By Integrated Marketing Platform | July 07, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How digital marketing can help small businesses during a pandemic
It’s been more than six months that everyone is suffering from such a phase that no one ever expected. Full Story: THE WEEK
How to Win at Content Marketing During a Pandemic
Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. Full Story: Business 2 Community
52% of marketers increased spend since the pandemic outbreak
Marketing agency Merkle has released a special edition of its quarterly Customer Engagement Report focused on the COVID-19 crisis and its impact on marketers. Full Story: Netimperative
The Dos and Don’ts of marketing during a pandemic
he COVID-19 pandemic has fundamentally transformed the world as we know it. Full Story: Business Insider
Leading (and learning) through uncertainty: a B2B marketing agency director’s perspective
As a leader, you’re the person everyone turns to in a crisis – it’s your job to guide your team and your customers through challenging times. Full Story: B2B Marketing Online
3 Reasons Why You Should Provide Curated Content to Your Audience
Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here’s how. Full Story: Business.com
Entrepreneurship in the Covid-19 Era
From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. Full Story: Entrepreneur
The Benefits Of Promoting Your Business With Virtual Events
In recent months, many live events were canceled because of the Covid-19 pandemic. A great deal of publicity surrounded canceled concerts, sporting events and festivals. Full Story: Forbes
SOCIAL MEDIA
7 Common Misconceptions About Social Media Marketing
Since the onset of the global coronavirus pandemic, businesses—small businesses and multinational corporations—are paying more attention to social media and other digital marketing channels. Full Story: Business 2 Community
Social Media for Small Business
There is no need to establish a cause for your business to be involved with Social Media. The question is, how do I get started? Full Story: Digital Market News
How to Manage Negative Social Media Comments
At some stage, all social media managers will have to deal with negative comments on their brand Pages or posts. Full Story: Social Media Today
‘Real’ Stories Crucial for a Fashion Brand’s Social Media Marketing
Denim brands that stand out in a sea of blue are the ones that tell a compelling and honest story. Full Story: Sourcing Journal
SEARCH ENGINE
The 3 Types of SEO Reports You Should Be Building in 2020
Want your website to stay competitive in 2020 and beyond? Here’s a walk-through of three types of SEO reports you should use and how to build them. Full Story: Search Engine Journal
10 Effective SEO Techniques To Drive Organic Traffic In 2020
The speed with which SEO is changing has changed the SEO techniques as well. Full Story: Programming Insider
SEO Made Simple: A Step-By-Step Guide for 2020
If you are into digital marketing or own a website, you must have heard about SEO before. Full Story: Newswire
On Page SEO: The Key Considerations for Ranking Higher on Google
Are you looking for ways to improve your ranking on Google? Want to know the key SEO considerations when optimizing your business website and content? Full Story: Social Media Today
MOBILE MARKETING
How Value Is Created Through The Android Platform?
Opportunities are Highly Available around us, and the only fact is to identify it. Full Story: Customer Think
Apple Is Killing A Billion-Dollar Ad Industry With One Popup
When Apple’s WWDC 2020 digital-only Keynote event kickstarted, all eyes were on the new mac OS Big Sur and the ambitious Apple Silicon chips. Full Story: Medium
How to Go Mobile-First in the Age of Mobile Marketing
Mobile-first will become the norm. Be prepared with these tips. Full Story: Business.com
Uber reportedly set to pick up Postmates for $2.65bn
Uber has reportedly agreed to acquire the US delivery service Postmates for $2.65bn (£2.09bn) as the ride-hailing giant seeks to strengthen its position within the US food delivery game. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage helps cinemas reopen safely
Reopening safely and managing social distancing was top of the priority list when the team at Odeon Cinemas Group was planning their reopening following a three-month closure. Full Story: AV Magazine
2 ways digital signage can help retailers reopen
As many governments around the world have loosened COVID-19 shelter-in-place restrictions, retailers and other businesses are left wondering how they can reopen safely and effectively. Full Story: Digital Signage Today
EMAIL MARKETING
The Benefits of Investing in an Email Marketing Platform and 12 Platforms You Should Consider
With the help of the right platform, you can simplify your email marketing efforts and improve your customer experience. Full Story: TrendinTech
Top 7 benefits of email marketing to your business
We’ve decided to create this guide to remind everyone of the amazing benefits that come with email marketing. Full Story: KnowTechie
E-COMMERCE
Will Big Ecommerce Players Be the Biggest Winners in Germany?
If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number. Full Story: eMarketer
Coronavirus impact: A segue to ecommerce life
This digital transformation of goods has benefitted both the consumer and the retailer. Full Story: Moneycontrol.com
PUBLIC RELATIONS
The PR industry needs to manage its reputation through diversity
The PR industry must live up to diversity strategies and focus on breaking down stereotypes to remain relevant in a competitive marketing landscape. Full Story: PR Week
Weathering the storm: PR during a crisis
Often out of the limelight, PR firms and solo agents — an integral cog in the industry’s machine — have juggled the publicity needs of clients as the COVID-19 health crisis left no sector unaffected. Full Story: Realscreen
MARKET RESEARCH
DHS Funds U.S. Small Business Research
More than two dozen research contracts have been awarded to 23 small businesses to participate in phase one of the Department of Homeland Security (DHS) Science and Technology Directorate’s Small Business Innovation Research (SBIR) program. Full Story: Signal Magazine
Digital printing technology is used to print images, design, and graphics on object including cloth and other material. Full Story: 3rd Watch News
WEB DEVELOPMENT
Major Mistakes That You should avoid in 2020 while developing iOS Application
A successful mobile application is a key to success. A happy business runs with the perfect app. Full Story: Customer Think
6 Ways Offshore Web Development Can Improve Your Business
Your website is the face of your business. It tells the world who you are and what you stand for. Tech Times
MARKETING AUTOMATION
How to Grow Your Business With the Help of Marketing Automation
A case can be made these days for just about any business to implement marketing automation. Full Story: AllBusiness.com
Property experts turn to marketing automation to power customer conversations
Home builder specialist Strata has invested in new marketing technology to ultra-personalise its customer comms – resulting in its first tailored email exchange doubling the average open and clickthrough rates. Full Story: Bdaily
ANALYTICS & BUSINESS INTELLIGENCE
Are your business intelligence investments going to waste?
Companies are investing in BI tools and data analysts but are often under-utilising them. Full Story: ITProPortal
Things Investors Need to Know about Business Intelligence (BI) Market Future
The Global Business Intelligence (BI) Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2020-2025). Full Story: Morning Tick
BRANDING AND DESIGN
Why Branding Based On What You Want Is The Most Successful
By now we all know that your “brand” is supposed to quickly communicate who you are, what you represent and why you’re different than the competition. Full Story: Forbes
16 Overlooked Strategies To Help A Business Enhance Its Brand
Any marketing graduate can tell you why brand recognition is vital within a crowded marketplace. Full Story: Forbes
VOICE STRATEGIES
How To Build A Chatbot That Doesn’t Sacrifice The Human Touch
The ability to seamlessly engage customers in a digitally enabled conversation is critical nowadays to delivering a superb customer experience (CX). Full Story: Forbes
The Great Voice Assistant Face-Off
I finally made up with my Amazon living room smart speaker. That’s the one I called Echo, so Alexa doesn’t answer by mistake. Alexa lives inside a Sonos One speaker in the bedroom. Same voice assistant, different speakers. Full Story: EE Times