By Integrated Marketing Platform | June 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Craft a Content-Marketing Strategy That Works
Search-engine optimization (SEO) must be part of your strategy, but not just any optimized content works. Here’s what you need to know. Full Story: Entrepreneur
5 companies doing growth marketing right
That do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. Full Story: TechCrunch
Three big reasons why you need to diversify your marketing strategy
Got your marketing plan in place? Great! Does it include multiple channels or focus on one or two big ones? Full Story: Dynamic Business
The Future of Successful Retail Marketing Is Retention, Not Acquisition
Bluecore’s Sherene Hilal sees opportunities for retailers and brands who can change their mind-set from “channel to outcome.” Full Story: WWD
Why And How Brands Should Use Activation Marketing To Drive Sustainable Growth
The global pandemic forced much of the world into isolation and gave many people a lot more discretionary time. Full Story: Forbes
Three Ways Sales and Marketing Can Drive More Business Together
Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It’s time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. Full Story: MarketingProfs
4 Things Self-Storage Operators Must Do in 2021 to Improve Their Digital Marketing
If your digital marketing isn’t bringing in new self-storage customers, it’s possible that you’re missing some important strategies. Full Story: Inside Self-Storage
How to Build a Successful Video Marketing Strategy and Plan
Whether you’ve mastered video marketing or are just getting started, these pointers may assist with planning, strategy, and video niche selection. Full Story: Influencive
SOCIAL MEDIA
5 Social Media Marketing Tips to Boost Your Sales
Social media, when optimised properly, continues to be the biggest way for brands to build social proof, get more customers and make more sales. Full Story: Entrepreneur
How to Integrate Social Media Into Your Website (3 Easy Ways)
Want to know how you can easily integrate social media into your website? You’re not alone. Full Story: Business 2 Community
Reasons Why Some Businesses Fail in Social Media Marketing
Many businesses understand the essential role played by social media in their success. Full Story: TechStory
Top 5 Skills You Should Have To Get Hire As A Social Media Manager
If you want companies to hire you as a social media manager, whether it’s a small business or large business — you should have some skills that companies require from their social media manager. Full Story: iLounge
SEARCH ENGINE
13 SEO and SEM Tips for Businesses With Limited Budgets
Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. Full Story: AllBusiness.com
SEO and the greatest post-pandemic currency — trust
Public trust has been on the decline for some years now. Full Story: The Drum
10 Hacks For Google Analytics Strategies To Measure SEO
In a time when SEO is one of the key focus, if not priority focus, of advertising and marketing Google analytics has grown in usage. Full Story: TechDay
How to choose the right SEO service?
To ensure successful results for your business, you will require to take certain preliminary steps to make sure you have the right people working on your website to generate leads and implement effective marketing strategies. Full Story: Vents Magazine
MOBILE MARKETING
Overview of the Main Challenges in Mobile App Development
The cutting-edge technologies promote the development of technology-oriented start-ups. So far, 3.8 billion people have smartphones. Full Story: IMC Grupo
Google delays phase-out of third-party cookies – industry response
Google’s decision to delay the phase-out of third-party tracking cookies in its Chrome browser took the industry by surprise. Full Story: Mobile Marketing Magazine
Behind The Growth Of Mobile Commerce
In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. Full Story: Forbes
13 WAYS TO BUILD UP THE HYPE FOR YOUR NEW APP LAUNCH
When launching a new app, you’ll want to invest your time, money and effort into marketing it. Full Story: Built In
DIGITAL SIGNAGE/ SCREEN MEDIA
Sony Professional Display Line Expands Digital Signage Usage and Functionality
With the introduction of the BZ35J and BZ30J series of 4K HDR BRAVIA Professional Displays, Sony continues to expand its digital signage and presentation display lineup. Full Story: rAVe [PUBS]
EMAIL MARKETING
How to Run a Successful Phishing Email Test for Your Employees
Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. Full Story: Business 2 Community
Tips To Consider When Pricing Your SaaS Platform
As someone who’s led the new pricing of my company’s all-in-one calls, leads, clicks and email marketing SaaS three times, I’ve learned a thing or two about the … Full Story: Forbes
E-COMMERCE
Looking to Get Into Ecommerce? Here’s 3 Things to Do Before Getting Started.
If you’re looking to get started in the ecommerce space, here are three crucial things you need to do. Full Story: Entrepreneur
Ecommerce Marketplaces are Enabling Direct-to-Consumer Brands to Succeed
The rise of direct-to-consumer in retail is often seen as a competitive threat to e-commerce marketplaces. Full Story: Branding in Asia Magazine
PUBLIC RELATIONS
The evolution of public relations
Digital communication has become the first choice for brands and those who fail to recognise this will miss out. Full Story: BusinessLIVE
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
How fantastic it is to develop your website through Website Development Company
It’s crucial to realize that even after putting in a bunch of effort; you won’t be capable of retaining the same site design you had before. Full Story: Vents Magazine
5 Important and Quintessential Elements Every Website Should Have
Web development and designing is not a joke. Full Story: Vents Magazine
MARKETING AUTOMATION
6 Ways Artificial Intelligence Will Transform StartUps Business
Over the earlier decade, the field of Artificial Intelligence has taken immense leaps forward. Full Story: Finextra Research
HubSpot vs. Pardot: If, How, And When to Make the Transition
With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
BigCommerce provides retailers a choice of data analysis tools
A leading e-commerce platform is letting retailers personalize the technology they use to enhance customer personalization. Full Story: Chain Store Age
The 11 Best Retail CRM Software Solutions to Consider in 2021
With the right retail CRM software, businesses can improve how they manage their customers, respond to queries, develop brand loyalty, encourage return customers, generate marketing campaigns, and generally maximize customer satisfaction. Full Story: Solutions Review
BRANDING AND DESIGN
Is Brand Design Consistency A Myth?
These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. Full Story: Forbes
Tips To Further Improve Your LinkedIn Presence for Professional Branding
The year 2020 redefined the brand image and perception of LinkedIn as a business and as a platform. It was once considered a platform for stuffy leaders and corporate recruiters. Full Story: Business 2 Community
VOICE STRATEGIES
How to Let Your Customer Experience Speak for Itself With Voice Content
For years now, the idea of voice technology catching up to our chatty ways felt like a faraway future as opposed to an imminent reality. Full Story: CMSWire
Google Assistant Can Now Be Summoned When Your Phone Is Locked
According to a recent report by 9To5Google, Google is now introducing new Assistant features. After introducing preference pages for various other Assistant features, the latest brings Google Assistant settings for the Android lock screen. Full Story: Android Headlines
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