By Integrated Marketing Platform | June 04, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Expert digital marketing tips
Do you know who your business’s customer personas are? These are the people who buy your product or service. Full Story: Business IT
What does the future of performance marketing look like?
If you go onto Amazon or Google Shopping and search for ‘camera’, the results tell an interesting story. Full Story: The Drum
Highlights From Google’s Marketing Livestream
Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. Full Story: CMSWire
5 Creative Video Marketing Tips for Small Businesses
One of the most challenging jobs for many small businesses all over the world is increasing its growth. Ful Story: Seekers Time
8 Ways to Drive Better Results From Your Product Launches
The number of products introduced each year in different markets around the world is vast. Full Story: Business 2 Community
Are you ready to break your marketing and do something better?
Break Sh!t – A Terminus Conference – brought together nine marketing experts to share one thing they would like every marketer to either stop doing – or break. Full Story: Diginomica
How to Increase Your Marketing Return On Investment Through Customization and Multiple Personas
Gone are the days of “one-size fits all” marketing. Full Story: Entrepreneur
What is a Content Creation Company?
In today’s world, companies cannot simply rely on the ‘quality’ of their product and service to stay relevant and memorable. Full Story: Business 2 Community
SOCIAL MEDIA
Why Is Social Media Marketing Important For Small Businesses and Startups?
Word-of-mouth has always been a driving force behind advertising. It is one sure-shot method of driving sales and increasing traffic. Full Story: FinSMEs
How to use Instagram as a marketing tool
Are you thinking about changing up the way you market your business or brand and have no idea what you should be doing? The Southern Maryland Chronicle
Three jobs in social media that you probably didn’t know about
It has come as no surprise that social media platforms have made their mark in the career space. Full Story: Media Update
Google Tests New Ways to Limit Data Tracking for Android Users Who Opt-Out of Data Sharing
Google is reportedly looking to improve its protections for users who choose to opt-out of in-app data tracking on Android, which many see as a response to Apple’s recent update to its IDFA process for the same. Full Story: Social Media Today
SEARCH ENGINE
Just How Much Do Google Reviews Impact Your SEO Ranking?
Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Full Story: Search Engine People
27 Must Ask Questions for New SEO Clients
Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives. Full Story: Search Engine Journal
Tips To Optimize Your Images For SEO
Image optimization is essential while optimizing any blog or website. Full Story: Influencive
YouTube Analytics Gets 5 Updates
YouTube is rolling out five updates to creators’ analytics data, which provide more insights into how users engage with content. Full Story: Search Engine Journal
MOBILE MARKETING
IoT and Its Impact on Mobile App Development
The Internet of Things (IoT) market is growing rapidly. Full Story: ABC Money
Twitter redesigns its mobile app to make Spaces the center tab
Twitter is updating its app to make its audio chat room feature, Twitter Spaces, a central part of the user experience. Full Story: TechCrunch
LinkedIn Is Working On New Dark Mode For Desktop
While we’re still waiting for its dark mode to drop in its mobile app, a similar feature has been spotted being tested on desktop. Full Story: WeRSM
The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges
There’s no denying that 2020 fundamentally changed how consumers interact with brands. Full Story: Total Retail
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage has consistently evolved over the years. It is no longer a static device that loops content or even a standalone display. Full Story: Digital Signage Today
Digital signage vs. kiosks: What’s the difference?
Digital signage and kiosks used to be two clearly distinct pieces of technology, but that distinction has blurred in recent years. Full Story: Digital Signage Today
EMAIL MARKETING
Four Tactics to Refresh Your 2021 Email Marketing Strategy
Email has been around for 50 years now, and it’s still a viable marketing strategy—provided you know how to pique the interest of your prospects. Full Story: MarketingProfs
The Dos and Don’ts of Email Marketing
It’s odd to think there was a time when we didn’t have the luxury of emails. Full Story: Business 2 Community
E-COMMERCE
How Ecommerce Influences B2B Analytics
The pandemic forced us to drop the “e” from ecommerce. Ecommerce is now just an essential staple of sales and marketing. Full Story: CMSWire
Amazon roll-ups promise economies of scale, while next-wave platforms are helping sellers make it on their own. Full Story: Nasdaq
PUBLIC RELATIONS
10 Tips For Building A Better Relationship With Your PR Agency
Do you remember your first day of a new job? That feeling of excitement, nervousness and the awkwardness of meeting your new colleagues as you navigate new surroundings and set out learning as much as you can with the little you have? Full Story: Forbes
15 Ways To Gain Control Of The Narrative During A PR Crisis
In the modern age of viral social media content and 24-hour news cycles, companies and their employees must be diligent to ensure they’re making the right decisions. Full Story: Forbes
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Conducting market research is a core component of any effective marketing strategy. Full Story: Business 2 Community
WEB DEVELOPMENT
Is Machine Learning Impacting Web Development?
The branch of web development is constantly evolving and changing: new engineering innovations are being applied to replace outdated approaches that were relevant a few months ago. Full Story: TechRepublic
What are the most dreaded antipatterns in web development?
Commentary: Web developers do tremendous good but also, occasionally, fix problems with really bad solutions. Full Story: TechRepublic
MARKETING AUTOMATION
Increase Lead Conversions With a Marketing Automation Audit
When was the last time you conducted a marketing automation audit? If your contacts are not converting to qualified leads, your marketing automation may be out of sync with the needs of your potential buyers. Full Story: Business 2 Community
A guide to getting first-party data from your customers
With the recent rise in data privacy, it’s only going to become more difficult for marketers to get the info they need for successful targeting and segmenting. Full Story: Computerworld
ANALYTICS & BUSINESS INTELLIGENCE
Natural Language Generation – Beyond Business Intelligence
It goes without saying that in order for companies to make better decisions, optimize processes, increase productivity, and drive revenue, they must invest in data. Full Story: Business 2 Community
15 Best Marketing YouTube Channels (That Are Worth Subscribing To)
YouTube is a great place where both new and experienced marketers can learn new ideas and tactics to get traction for their business. Full Story: 99signals
BRANDING AND DESIGN
5 Reasons Personal Branding Is Important In 2021
Do you know about the concept of personal branding? Personal branding is particularly important in 2021, but it is also easier than ever before. Full Story: Racine County Eye
In addition to this being total B.S., I find it deeply offensive and unhealthy. Full Story: Georgia Voice
VOICE STRATEGIES
Tinkoff rolls out voice assistant to non-customers
Tinkoff is making its voice assistant, Oleg, available to non-customers, giving all Russians access to the bot’s non-financial services features. Full Story: Finextra Research
Voice, Chat and DM: Remote Learning Tools That Make Sense In Person
Understandably, many teachers were hesitant at the start of distance learning. Full Story: KQED