By Integrated Marketing Platform | June 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Do’s And Don’ts Of Developing An Influencer Marketing Campaign
Although influencer marketing might seem like a modern concept, the practice of getting endorsements for your products can be traced back centuries. Full Story: Forbes
How to maintain client loyalty by utilizing effective retention marketing
You may be gaining clients, but are you retaining them? There is a science to it. Full Story: DVM 360
Why The Future Of Purpose-Driven Marketing Is At ‘The Edge’
We talk a lot about edge computing, which brings computation and data storage closer to the location where it is needed. Full Story: Forbes
Micro-influencers: Is it worth including them in your digital marketing campaign?
No matter what size your company is, incorporating these types of public figures into your campaigns can generate thousands of new customers for your brand as well as increase their engagement, it’s just a matter of making up your mind. Full Story: Entrepreneur
Measuring Content Marketing Performance in B2B
B2B content marketing helps to expand your audience, develop your brand, drive sales and raise awareness. Full Story: BBN Times
These 4 DE&I Marketing Insights Will Move Your Brand Forward
Over the last year, companies and marketers were given the opportunity to better connect with their customers and create real, meaningful change. Full Story: Forbes
The future of multicultural marketing
In the past year, advertising and marketing professionals have re-evaluated their role in the perpetuating the inequities that persist in the U.S. Full Story: Ad Age
Beyond Marketing: Maximizing Business Benefits from the Shift to Online
The consequence of the pandemic has been a great shift to the online model for many businesses. Full Story: Business 2 Community
SOCIAL MEDIA
How Often Should You Post On Social Media? These Experts Have Answers.
(Hypebot) — How much or how little you should post on social to get the maximum results varies by platform? Full Story: CelebrityAccess
Social-Media Managers Are the Next Generation of CMOs
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on. Full Story: Entrepreneur
HOW ARE TOP SOCIAL MEDIA PLATFORMS USING AI TO SERVE CUSTOMERS
Social media platforms are using AI to serve their users. Know what they are doing. Full Story: Analytics Insight
9 Key Internet Safety Tips and Notes
eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying. Full Story: Social Media Today
SEARCH ENGINE
8 Google SEO Tips for Page One Results
The competition for a spot on page one of Google can be fierce, but with the right SEO work and effort, it is achievable. Here’s how. Full Story: Search Engine Journal
Get a Comprehensive Overview of Google SEO and Give Your Business a Boost
Upgrade your digital presence by mastering SEO. Full Story: Entrepreneur
Google Rolls Out New Spam Algorithm Update
Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results. Full Story: Search Engine Journal
4 Steps to Harness the Full Power of SEO
Navigating SEO like a pro gives you and your business a major edge. Full Story: Entrepreneur
MOBILE MARKETING
7 Intriguing Mobile App Development Trends for 2021
The growing pace at which new apps are being released is mind blowing. Full Story: iTMunch
T-Mobile enters ad-tech biz as rivals pull out
T-Mobile’s moves come just a few months after the operator said it would begin automatically enrolling its customers into a program that will allow T-Mobile to sell the details of its customers’ web and app activities to advertisers. Full Story: Light Reading
8 BEST PRACTICES FOR MOBILE APP TESTING
Mobile phones, the name has become so popular in the 21st century that it has become an essential and basic thing in our life that the purpose of mobile phones keep on changing from connecting people by voice but now through text and video. Full Story: News Anyway
Difference between web and mobile apps for startups?
You have got the best startup app ideas and want to run a business around it, but are confused about choosing a web app or mobile app. Full Story: Appinventiv
DIGITAL SIGNAGE/ SCREEN MEDIA
Typography Matters – Tips for Type in Digital SIgnage
Digital signage is a key to unlocking many doors. Better engagement, quick and simple information sharing, powerful wayfinding, and more are all at your fingertips – but only if you make the most of your innovative digital signage solutions with fonts that make best use of them. Full Story: MarketScale.com
EMAIL MARKETING
Apple’s iOS 15 Could Improve Email Marketing
When it’s released this fall, Apple’s iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. Full Story: Practical Ecommerce
How Email Marketing Works in 2021: Trends and Best Practices
Email marketing remains a vital component in any business strategy, and more so in the year 2021. Full Story: IMC Grupo
E-COMMERCE
How to create an ecommerce app: the quick guide
Developing an e-commerce app is no easy affair. It requires careful planning, analysis, and execution. Full Story: Daily Host News
The 7 Best WooCommerce Plugins for Your eCommerce Business
WordPress plugins work wonders for eCommerce. These are the best in the business. Full Story: MakeUseOf
PUBLIC RELATIONS
Why PR and SEO Are Interconnected and Why It Matters
There’s always been a clear line in the sand when it comes to SEO and public relations. Full Story: Business 2 Community
MARKET RESEARCH
How to do market research: an affordable guide for small businesses
Wondering how to get into the mind of your customers and tap into what they need – or better yet, solve a problem they didn’t know they had? Full Story: Simply Business
WEB DEVELOPMENT
How to write JavaScript in HTML
JavaScript, also referred to as JS, is one of the client-side scripting languages that is usually used in web development to create modern and interactive web pages. Full Story: TechStory
Future Of Web Development 2021
Great changes have taken place in the past 20 years, but few things have undergone such changes as Web development. Full Story: HostReview
MARKETING AUTOMATION
Benefits of Using Marketing Automation in Business
While most people are familiar with email marketing automation, companies can automate all their digital marketing platforms. What is marketing automation? Full Story: CIOReview
Deep Instinct: AI, deep learning tools can help prevent cyberattacks
Security operations teams have a data management problem: The volume of security alerts they have to process is so high they can miss signs of an attack. Full Story: VentureBeat
ANALYTICS & BUSINESS INTELLIGENCE
12 Platforms to Learn How to Make a Chatbot
In recent times, businesses have been turning to chatbot development platforms to create the perfect first impression and excellent subsequent impressions for their prospects and customers. Full Story: TechFunnel
What is Location Intelligence and How are Businesses Using it?
Location intelligence (LI) is a method used by companies to derive data from geographical insights. Full Story: CustomerThink
BRANDING AND DESIGN
Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto
So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Full Story: Forbes
6 Tips for Successfully Communicating Your Personal Brand
Follow these simple guidelines to stand out from the crowd and effectively broadcast your own personal brand to the world. Full Story: Entrepreneur
VOICE STRATEGIES
7 best practices for a voice of the customer program
A voice of the customer program can be tremendously fruitful for an organization — if it is done well. Full Story: SearchCustomerExperience
Amazon Wins Grocery Voice Commerce Trial As Super-Connected Consumers Engage
Alexa, tell these guys that your grocery shopping features do not infringe any patents. Full Story: PYMNTS.com
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