By Integrated Marketing Platform | June 02, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Analyzing Customer Behavior Can Shape Your Future Marketing Campaigns
Seven steps to understanding your customers’ needs, wants, and motivations. Full Story: Entrepreneur
6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One
One of the most frustrating things when you’re running a business is not getting the conversions you want. Full Story: Entrepreneur
Adopting a New Mindset for Marketing
The evolution of the modern marketer. Full Story: Adweek
Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First
If you’re familiar with content marketing, you probably know what the desired end-state looks like: Full Story: Entrepreneur
Why Geofencing Is Top of the Marketing Funnel
It exists at the very top of the marketing funnel, before prospective renters begin to actively search for a rental community. Full Story: Multihousing News
What marketers misunderstand about sustainable marketing
Sustainability marketing will die as a fad if marketers do not have a course correction on their marketing malpractices. Marketing malpractice. Full Story: Brand Equity
6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One
If your copy isn’t bringing the conversions you desire, you might be making a few common mistakes. Full Story: MySA
16 Simple Ways To Affordably Grow A Small Business
Contrary to popular belief, growing a small business can be done without costing a fortune. It comes down to the investments an entrepreneur makes in the business, being careful to ensure that each new effort is about building and maintaining relationships and providing value. Full Story: Forbes
SOCIAL MEDIA
10 Steps to the Perfect Social Media Marketing Strategy for Your Business
Are you looking for ways to improve your presence on social media? Want to craft the perfect strategy to help you stand out from the competition? Full Story: Social Media Today
The Impact of the Musk Twitter Deal on Social Media Strategies
Also unprecedented is division among marketers if they should be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies. Full Story: CMSWire
Building A Business On A Budget Through Social Media
We are living in the richest media landscape since time began. It’s a landscape where anyone anywhere in the world can reach an audience easily and consistently without spending a dime. Full Story: Forbes
How to improve cyber attack detection using social media
Social media has cybersecurity pros and cons. One benefit is that it can help improve cyber attack detection. These four real-world examples show how. Full Story: TechTarget
SEARCH ENGINE
SEM vs. SEO: What’s The Difference?
Learn everything you need to know to make both SEO & SEM integral parts of your digital marketing strategy. Full Story: Search Engine Journal
7 Things Things that Can Hurt Your SEO Rankings
Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. Full Story: JumpFly
How to Quickly Grow a Startup’s Organic Traffic with SEO for Startups
People go to Google to clarify even the most insignificant doubts they have on a day-to-day basis. Full Story: Programming Insider
Top 3 reasons SEO is so important for your business
Why is SEO – or Search Engine Optimisation – so important for your business? Full Story: The Canberra Times
MOBILE MARKETING
The Personal Touch: How Vendors Should Be Marketing To Mobile Operators
The job of telecom companies is to help mobile operators (wireless carriers) build that brand. Full Story: Forbes
YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience
For years, social platforms have been trying to work out how to maximize ’second screening, or the use of mobile devices while watching content on your main TV screen at home. Full Story: Social Media Today
Google is combining Meet and Duo into a single app for voice and video calls
Google announced today that it’s combining two of its video-calling apps, Duo and Meet, into a single platform. Full Story: The Verge
SaaS: How Open Source is Driving Mobile App Development
In today’s always-on, work-from-anywhere world, the softphone app is the new ‘must have’. Full Story: UC Today
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Enhances In-Store Experiences
Marketers may now experiment and innovate to enhance in-shop buying experiences closer to the real world. Full Story: Indian Retailer
Questions to ask before selecting a digital signage solution
The decision to purchase technology is a complicated one. As well as price, functionality, service, and return on investment, there are aspects like obsolescence to consider. Full Story: K-12 Dive
EMAIL MARKETING
5 Easy But Effective Ways to Boost Your Email Marketing Results
Every email user gets bombarded with tens of emails every day. As a result, many emails go unopened or get split-second attention from the recipient before moving on to other things. Full Story: BOSS Magazine
Email marketing campaigns: How to avoid cyberattacks and data leaks
Email marketing campaigns have become one of the most successful ways for companies to grow business, with a return on investment that surpasses almost any other form of advertising. Full Story: TechDay
E-COMMERCE
Why Stores Are Vital To Resale E-Commerce
It may seem counterintuitive for an e-commerce resaler to open a location targeted at sellers, but, like any other e-commerce brand, there is a massive… Full Story: Forbes
Resetting E-Commerce Expectations
E-commerce was meant to get significantly bigger, and thus everything was to get easier. Full Story: Marketplace Pulse
PUBLIC RELATIONS
4 PR Lies Your Prospects Need To Know
When you “talk PR” with business leaders from prospective clients, you’ll sometimes get very strong reactions like “PR is dead” or “PR is a waste of money.” Full Story: Forbes
Build In Public For Maximum PR Success
Building in public is a strategy in the booming creator economy to share personal and technical milestones, wins and lessons learned before and on the way to launching a product or service. Full Story: Forbes
MARKET RESEARCH
For Better Market Research, Remember That Research Participants Are Humans, Too
Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes
WEB DEVELOPMENT
5 Ways to Get Website Keyword Ideas
To optimize your website’s content so that it appears in search results, targeting the right keywords to create our content around is crucial. Full Story: MarketingProfs
How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing
Not so long ago, advertisements were what we saw on TV, heard on the radio or got in the mail. Full Story: 1851 Franchise
MARKETING AUTOMATION
7 ways to better utilise your marketing automation platform
Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech. Full Story: CMO Australia
How to Use Marketing Lists in Dynamics to Power Your Marketing Automation Strategy
By using Marketing Lists to feed your automated email campaigns, you can more efficiently target the most appropriate audience for any given campaign and include your sales team in the list building process. Full Story: MSDynamicsWorld.com
ANALYTICS & BUSINESS INTELLIGENCE
Traditional BI vs. self-service BI shouldn’t be a choice
Traditional BI vs. self-service BI isn’t a choice organizations need to make, but rather a partnership that requires elements from both to bring effective data use to users. Full Story: TechTarget
8 Benefits of Business Intelligence
Using the insights business intelligence software provides, your sales and marketing team can improve their forecasts’ accuracy by… Full Story: Analytics Insight
BRANDING AND DESIGN
How to Find Your Brand Magic and Magnify Your Message
Here’s how to build a unique brand personality that evokes emotions and speaks to conscious consumers. Full Story: Entrepreneur
Engaging And Relatable B2B Brand Voice: How To Discover It
Boring. That’s how people generally describe most of the B2B content they see online. It’s no secret that the B2B world can feel quite stiff sometimes. And while we all technically know it doesn’t have to be this way, most of us find ourselves defaulting back into the same writing patterns. Full Story: Forbes
VOICE STRATEGIES
Sonos Launches Voice Assistant in the US
Sonos Voice Control doesn’t send any voice recordings to the cloud. Full Story: CNET
Customize Alexa So You Love Your Amazon Echo Device Even More
Get the most out of your Amazon Echo device with these tips, from customizing what Alexa says to creating personalized routines. Full Story: CNET