By Integrated Marketing Platform | March 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy
Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience. Full Story: Search Engine Journal
Discover How to Grow Your Business with Facebook by Learning Marketing Strategies
From Facebook Ads to Messenger marketing, this bundle covers it all. Full Story: Entrepreneur
Ignoring These 4 Marketing Trends Could Cost You in the Long Run
You should definitely include these four strategies in your marketing budget this year. Full Story: Entrepreneur
Four Reasons To Consider An Account-Based Approach For Your Marketing
New strategies and technologies are par for the course in marketing and business, so it’s not surprising that some leaders have a hard time evaluating and deciding which to pursue. Full Story: Forbes
Efficacy Versus Embellishment: The Next Era In Marketing Messaging
As human beings, we are drawn to showmanship in every form. Full Story: Forbes
Conversational Marketing Is The New Direct Marketing
Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Full Story: Forbes
4 Cheap Marketing Strategies to Try This Spring
If you put marketing on the back burner during the ongoing crisis, you’re not alone. Full Story: Entrepreneur
Boost Your Business with These 5 Digital Marketing Tips
This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. Full Story: Business 2 Community
SOCIAL MEDIA
How To Promote Your Products On Social Media
Social media are a big part of your promotion and unless you have a professional working on them you have to put some effort to promote your products and services. Full Story: CEOWORLD
What Lies Ahead in B2B Social Media Marketing?
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Full Story: MarketScale
Using Creatives to Drive Better Ad Performance and Impactful Business Outcomes
Social media ads have usurped the traditional advertising market that everyone remembers: 45-second television ads with expensive production that reached thousands of people. Full Story: Social Media Today
Trump reportedly plans to launch new social media network
His platform will “completely redefine the game,” an adviser tells Fox News. Full Story: CNET
SEARCH ENGINE
The Importance of Competitive SEO Analysis
If you have a blog site and you would like to publish content weekly, you must note your content’s ranking with your competitors’. Full Story: GISuser.com
Most people have heard about search engine optimization, but what in the world is local SEO? Full Story: AZ Big Media
COMPARING THE DIFFERENCE BETWEEN TRADITIONAL AND LOCAL SEO
Local SEO and traditional SEO have a lot of overlap. Search Engine Land tells us that SEO is developing website content to make for more relevant search results. Full Story: Influencive
5 Hacks To Increase Your Online Sales
When it comes to selling more online, it’s not always a case of more marketing or a bigger advertising budget. Full Story: ABCmoney.co.uk
MOBILE MARKETING
13 Significant Differences Between Mobile And Desktop Marketing
Over the last decade or so, marketers have spread resources and budgets around to better straddle the divide between desktop digital marketing and campaigns focused solely on mobile. Full Story: Forbes
Spotify updates its mobile app home screens to put discovery at heart of experience
Spotify has updated its mobile home screen to provide users with a more personalised and straightforward listening experience. Full Story: MobileMarketing Magazine
Top 5 Technology Trends That Will Transform the Mobile App Industry in 2021
With the ever-growing digitization in the global market, one thing that has not changed for quite some time is mobile applications’ emergence. Full Story: CoFounder Magazine
7 Latest Technology Trends That Are Evolving the Mobile App Development Industry
2020 ended with a lot of upheaval and changes in the development landscape due to the COVID-19 pandemic. Full Story: The Future of Things
DIGITAL SIGNAGE/ SCREEN MEDIA
Getting The Most Out Of Programmatic Digital Out-Of-Home
Billboards: one of the oldest ways of advertising. Whether standing tall by the freeway, on the side of skyscrapers or dotted around train stations, we all encounter them regularly. Full Story: B&T
A Case for Evolving the Digital Out-of-Home Experience
Digital out-of-home (DOOH) is a rather broad term – in fact, according to Intel IOT Business Development Director Maroun Ishac, it’s “really the millions of screens that you see outside of the home.” Full Story: MarketScale
EMAIL MARKETING
How To Create an Email Marketing Calendar
Companies often want to focus on email marketing, but they’re unsure how to get started. Fortunately, there are a lot of simple ways to launch email campaigns with resources you already use. Full Story: Built In
Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns. Full Story: Business.com
E-COMMERCE
5 Link Building Ideas for Ecommerce Websites
If you think running a business is hard, wait till you have to find ways to advertise it. Link building is one of the best ways to advertise your business, but it is not as easy as it sounds and requires a lot of hard work and dedication. Full Story: ABCmoney.co.uk
Ecommerce Marketers Aren’t as Data-Driven as They Want to Be
Data has become the cornerstone of successful marketing campaigns. In the realm of ecommerce, where data abounds, this holds even more true, and yet only 38% of ecommerce marketers say they make most of their decisions based on data. Full Story: Retail TouchPoints
PUBLIC RELATIONS
Unifying PR And Marketing To The Benefit Of Brands
Relationships are tricky things and even the best of them – those full of promise, passion and apparent compatibility – require effort and understanding. Full Story: PRovoke Media
MARKET RESEARCH
ADVERTISING AND MARKET RESEARCH EXPORTS RISE 7%
This ranks advertising and market research third among similar export industries, behind insurance and pensions (£20bn) and computer services (£12bn). Full Story: Research Live
WEB DEVELOPMENT
How Website Copy Can Help You Build Brand Trust
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Full Story: Forbes
Building a services website that sells
These outcomes all energise a website’s core job – lead generation. Full Story: Stuff.co.nz
MARKETING AUTOMATION
Why The Best Marketers I Know Don’t Focus On Leads
The year was 1999. It was late in the fall. Full Story: Forbes
8 Surefire Ways CRM Can Accelerate Small Businesses ROI
Is your business struggling with low ROI despite the CRM implementation? Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Three marketing analytics trends are driving performance in 2021
The rapid shift to digital has impacted customers’ expectations of companies and evolved their behaviors. Full Story: Digiday
It’s time to abandon business intelligence tools
Organizations spend ungodly amounts of money — millions of dollars — on business intelligence (BI) tools. Full Story: TechCrunch
BRANDING AND DESIGN
9 Amazing Benefits Of Personal Branding
In the competitive work environment today where we seek to have impact, use our talents and support our life purpose, it’s a no brainer that personal branding is an important career development initiative. Full Story: Forbes
Sonic Branding Tips for the 4 Major Social Media Platforms
When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. Full Story: Business 2 Community
VOICE STRATEGIES
Alexa’s New Connected Vehicle Skills API Simplifies Car Voice Commands Starting With Nissan
Alexa will unlock and start Nissan cars without the need to mention the specific skill used for the process, thanks to the new Connected Vehicle Skill API. Full Story: Voicebot.ai
Growing Role of Voice AI in Enhancing CRM and Call Center Automation
Organizations using CRM systems such as Zendesk, Salesforce and HubSpot CRM can achieve greater automation and efficiency in their customer support services through the use of a new conversational application from voice AI specialists NLX, which offers a customer self-service option with a ‘live agent’ feel but without the wait time. Full Story: AiThority