By Integrated Marketing Platform   | June 28, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Marketing With Consumer Trust In Mind

Trust has the power to make or break a brand. Full Story: Forbes

What Marketing Really Needs And How To Get It

I used to teach political science. When someone would ask me what I did for a living, however, I told them I taught chemistry. Why? Full Story: Forbes

Custom Software For Marketing Growth: Is It Worthwhile?

Marketing is the fuel that keeps companies going and growing in the competitive landscape. Full Story: CoFounder Magazine

The Importance of Driving Multichannel Digital Marketing Today

Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. Full Story: MarTech Series

Tech marketing in the age of agility: trends, implications and the way forward

Technology has always been a powerful tool for businesses – to compete, adapt, and grow. Full Story: The Drum

B2B Marketing: Translating spends to revenues on a click

Marketing spends typically tend to focus on building brands and less on generating revenues. Full Story: Business Insider

Why sticky agile marketing teams perform better

Teens have some inherent advantages when it comes to affiliate marketing, but adult affiliate marketers can learn a lot from their success. Full Story: Entrepreneur

Seven Of The Best Ways To Encourage Peer-To-Peer Marketing

Referrals from happy customers are a big key to growth for most companies, which is why so many brands offer their customers incentives to refer friends and family. Full Story: Forbes

SOCIAL MEDIA

Top Social-Media Marketing Essentials for Small Businesses

Here’s how to establish growth-maximizing social-media plans for small companies. Full Story: Entrepreneur

What are the Crucial Benefits of a social media marketing company for promoting your business?

The trend of social media marketing company service is inclining continuously, which leads to increased reach worldwide. Full Story: Vents Magazine

8 steps to avoid a trial by social media

Brands can spend years carefully crafting a reputation, only to have one poorly managed crisis see them enter the cancel culture discourse. Full Story: Marketing Mag

Eight Smart Social Media Moves To Ramp Up Your Company’s Success

While social media is a popular way for people to connect with friends and share entertainment. Full Story: Forbes

SEARCH ENGINE

7 Fears Business Owners Have (but Shouldn’t) About SEO

Search engine optimization (SEO) can help the right customers find your company. Embrace it. Full Story: Inc. Magazine

How to Create a Winning Local SEO Strategy for Your Business

Local SEO is one of the best marketing tools to drive new business. Increase rankings, traffic, and leads with this guide. Full Story: Search Engine Journal

SEO for small businesses: how to make your budget go further

Small businesses will face many challenges over the coming months, as the entire world’s economy recovers from the recent pandemic and the many issues that it caused. Full Story: East Midlands Business Link

Use A Feedback Loop For Better SEO Results

Search engine optimization, commonly known as SEO, is a complicated marketing strategy that eludes even the best entrepreneurs. Full Story: Forbes

MOBILE MARKETING

4 tips to improve your mobile app

It’s estimated that over 2.5 billion people around the world own a smartphone. Full Story: Techaeris

15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant

As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes

Mobile App Discovery Platform Appnext Continues Expansion

Appnext is already delivering growth to advertising clients in Turkey, resulting from its end-to-end app discovery solutions that manage the entire mobile journey of a user: Full Story: MarTech Cube

Microsoft Teams mobile app got a lot of useful upgrades

use Microsoft Teams Thanks to a series of updates announced by the company this week, it’s set to be more intuitive to use on your smartphone. Full Story: Illinois News Today

DIGITAL SIGNAGE/ SCREEN MEDIA

How Digital Signage Works

The term describes the use of digital (possibly interactive) media content in advertising and information software like Kit Cast for: Full Story: GISuser.com

New Takes on Advertising Could be Set to Go Wild

Is normalcy coming back to much of consumer activities in the United States? Quite possibly yes, with some caveats — one being that things are looking even more intense than they were before. Full Story: Benzinga

EMAIL MARKETING

Why Every E-Commerce Brand Needs to Be All-In on Email Marketing

Millions of consumers worldwide use email and its use continues to increase throughout the years. Full Story: Entrepreneur

How to Choose the Right CRM System

A customer relationship management (CRM) manages your small business interactions with clients. The right CRM has the tools and features that include lead tracking, contact management, and other items. Full Story: Small Business Trends

E-COMMERCE

Is WordPress Good Or Not For An Ecommerce Website?

This article is about WordPress and the advantages and disadvantages of using it for e-commerce website building. Full Story: Technotification

Pro Tips To Improve Your eCommerce Business

While many businesses around the world felt the massive impact of COVID-19, one area that particularly thrived was eCommerce business. Full Story: Yahoo Finance

PUBLIC RELATIONS

8 Ways to Prepare for Public Relations Success

Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right. Full Story: Entrepreneur

5 Ways Adding PR Can Help You Own Your Industry Online

The internet is a wonderful place, brimming with opportunities for businesses. Full Story: Forbes

MARKET RESEARCH

Market Research Company Eliminates Guesswork From Brand Management: A New Tool for Branding and Marketing Professionals

In early 2021, a European (Malta) market research company released a service called Brand Auditor… Full Story: MarTech Series

WEB DEVELOPMENT

Where Will Magento Web Development Be 5 Years from Today?

Magento is one of the best platforms available as of now for the development of an ecommerce store. Full Story: Influencive

Progressive Web App Development

Progressive web application development has emerged as a popular trend in web development. Full Story: Programming Insider

MARKETING AUTOMATION

How Artificial Intelligence Is Taking Over Our Gadgets

AI is moving from data centers to devices, making everything from phones to tractors faster and more private. These newfound smarts also come with pitfalls. Full Story: The Bangkok Post

The why and how of marketing automation

Marketing automation is a broad term that encompasses many technologies, tools, and solutions designed to improve efficiencies in your marketing process while creating less work for the individual. Full Story: Insurance Business America

ANALYTICS & BUSINESS INTELLIGENCE

6 Different Types of Data Analytics To Make Smart Business Decisions

Business intelligence refers to the data a company collects that can be applied to strategic business decisions. Full Story: TechBullion

The Digital Disruptors – Top 3 Much-Needed Start-Ups To Watch In 2021

Even though the size of the average start-up pales compared to some of the more established companies, it’s hard to ignore the role they play in the prosperity of the global economy. Full Story: Entrepreneur

BRANDING AND DESIGN

5 Brands That Have Already Nailed Their Marketing in 2021

Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell goods, followed by the Marketing Era, that focused on products that people actually want. Full Story: Business 2 Community

How to Save Money on Graphic Design for Your Small Business

Small business owners are known for wearing many hats — they sell, market, manage customer service, make coffee and write blog posts. Full Story: Cyprus Mail

VOICE STRATEGIES

Video Game Voice Actors Alarmed by New AI Voice Technology

A game modder recently released an unofficial update to the popular game “The Witcher 3,” which was a welcome addition for fans of the series. Full Story: Futurism

Verizon is Developing an Alexa-Powered Smart Display

Verizon is developing a new smart display using Alexa as a voice assistant, according to a new FCC filing first spotted by Protocol. Full Story: Voicebot.ai

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