adults now get at least some news content from social media platforms, while people are also now more likely to stay in touch with the latest issues via social apps than they are from reading newspapers. Full Story: Social Media Today
SEARCH ENGINE
Small Business SEO: Seven Tips To Rank Your Website On Google
The post-Covid-19 world will be different from the preCovid-19 one. The crisis has changed the behavior and habits of the world. Full Story: Forbes
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. Full Story: Search Engine Land
Advanced tactics for SEO title tag optimization
For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Full Story: Search Engine Land
AMP & SEO: Everything You Need to Know
Ever since its launch, the AMP Project has been surrounded by controversy. Full Story: Search Engine Journal
MOBILE MARKETING
Top 5 Mobile App Development Tools To Build Next-Gen Apps
In the last decade, the IT industry has witnessed oodles of developments in the technology world as the first quarter passes by. Full Story: Bdaily
Collections feature now available on Microsoft Edge mobile app
If you’re still looking for other browsers to use aside from Chrome, Microsoft has done a pretty good job with its Edge browser that you might want to take a look at it. Full Story: Android Community
Google is making autofill on Chrome for mobile more secure
Google today announced a new autofill experience for Chrome on mobile that will use biometric authentication for credit card transactions. Full Story: TechCrunch
Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Consumers seem more comfortable with full-screen ads than even five years ago. Full Story: ClickZ
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage takes on COVID-19 from all directions
Through tools such as customer queue apps, thermal detection and antimicrobial touch interfaces, digital signage vendors are taking on COVID-19 from all directions by protecting customers and employees and providing information. Full Story: Digital Signage Today
Virtual digital signage show quadruples delegates
Like the famous Heineken slogan, Digital Signage Summit, the European show for the digital signage industry, is now reaching parts of the digital signage world that other shows cannot reach. Full Story: AV Magazine
EMAIL MARKETING
Pre-built templates or custom template – A guide to help you make the right choice
With 49% of customers willing to receive promotional emails from their favorite brands, it becomes imperative for a business to have an impeccable email marketing strategy. Full Story: EconoTimes
Apple was conflicted over right-to-repair stance, emails show
‘Right now we’re talking out of both sides of our mouth and no one is clear on where we’re headed.’ Full Story: The Verge
E-COMMERCE
How to ensure your business is ready for 2020 holiday season
The back-to-school (BTS) season may be a rougher one than usual for many merchants and brands as consumers deal with the continuing COVID-19 crisis. Full Story: BizReport
From virtual try-ons to customer reviews: How product pages are becoming the new sales floor
When customers visit one of Kendra Scott’s 108 stores, the earring displays — with their rainbows of acetate hoops and dangly, face-framing styles — are often their first stop. Full Story: Glossy
PUBLIC RELATIONS
What Should PR Do When The Company’s Stock Goes South?
The stock market has been on an impressive run. Full Story: Forbes
5 ways to maximize PR efforts in today’s world
Public relations communication methods that were effective last year or even at the beginning of this year are very likely not going to be practical in today’s day. Full Story: Hotel Management
MARKET RESEARCH
Using Research to Better Understand Your Target Market
Market research plays a key role in helping businesses to better understand their customers and marketplace, to help them make more strategic decisions. Full Story: Business 2 Community
Research shows how businesses can win more customers, influence your friends
Companies typically offer incentives directly to customers who refer friends. Google Apps, for instance, offers customers $15 for each new friend they recruit. Full Story: Washington University in St. Louis Newsroom
WEB DEVELOPMENT
Should Value Investors Buy Wix (WIX) Stock?
MPE Capital recently released its Q2 2020 Investor Letter, a copy of which you can download here. Full Story: Insider Monkey
Top 24 Programming Languages for Web Development: Python and More
Every year, like so many other organizations and analyst firms, IEEE Spectrum produces a list of the “top” programming languages, leveraging 11 metrics from no less than eight sources (including Twitter, Stack Overflow, and more). Full Story: Dice Insights
MARKETING AUTOMATION
Why Companies Need Their Own AI Code Of Conduct
Over the last year, I have been immersing myself in a lot of Artificial Intelligence research, including reading multiple books on AI and taking an online class from Stanford on the fundamentals of Artificial Intelligence. Full Story: Forbes
Why harnessing the power of AI will drive business success
Although the uptake of AI technology has been gaining momentum, there are still concerns and barriers that need to be addressed if it is to be used successfully. Full Story: Media Update
ANALYTICS & BUSINESS INTELLIGENCE
The IT Pro Podcast: How analytics can keep your business afloat
Once-in-a-lifetime events are, as the name would suggest, very few and far between. Those that are completely unforeseen are even fewer. Full Story: IT PRO
Predictive Analytics Is Critical For Media Planning—Here’s Why
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning. Full Story: AList
BRANDING AND DESIGN
6 Tips to Boost Your Personal Branding On Social Media
Although social media is largely associated with entertainment and casual browsing. Full Story: Business 2 Community
Now Is The Time For Brands To Reflect: How CMOs Can Lead
There has never been a more important time for self-reflection. In the same way that we are individually looking inward and thinking about our values right now, this must also hold true for businesses around the world. Full Story: Forbes
VOICE STRATEGIES
Buckle up: Alexa is asking the questions now
Voice assistant technology is advancing quickly — and in the process, it may change the humans that use it. What should we do? Full Story: CNET
How Voice Tech Will Change the Way We Live Post-COVID-19
When the coronavirus disease first began spreading in late 2019 in China, the global effects, change, and adaptation that the world would endure couldn’t have been predicted. Full Story: Thrive Global