By Integrated Marketing Platform | June 10, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Clever Ways To Get Customers Involved In Marketing Efforts
Positive online reviews, user-generated feedback, comments and content are all invaluable for building credibility and authority in your space. Full Story: Forbes
The 3 Foundations of a Successful Marketing Campaign
While it can be tempting to jump right in and launch your marketing campaign to the world without much in the way of planning (and let’s face it, so many do!), to get the best results, you need to take a more strategic approach. Full Story: Business 2 Community
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. Full Story: Forbes
Top 5 B2B Digital Marketing Strategies
With the advancing of years, several newer things are being implemented into the digital marketing framework. Full Story: The Video Ink
Enhance Your Instagram Marketing with These 4 Apps
Today I have mobile apps to help make your Instagram marketing more successful. Full Story: Business 2 Community
Top 10 Worst Marketing Disasters of All Time
We all make mistakes, but these 10 top marketing disasters take the cake. See how top brands stepped in it — and how to avoid a similar fate. Full Story: Search Engine Journal
Leveraging YouTube Ads and Influencer Marketing
It’s a well-known fact that influencers can boost your brands’ visibility, as well as drive sales and leads with the right strategy, but have you tried combining both, YouTube Ads and YouTube Influencers? Full Story: Business 2 Community
Data-Driven Marketing In The Age Of Privacy: What Should Post-Tracking Advertising Look Like?
These days, I find myself faced with a rather interesting dilemma. Full Story: Forbes
SOCIAL MEDIA
Social media has become a daily part of our lives. However, which platform ranks above the rest? Full Story: The Gateway
Why is Instagram a Popular Social Media Platform?
It has been more than a decade since Instagram was invented. In photo-sharing and social networking applications, Instagram made a prominent spot by gaining popularity in the shortest period. Full Story: Space Coast Daily
Why Businesses Are Bored Of Social Media
Are businesses losing patience with digital marketing? Full Story: Minutehack
How to master social media for marketing
Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield. Full Story: SmartCompany
SEARCH ENGINE
Role of SEO and SEM In Online Business
The ultimate objective of marketers and business owners is to earn profit from their investments. In the digital era, it is based on your business website’s optimization. Full Story: Business 2 Community
3 Types of Data Science SEO Teams and How They Work
The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work. Full Story: Search Engine Journal
How to Measure SEO’s Impact on B2B Revenue
Here’s the problem with SEO: Most people have no idea if it’s working. Full Story: EIN News
10 Featured Snippet Optimization Tips: How to Win Spot Zero
Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. Full Story: Business 2 Community
MOBILE MARKETING
Make Your Mobile App Sweepstakes More Appealing
The mobile space is currently inundated with mobile apps that serve myriad purposes. Full Story: Lexology
Top 8 Legal Issues to Consider to Protect your App in 2021
We are living in the ‘app age’ and that means there is literally an app for everything. The advent of mobile apps have transformed the way we access goods and services. Full Story: Appinventiv
How Mobile App Can Make Millions Of Customers For Your Business?
There are billions of smartphones users and they are mostly busy in using mobile apps. Only you need an effective strategy to provide them accessibility to your app to make more customers. Full Story: TechBullion
Things to Know Before Developing Mobile App
Do you own a business and want to build a mobile app. Where to start? Do you have some technical experience? Full Story: ABC Money
DIGITAL SIGNAGE/ SCREEN MEDIA
Qualcomm’s next-gen IoT solutions will power digital signage, industrial handhelds & more!
Qualcomm, one of the topmost manufacturers of chips in the world, has announced a staggering seven products that are designed for IoT applications. Full Story: Gizmochina
Digital signage to revitalise post-pandemic town centre
A Wolverhampton council project involving the installation of two Visimi Digital 55″ Ultra High Bright outdoor displays will boost the town immediately after lockdown and beyond. Full Story: AV Magazine
EMAIL MARKETING
9 Tips To Improve Your Email Marketing ROI
Email marketing is a very effective method for engaging with your audience. It’s affordable and tends to have a good ROI. Full Story: PromotionWorld
How helpful is Email Marketing in all Types of Business
The use of Mailwizz email marketing within our marketing efforts helps enhance the business’s products and services. Full Story: Programming Insider
E-COMMERCE
Product recommendations are not “one size fits all”
The reopening of stores does not indicate a negative trend for ecommerce because online shopping is a consumer behavior that is here to stay. Full Story: ClickZ
Importance of Prices in e-Commerce. Cost-plus vs Value-based Strategy
With the rapid growth of e-commerce over the last year, more and more companies are forced to offer their products online. Full Story: Business 2 Community
PUBLIC RELATIONS
How To Measure ROI On A PR Placement
One of the most popular and oft-asked questions from prospective as well as existing clients is, “What is the return on an investment of PR services?” Full Story: Forbes
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
The significance of web security in the web development stage
Do you treat your website security with as much attention as personal computer security? Full Story: The South African
Why It’s So Hard To Hire Web Developers And Where You Can Find Them
Why is it so hard to choose a web developer? There are many reasons. Full Story: TechBullion
MARKETING AUTOMATION
Why B2B marketers in Asia still struggle with ROI attribution and lead gen
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which surveyed 317 individuals in total, out of which 174 were from Asia. Full Story: Marketing Interactive
Content Marketing Metrics to Measure Results
If marketers don’t understand the ROI of their marketing efforts, they can’t possibly know that those efforts are benefiting the bottom line. Full Story: MarketingProfs
ANALYTICS & BUSINESS INTELLIGENCE
Top Dashboard and Reporting Tools of 2021
The function of dashboard and reporting tools is to make the process of data analyzing easy for the companies. Full Story: Analytics Insight
The future of AI in finance is here: Reducing the cost of accuracy
Artificial intelligence and machine learning (AI/ML) have already transformed industries and changed the way work gets done across the enterprise. Full Story: VentureBeat
BRANDING AND DESIGN
Does Branding Really Matter For A Small Business?
Most small businesses are focused on ways to sell more products or services. Full Story: Forbes
To Brand Or Not To Brand — It Is Not A Question
To many small businesses, the idea of branding may seem out of reach, like something that only large companies with huge budgets can afford to do. Full Story: Forbes
VOICE STRATEGIES
Market power of Siri, Alexa, Google a concern, EU regulators say
The market dominance of Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant has triggered concerns of potential anti-competitive practices, EU antitrust regulators said on Wednesday. Full Story: Global Banking & Finance Review
Sky’s The Limit For Enterprise Voice Assistants After Microsoft’s Nuance Acquisition
Microsoft is solidifying the voice component of its Azure health care offering just as voice assistants are set to impact more industry verticals. Full Story: IoT World Today