By Integrated Marketing Platform | July 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Create an Omnichannel Content Marketing Strategy for 2020
Creating an omnichannel content marketing strategy ensures that your customers can start the buyers’ journey using one device and marketing channel and complete this in another. Full Story: Influencive
5 WAYS YOUR CONTENT MARKETING MIGHT BE SABOTAGING YOUR SEO
A content strategy only works when it’s done right. Full Story: Internet Marketing News
Why branding and marketing are the key ingredients for your business’s poke bowl of success
We all love a good poke bowl, but can you really enjoy a bowl with just one ingredient? Full Story: SmartCompany.com.au
How Covid-19 has redefined modern marketing
The modern marketing is a constant evolving formula which is backed by bright minds and smart technology. Full Story: Financial Express
The PS5’s Potential Price Is Being Floated In A New Marketing Survey
While neither Sony nor Microsoft have announced the prices for the PS5 or Xbox Series X yet, despite the fact that in any other year with E3… Full Story: Forbes
How to induct modern marketing in your business?
Modern marketing not only needs new capabilities but also select enablers to support these new capabilities to meet the new demands of the market. Full Story: SME Futures
3 Things You Must Do Before Launching a B2B Marketing Campaign
Now, more than ever, it is important to make the most of your marketing budget. Full Story: Business 2 Community
What is digital marketing: A guide for beginners
Digital marketing and e-learning are two of the most rising concepts today. Full Story: Deccan Herald
SOCIAL MEDIA
6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)
Facebook ads can be a great promotional option, and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. Full Story: Social Media Today
How to Get the Most Out of Social Media Marketing
Did you know that almost 90% of marketers think that social media is an important part of their marketing strategies? Full Story: Business 2 Community
Putting The Social Back In Social Media: 5 Ways To Make The Most Of Social
Social media has gotten a bad name partially based on how negatively it can affect self-esteem and true connectedness. Full Story: Forbes
Social Media Marketing with no Budget – Possible?
Social media can help you get the word out. However, competition is tough here. Full Story: Social Barrel
SEARCH ENGINE
7 WAYS TO ENSURE YOUR CONTENT HAS SEO VALUE
Content marketing is one of the most important tools available to the modern marketer, but how do you know whether your content is good enough to rank on the SERP? Full Story: Internet Marketing News
Moz vs Semrush (2020) – Which is the Best SEO Tools
Are you looking for complete In depth review of Moz vs Semrush In 2020 then you are on the right place. Full Story: YourStory.com
Small Business & Enterprise differences in SEO
The website of your company is the first thing a customer looks at before meeting you in person. Full Story: Digital Market News
Why organic traffic isn’t as effective as you may think
Organic traffic is ideal for any business as it helps to improve Google search results, however, it can be a time-consuming process to boost rankings and fix issues such as website design and overall site speed. Full Story: Enquirer 360
MOBILE MARKETING
Zoomd Opens Platform to SMEs, Enabling Them to Market to Millions More
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“) Full Story: Martechcube
Are learning mobile apps the future? We say yes
In a previous blog post, we talked about why having a mobile learning strategy is important to futureproof your workforce and retain talent in your organisation. Full Story: Moodle
How mobile games crushed consoles
Revenues set to hit $100bn this year as locked-down masses flock to casual gaming. Full Story: Financial Times
What Does 1GB of Mobile Data Cost in Every Country?
Billions of people around the world rely on their mobile phones every day. Full Story: Visual Capitalist
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage is Set to Transform the Future of Communication and Brand Engagement
The current global climate is prompting behavioral shifts across the world, requiring both consumers and businesses to adapt to new ways of life. Full Story: Samsung Newsroom
How LED Digital Signage Can Help You in Your Business
With technology advancing at a rapid rate in our tech-driven world, it has had a big influenced on our lives in every aspect. Full Story: News & Features
EMAIL MARKETING
How to Make Your Marketing Emails More Effective
Avoid the dreaded delete button. Here are creative strategies for engaging subscribers with your brand. Full Story: Entrepreneur
How to create a controversial email marketing campaign
Controversy can be exciting and good for business. Full Story: B2B Marketing Online
E-COMMERCE
How COVID-19 has changed ecommerce
As restrictions begin to lessen around the world, more people are hitting grocery stores and shopping malls, but what does that mean for the increase in spending digitally during the lockdown months of the pandemic? Full Story: BizReport
Google Eyes Investing In Indonesia’s eCommerce Hub Tokopedia
Google and Temasek Holdings Private Ltd., an investment company owned by the Singapore government, are in talks to invest as much as $1 billion for Tokopedia, sources told Bloomberg News. Full Story: pymnts.com
PUBLIC RELATIONS
How Brands Should Use Instagram PR During Work-From-Home Mode
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now. Full Story: Search Engine Journal
The Pandemic Has Made PR And Marketing More Important Than Ever
The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate. Full Story: Forbes
MARKET RESEARCH
ND marketing prof wins award for influencer marketing research
University of Notre Dame marketing professor Christian Hughes won the American Marketing Association’s 2020 Don Lehmann Award for a research paper examining influencer marketing. Full Story: ND Newswire
WORKFLOW MANAGEMENT SYSTEM MARKET RESEARCH REPORT EXPLORES THE INDUSTRY DEMAND AND TRENDS 2025
This research study has 118 pages, it covers the complete market overview of various profiled players and their development history, on-going development strategies along with the current situation. Full Story: Owned
WEB DEVELOPMENT
The new duo in web 2020 – interoperability and extensibility
The web has changed a lot in the past years, with new trends waxing and waning in the tech scene. Full Story: Best in Australia
How Much Should Your Small Business Spend on Web Development?
One of the core questions most small to medium-sized businesses need to consider, especially when they’re just getting started, is how much of their limited budget they should allocate for web design. Full Story: Atlanta Small Business Network
MARKETING AUTOMATION
Solitics: How data-driven marketing automation can help operators and affiliates
Working as an affiliate can be tough, with many challenges to overcome before you can get the maximum value from new referrals. Full Story: Gambling Insider
Top 3 Factors to Consider While Making a Switch to Marketing Automation
Unless you’re stuck in the stone age of marketing, you would have probably at least heard of Marketing Automation platform or b2b marketing automation. Full Story: Martechcube
ANALYTICS & BUSINESS INTELLIGENCE
Demand for Business Intelligence Tools Market Continues to Grow, Finds Study
Business Intelligence (BI) Tools Market Latest Research Report 2018- 2025 covers a complete market structure across the world with a detailed industry analysis of major key factors. Full Story: Techinfeed
Top 11 business intelligence challenges and how to overcome them
BI teams face various technical and project management challenges on deployments. Here are the top BI challenges, with advice on how to address them. Full Story: TechTarget
BRANDING AND DESIGN
The effectiveness of branding in a marketplace
During the pandemic, especially in Mexico, consumer habits shifted to digital channels. Full Story: Explica
The Essentials for Starting a Business
Coming up with a good business idea is as simple as identifying a problem and finding the appropriate solution for it. Full Story: Claremont Port Side
VOICE STRATEGIES
Designing for Voice: Building Trust in Ambient Intelligence
Why voice assistants, spoken command and hands-free devices are pushing technology into the background. Full Story: Machine Design
A platform to design your own Alexa Skills
This is because only a few companies and industry experts have actually been encouraged to create their own voice assistant programs and skills. Full Story: Explica