By Integrated Marketing Platform | March 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Top 5 Online Marketing Challenges — and How to Overcome Them
According to Statista, the global online trading market will increase to an estimated $12.16 billion in 2028. Full Story: Entrepreneur
How To Stay Ahead Of The Changes In Marketing Development Fund Management
A shift is occurring with how vendors are managing their marketing development funds. If you have not experienced this yet, you are likely to in the very near future. Full Story: Forbes
Attracting Top Talent: How To Successfully Leverage Recruitment Marketing
There’s no way around it—the workforce is undergoing a massive transformation. Full Story: Forbes
Marketing: The power of influencer marketing
Just a refresher from last week: An influencer is someone who has built an audience and community around a specific niche. Full Story: Business Record
How To Start A Clothing Business: Everything You Need To Know
If you have a passion for fashion, starting a clothing business might be a great way to turn your skills and creativity into a career. Full Story: Forbes
5 Ways To Grow Business Value Through Analytics
Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Full Story: Forbes
How To Secure Data In A ‘Need-To-Share’ Business Environment
For decades, data was siloed and locked away, and there were limited reasons for accessing this valuable asset, let alone sharing it. As such, data security was a relatively straightforward process: Full Story: Forbes
Why ‘Great’ Is a Terrible Response to ‘How’s Business?’
As a financial advisor, when the markets become volatile, you start to get certain questions more often. Full Story: Wealth Management
SOCIAL MEDIA
Instagram Stats that Every Social Media Manager Should Know
If you’re considering whether Instagram is a fit for your business, this may help. Full Story: Social Media Today
The social hack – four tips to better your social media management
Social media management can be a rollercoaster — one day you are on top and the next you are heading for the ground. Full Story: Media Update
Social Media Is Broken, and It’s Only Splintering Further
With the launch of yet another new social media platform — Donald Trump’s blatant right-wing Twitter clone Truth Social. Full Story: Paste Magazine
How to Create Compelling Images for Social Media Campaigns
Are you currently working on one or more social media campaigns and do you want to include images? Images help to grab the attention of people, they can increase traffic, and add weight and authority to the campaign. Full Story: Warrington Worldwide
SEARCH ENGINE
Why Are SEO Prices And Timeframes So Elusive?
Your smartwatch can calculate your body temperature and blood saturation levels. Full Story: Forbes
WWW Vs. Non-WWW: Is It A Google Ranking Factor?
Does www matter for SEO or not? In this chapter, we’ll determine if using or excluding www in your domain is a Google ranking factor. Full Story: Search Engine Journal
How Psychology Can Boost Your SEO Strategies
There’s a strong link between psychology and search engine optimization (SEO). Full Story: Forbes
A Guide To 301 vs 302 Redirects For SEO
Here’s a simple explanation of 301 and 302 redirects, giving you an overview of the appropriate uses for each. Full Story: Search Engine Journal
MOBILE MARKETING
How to reduce mobile data usage during WhatsApp voice calls
WhatsApp is one of the most popular messaging platforms across the globe. Although the app is primarily used for messaging, millions of… Full Story: Gadgets Now
Retail’s Watershed Moment: Here’s How to Get Ahead in the New Era
Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. Full Story: Total Retail
Google sets its own shakeup to mobile ad IDs, promising less ‘blunt’ approach
Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened scrutiny toward how consumer data is collected online, according to a company announcement. Full Story: Marketing Dive
How mobile app usage data could reveal a person’s identity
The time a person spends on different smartphone apps is enough to identify them from a larger group in more than one in three cases say researchers, who warn of the implications for security and privacy. Full Story: Help Net Security
DIGITAL SIGNAGE/ SCREEN MEDIA
How has digital signage changed 2 years after COVID-19 hit?
The COVID-19 pandemic brought the world to its knees and left many industries scrambling, including digital signage. Full Story: Digital Signage Today
5 Ways to Drive Sales and Generate Engagement through Digital Signage
Restaurants nowadays are busier than ever, trying to find resources to re-engage customers following the pandemic setbacks. Full Story: Fast Casual
EMAIL MARKETING
What is customer data management (CDM)? Definition, process and strategy best practices
Customer data management is defined as an enterprise process by which customer data is gathered, stored, updated, accessed and analyzed. Full Story: VentureBeat
5 Email Tips to Increase your Chances of Getting a Reply
With all due respect to apps that are trying to replace email, email is not going anywhere. Full Story: Inc. Magazine
E-COMMERCE
Australian e-Commerce Is on the Grow
Australian e-commerce transactions are set to grow strongly over the next 5 years. Full Story: Payments Journal
The State Of Retail And Ecommerce Q1 2022
Morning Consult will start publishing a new quarterly report, “The State of Retail and Ecommerce,” that tracks evolving consumer shopping behavior and its impact on the industry’s future. Full Story: Alist Daily
PUBLIC RELATIONS
Four Key Differences Between Crisis PR And Traditional PR
When it comes to public relations (PR) and crisis communications, all agencies are not created equal. Full Story: Forbes
How to approach metaverse PR: 5 lessons from the early internet
Start getting familiar with the metaverse today, and you’re more likely to be ahead of the curve than playing catch-up with competitors. Full Story: Fast Company
MARKET RESEARCH
Automated Market Research 101: Why it’s the next big thing in marketing optimization
The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror
AI-Powered Market Research: What Are the Benefits?
Today, the story is a lot different, and people are becoming less anxious about AI. Market researchers are definitely among those who have changed their thoughts on the true potential of AI. The AI revolution in the market research sector is undoubtedly something to be optimistic about. Full Story: Analytics Insight
WEB DEVELOPMENT
What are the Main Advantages of Angular Software Development?
Businesses can no longer afford slow-running web pages, faulty functionalities in their mobile apps, and service outages in our digitally-driven world. Full Story: Business-Review.eu
HTML and CSS in Emails: What Works in 2022?
Arguably, one of the most exciting aspects of web development in recent years has been a significantly more consistent level of support for new HTML, CSS, and ECMAScript (JavaScript) standards amongst web browsers. Full Story: Designmodo
MARKETING AUTOMATION
What are the marketing automation trends of 2022
The curtains have drawn on what was a transformational year. The world was in recovery mode, even though there were miles to be covered. Full Story: The Financial Express
How Robotic Process Automation is Impacting Key Industries
Necessity is considered one of the major reasons for invention. Full Story: Robotics & Automation News
ANALYTICS & BUSINESS INTELLIGENCE
Top 2022 KPI Tracking Strategies
Today, KPI tracking is but one part of many that deal with business intelligence (BI). But the practice of tracking performance has been around much longer than that—around 1800 years longer. Full Story: Forbes
Microsoft-owned LinkedIn Set to Acquire Marketing Analytics Firm Oribi
The world’s largest networking platform for professionals, LinkedIn is all set to acquire an Israeli startup Oribi. Full Story: AiThority.com
BRANDING AND DESIGN
7 Tips To Make Your Business Stand Out
Your branding must be professional and consistent across all platforms, from your website to your social media pages to your marketing materials. Full Story: Shout Out UK
Brand Trivia Shouldn’t Be Treated Trivially
As someone who works in the marketing industry, you know your job is to help a brand influence its target market in such a way that they do three things: recall, act and influence. Full Story: Forbes
VOICE STRATEGIES
Voicebot Acceptance: Exceeding Customer Expectations
The technology for recognizing the words that a person says has achieved unprecedented accuracy. Full Story: Opus Research
Alexa Overload: Put an Amazon Echo in Every Room of Your Home
Putting an Alexa device in every room sounds excessive. Here’s why you should do it anyway. Full Story: CNET