By Integrated Marketing Platform | March 18, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Tips For Young StartUps
It can be difficult to understand how to market your young startup. After all, you likely have only a limited amount of capital at your disposal. Full Story: CoFounder Magazine
3 TACTICS TO MULTIPLY CONVERSIONS IN YOUR NEXT MARKETING CAMPAIGN
Here’s your shortcut to writing more persuasive copy. Full Story: Built In
How to Create a Rock-Solid Marketing Plan Designed for Your Business
The U.S. marketing industry is booming, reaching $138 billion in 2019. It’s not surprising, considering marketing is the single-best way to get eyes on your business. Full Story: Big Easy Magazine
Seven best Instagram marketing tools you should know about
When it comes to online marketing, Instagram is giving its parent company Facebook a run for its money. Full Story: Times of Malta
How To Boost Your Content Marketing That Makes Millions Of Customers?
Dreaming millions of customers is easy but creating a roadmap that makes your business dream successful is difficult. Full Story: EIN News
Four Signs That A Client May Not Be Worth Your Marketing Agency’s Time
Anyone who works in marketing knows that certain clients aren’t worth the time that they take up. Full Story: Forbes
Four Things That Can Help Grow Your Business In 2021 And Beyond
The question of how to grow your business in 2021 can be difficult to answer. First, don’t forget that the customer is king. Full Story: Forbes
Increase Your Reach With These Explainer Video Tools
Your brand audience is attracted to compelling visual content, which can greatly improve your social engagement and following. You don’t need to have a big budget to make professional videos. Full Story: Business 2 Community
SOCIAL MEDIA
Why Aren’t Social Media Managers More Respected?
Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes. Full Story: Built In
How to Create an Effective Social Media Policy
Nearly three-quarters of all working adults in the U.S. use social media before, during and after work each business day, according to a 2019 Pew Research Center survey. Full Story: SHRM
YouTube Rolls Out Copyright Checks Tool, Which Analyzes Your Video Prior to Upload, to More Users
After first previewing the tool last September, then launching an initial, small-scale test in February. Full Story: Social Media Today
TikTok Adds New Auto-Reply Message Option for Business Accounts
This could be handy – TikTok has added a new, automated response option for messages to business accounts, which could make it easier to manage common queries and/or provide relevant information. Full Story: Social Media Today
SEARCH ENGINE
Climb the Search Rankings with This Google SEO and SERP Course
Learn how to increase your brand visibility on a budget. Full Story: Entrepreneur
Google’s 5 Video SEO Best Practices
Google shares five video SEO best practices in a new Lightning Talks presentation on its YouTube channel. Full Story: Search Engine Journal
8 Useful Python Libraries for SEO & How To Use Them
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here. Full Story: Search Engine Journal
What An Effective Content SEO Strategy Looks Like In 2021
Firstly, Miller recommends conducting extensive keyword research using Ahrefs.com, which is an extremely comprehensive SEO toolset. Full Story: Yahoo Finance
MOBILE MARKETING
Creating A Mobile App For Your Business? 14 Ways To Keep Consumers Coming Back To It
To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. Full Story: Forbes
7 Ways Flutter is Setting the Trend in Mobile App Development
Are you sorted about your startup business idea and are planning to launch a mobile application? Full Story: Appinventiv
2020 was a significant year for business messaging, as we saw an upward trend in its usage. It quickly became an indispensable communication channel for brands to stay connected with their customers, keeping them engaged and informed. Full Story: MobileMarketing Magazine
Mobile ad companies form alliance to prepare for Apple privacy changes
Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Full Story: Reuters
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage market to hit $27.8B by 2026
The digital signage market will grow from $16.3 billion to $27.8 billion by 2026, according to a report by MarketsandMarkets. Full Story: Retail Customer Experience
Boost Your Business with Digital Signage Analytics
Business leaders know that truly understanding their customers leads to better service. Full Story: Audio Visual News Network
EMAIL MARKETING
What is an Email Marketing Strategy?
An email marketing strategy is one tool in a complete digital marketing strategy. Full Story: Business 2 Community
6 Best Email Marketing Templates
These six email marketing services offer some of the best templates for engaging your target audience. Full Story: Business.com
E-COMMERCE
Will AI for Ecommerce Go Mainstream in 2021?
Buzzwords such as “personalization” and “artificial intelligence” have been around ecommerce for years. But could 2021 be the year these technologies go mainstream? Full Story: Practical Ecommerce
Amazon has become top U.S. clothing retailer, outselling Walmart, Target: report
Amazon has become the top clothing retailer in the United States as the coronavirus pandemic has dramatically accelerated a shift from traditional retail to ecommerce, according to a new data from Wells Fargo. Full Story: Fox Business
PUBLIC RELATIONS
The relationship between tech, venture capital and the media is changing
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’ Full Story: PR Daily
Should You Start With PR or Marketing First?
With five startups under my belt, this is what I’ve found works best. Full Story: Entrepreneur
MARKET RESEARCH
How can market research and user experience combine?
User experience (UX) is misunderstood and can often be a better fit for projects than traditional market research (MR), a panel at the MRS Impact 2021 conference has said. Full Story: Research Live
WEB DEVELOPMENT
5 Skills That You Need to Become a Blockchain Developer
Blockchain technology is gradually revolutionizing the way the digital world handles data and does business. Full Story: EC-Council Blog
Understanding How Different Web Hosting Services Can Make or Mar Your E-commerce Business
2.14 billion. That’s how many digital buyers are likely to buy from ecommerce websites in 2021. And this number is only set to grow with an estimated 90% of purchases to be made completely online by 2040. Full Story: Small Business Trends
MARKETING AUTOMATION
2021 digital marketing trends you need to know from 13 marketing experts
Brands should continue to diversify their approach to digital content as part of an increasingly important omni-channel marketing approach to today’s digital consumer. Full Story: ClickZ
2 Tech Stocks That Could Make You Rich
As time passes and technology changes, some well-established enterprises will fade from relevance as lesser-known start-ups rise in their place. The tricky part is finding those potentially life-changing investments early on. Full Story: Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
What is Call Tracking and How Does It Work?
If you have any experience with PPC advertising, you’ve probably seen the option to include a call tracking extension on your ads. Full Story: Business 2 Community
Five Technologies Communications Teams Should Consider In 2021
Corporate reputation and brand sentiment are more important than ever. A company’s market capitalization is not only a function of its fundamentals but also of its perceived brand values. Full Story: Forbes
BRANDING AND DESIGN
7 Reasons Why Instagram is Great for Telling Brand Stories
Instagram is one of the leading global social media platforms today with over 1 billion users around the world, according to Statista. Full Story: Business 2 Community
7 Guidelines on how to use Instagram to Promote Your Brand
First, the internet came, and now smartphones are continuing to develop at an alarming rate. Full Story: Influencive
VOICE STRATEGIES
Amazon Revamps ‘Works With Alexa’ Certification Rules and Badge Design
Amazon has updated the Works With Alexa program rules with new rules and redesigned the badge that certified device makers can attach to their marketing. Full Story: Voicebot.ai
How To Disable Siri Suggestions On IPhone, IPad, And Mac
Siri, a service by Apple Inc. is one of the best voice assistants in the world. For several years, people have been comparing Google Voice Assistant with Siri but Siri always seems to be on top. Full Story: Mfidie.com