By Integrated Marketing Platform | June 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The ’80s Called, They Want Their Marketing Strategy Back
The world has changed a lot in the last three decades. Heck, it’s changed a lot in the last three months. Full Story: CMSWire
Putting Customer First is No Longer Best Marketing Strategy
The most successful marketers of the past few years were less focused on their customers than they were on building relationships across industries. Full Story: Mirage News
Back to the Future of Digital Marketing
Have we all had enough? Of course. Do we know when the dust will finally settle on the Covid-19 Crisis? Full Story: Business 2 Community
The 5 Ws (& 1 H) of Content Marketing
Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. Full Story: Search Engine Journal
How Marketing Strategies Change Based on Industry
Effective marketing strategies rely on a number of factors including the needs, desires, and preferences of the target market. Full Story: Business 2 Community
Why Content Marketing Works Miracles
I used to hate marketing. I always had the notion that marketing was a sketchy, dishonest way of selling bad products. Full Story: Built In
Why marketing will never be the same after Covid-19
The Covid-19 crisis has brought many changes to our lives. Steps that some business leaders requested for years, such as incorporating a remote-work option to enhance employees’ work-life balance, took effect without a trial period. Full Story: The National
Three Keys For Marketers In The Age Of Relationship Marketing
Some people say that marketing is superficial by nature. I disagree wholeheartedly. Full Story: Forbes
SOCIAL MEDIA
The Significance of Social Media Analytics
Social Media has become a significant segment of digital marketing through and now will play a major in the coming years as well. Full Story: Analytics Insight
Can Social Media Really Be Subject to Regulations?
Last week, President Trump introduced an executive order in response to Twitter’s fact-checking labels. Full Story: Grit Daily
Beyond Vanity Metrics: Measuring Social Media Success
Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. Full Story: CMSWire
The do’s and don’ts of marketing your brand on social media
To improve your marketing efforts, it’s essential to market your brand on social media platforms. Full Story: Media Update
SEARCH ENGINE
SEO Writing for Beginner: Tips, Tools, and Techniques
SEO writing is essential if you want your pieces of content to rank on Google and other search engines. Learn how to do it the right way here. Full Story: Edgy Labs
3 things every business must do for visibility on search engine results
“I have a website but I’m not making any sales! Why am I not getting any positive results despite investing heavily in building my online presence?” Full Story: The Nation Newspaper
The giant flow of information on the Internet leads to the emergence of myths and misconceptions about various areas and themes. SEO – Search Engine Optimization – does not escape this reality. Full Story: Business 2 Community
Co-Citation & Co-Occurrence: How Important Are They for SEO Today?
Want to understand what co-citation and co-occurrence mean and whether they should be part of your strategy today? Read on to find out. Full Story: Search Engine Journal
MOBILE MARKETING
Thought You Knew Mobile Ad Fraud? Think Again
A lot of marketers are still happily buying digital ads on mobile devices, oblivious to the multi-faceted fraud that is occurring. Full Story: Forbes
Which Mobile Marketing Works Best: SMS Marketing or Email Marketing?
When we talk about business marketing, we have a wide ground to cover. Full Story: TechFunnel
5 Mobile Strategies to Boost Engagement in 2020
The digital marketing landscape has shifted and mobile is easily a top platform that marketers need to focus on. Full Story: Business 2 Community
The 21 top mobile app design companies of 2020
These developers can help businesses build engaging apps that result in high interaction levels from users, DesignRush found. Full Story: TechRepublic
DIGITAL SIGNAGE/ SCREEN MEDIA
Robotic digital signage tackles COVID-19
As the world continues to battle the coronavirus, many technology companies are finding innovative ways to combat the virus, such as digital signage hand sanitizer dispensers or free virtual educational tools. Full Story: Retail Customer Experience
Mobile Digital Out of Home: Taking it to the Streets
Today’s consumers live by technology, and it is becoming increasingly difficult to capture their attention. Full Story: Digital Signage Today
EMAIL MARKETING
How to create a controversial email marketing campaign
Controversy can be exciting and good for business. Full Story: B2B Marketing Online
Email marketing tools for your startup
Email marketing software is a service-based software which is used for sending a commercial message to a fixed group of people using email. Full Story: Indian CEO
E-COMMERCE
14 New Ecommerce Books for Summer 2020
Here’s a batch of new ecommerce books for summer and early fall reading. Full Story: Practical Ecommerce
Why You Should Bet On the Future of Ecommerce
In a world of economic uncertainty, the long-term outlook for buying and selling online is bright. Full Story: Entrepreneur
PUBLIC RELATIONS
Yes, PR has a racism problem. And we all need to act
Why was the PR sector – like society at large – not united in condemnation of the police brutality? Full Story: PRWeek
Marketing Knowledge: The value of local media for mobility retailers and suppliers
For mobility retailers keen to revive sales after the months of lockdown, raising awareness among their local community is vital and local news coverage can go a long way to achieving that. Full Story: THIIS
MARKET RESEARCH
Voices Target market research is king
In today’s competitive marketplace, buyers wield a great deal of power and — as most businesses shift to work-from-home arrangements. Full Story: Accounting Today
Artificial Intelligence as a Service Market Research, Dependability And Innovations In Technology
The report on the Artificial Intelligence as a Service Market provides a bird’s eye view of the current proceeding within the Artificial Intelligence as a Service market. Full Story: Cole of Duty
WEB DEVELOPMENT
How Much Should Your Small Business Spend on Web Development?
One of the core questions most small to medium-sized businesses need to consider, especially when they’re just getting started. Full Story: Atlanta Small Business Network
How Progressive Web Apps Will Change Mobile Commerce In 2020
Every mobile user at present unhesitatingly wants easy-to-access solutions irrespective of their diversity. Full Story: Customer Think
MARKETING AUTOMATION
How artificial intelligence is transforming the future of digital marketing
From smart search options and personalised messaging to being used in campaigns and marketing, AI and machine learning are increasingly being used in digital marketing. Full Story: YourStory.com
Marketing Automation: The Benefits for Cross Channel Campaigns
Customers come into contact with brands through a wide variety of channels every single day. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Bootstrapping IT: Growing Your Business With Marketing
Marketing is probably the first interaction your prospective customer has with your brand. Full Story: Forbes
This is how COVID-19 is affecting the advertising industry
The coronavirus pandemic has caused a considerable drop in advertising spending. Full Story: World Economic Forum
BRANDING AND DESIGN
Why organisations should focus on ‘branding’ now
The need and opportunity for branding are ever present, but never so pressing and obvious as during a crisis. Full Story: The Hindu
15 Tips For Creating A Distinguishable Personal Brand
Personal branding is an essential part of being a business leader. A brand gives others an idea of who you are and what service you offer, while also reflecting on your business credibility. Full Story: Forbes
VOICE STRATEGIES
The Future Of Voice Search And What It Means For Businesses
A brief glance at some ongoing information and you realize voice search is set to significantly change how organizations are approaching their Digital Marketing and Search Engine Optimization (SEO) tactics. By 2020, voice searches are expected to be more than 50% of all searches. Full Story: BW Businessworld
How to Successfully Market Your Business With Voice Search
Just a few short years ago, voice search was a bit of a novelty. But similar to other technologies, voice search has matured to the point where marketers can no longer ignore it. Full Story: AllBusiness.com