By Integrated Marketing Platform | March 25, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Digital marketing trends disrupting 2021
Customers are spending way more time in alternate realities while they are online than they did pre-Covid. Full Story: The Media Online
How the Google’s Upcoming Privacy Settings Will Affect Digital Marketing
In 2022, Google Chrome will eliminate third-party cookies – what does that mean for marketers who are trying to reach new customers? Full Story: Entrepreneur
Developing flexibility and agility in digital marketing: Five trends to explore
Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. Full Story: Marketing Tech
How Common Is Digital Marketing Fraud?
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots’ clicking on ads or filling out lead generation forms, according to recent research from WhiteOps and Renegade. Full Story: MarketingProfs.com
10 Ways To Make Sure Your Company Is Up-To-Date With Marketing In The Digital Age
If your business isn’t up-to-date with the newest innovation in order to maximize digital marketing potential… Full Story: TechBullion
Seismic’s leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Full Story: Business 2 Community
How Can Content Marketing Services Help You?
What is Content Marketing? Content Marketing Services will help you gain increased website traffic from all your web marketing avenues. Full Story: Global Banking And Finance Review
What is customer-first marketing?
Customer-first marketing is a marketing philosophy that puts your customers and prospects at the heart of everything you do. Full Story: The Drum
SOCIAL MEDIA
Facebook Shares ‘Social Skills’ Business Tips in New Video Series
Looking to up your social media skills, and get some perspective from other social media managers on key best practices? Full Story: Social Media Today
Too much social media can be harmful, but…
If you spend hours of the day on your phone checking social media, you’re not unusual. Full Story: Qrius
The Case for Social Media Policies Has Never Been Stronger
At this point in 2021, the usefulness of social media to all levels of government is without question, but establishing effective guardrails and policies has continued to be an issue for some in public service. Full Story: GovTech
Twitter’s Assessing the Potential of Emoji-Style Reactions and Up and Downvotes on Tweets
This will no doubt be welcomed with open arms by Twitter users, and will see no negative over-reaction whatsoever in response. Full Story: Social Media Today
SEARCH ENGINE
How Ratings and Reviews Help with SEO
Search engines have taken over all internet activity in the present age, as users tend to look towards them for everything. Full Story: mitechnews.com
6 SEO Experts and Trends to Follow in 2021
What SEO trends will be the most important in 2021? This is a collection of ideas from prominent SEO experts about what SEO will look like in 2021. Full Story: The Jerusalem Post
A Guide to Optimizing for Google News, Top Stories, and Discover
Google’s new features open up opportunities for visibility. Here’s how to optimize your content for Google News, Top Stories & Discover. Full Story: Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising
Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile Marketing Strategies Deliver Ecommerce Results
Every year, more Canadians are turning away from computers and accessing the internet using mobile devices. Full Story: Business 2 Community
What Blockchain is Doing in Mobile App Development?
For some years, using cutting-edge innovative technologies has become the primary way to outperform and outpace the app world’s competition. Full Story: bitnewstoday
How to Change the Playback Speed of a YouTube Video
Here’s how to easily slow down or speed up any YouTube video on desktop and mobile. Full Story: MakeUseOf
iOS 14.5 and Apple’s Latest Privacy Initiatives
The big privacy push that Apple began last autumn, which was then delayed until spring, is finally at hand. Full Story: PerformanceIN
DIGITAL SIGNAGE/ SCREEN MEDIA
6 Ways to Use Digital Signage to Boost Your Business
Digital signage is a type of electronic signage that uses LED and LCD screens to display digital images, videos, weather data, advertisements, and website pages. Full Story: CoFounder Magazine
Advertima delivers AI solution to TopPharm displays
TopPharm, a pharmacy chain in Switzerland, has selected Advertima, a computer vision company, to implement an AI solution into 240 displays in 120 pharmacies by June 2021. Full Story: Digital Signage Today
EMAIL MARKETING
10 Tips To Improve Your Email Marketing Campaign
While an email marketing campaign is a well-studied subset of marketing, there are still unknown variables and complexities concerning this promotional strategy. There are many data points to remember when attempting to comprehend how consumers respond to marketing emails. Full Story: Promotion World
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack. Full Story: MarTech Today
E-COMMERCE
Cross-Border Ecommerce: Three Challenges Defining The Next Decade
It’s no secret that ecommerce has been one of the few winners in the pandemic, and cross-border purchases have enjoyed a similar surge. Full Story: Forbes
Dropshipping vs eCommerce fulfillment: what is the difference?
The internet presents many opportunities for retailers to sell products without a physical storefront. Full Story: Alibaba News Channel
PUBLIC RELATIONS
Keeping the PR in Privilege: Outside Public Relations and the Attorney-Client Privilege
In an earlier edition of the TIPS newsletter, we discussed the importance of outside counsel acting in the role of counsel, and not the role of an insurance adjuster. Full Story: JD Supra
New PR platform to give intermediaries free media exposure
A new PR platform has launched to give intermediaries, from mortgage and insurance advisers to stockbrokers and IFAs, the chance to be featured in local, trade, national and international media free of charge. Full Story: Financial Reporter
MARKET RESEARCH
Traditional Market Research Is Fine, But There’s A Better Solution
It’s no secret that marketing has become more competitive than ever before. Full Story: Forbes
WEB DEVELOPMENT
How to make your business look more professional
Making your business look professional can be a challenge, especially when your business is new and you have a limited budget. Full Story: AZ Big Media
Don’t Make These 5 Mistakes When Outsourcing Your Project
The success of a software development enterprise depends on selecting the appropriate outsourcing partner. Full Story: Business 2 Community
MARKETING AUTOMATION
AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study
Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. Full Story: CRM Buyer
The top three secrets to increasing email open and click rates in 2021
Deliverability and engagement metrics can help you get the most out of a reliable outbound marketing tactic. Full Story: ClickZ
ANALYTICS & BUSINESS INTELLIGENCE
What Does the Marketing Analytics Stack for 2021 Look Like?
With the ever-growing amount of data available and the increasing importance of analytics, marketers must be in tune with the evolving technology around them in order to take full advantage of the benefits. Full Story: AiThority
First-party data is critical to digital transformation
Understanding customers is crucial for retailers in Australia requiring a competitive online presence as part of their strategy. Full Story: Inside Retail
BRANDING AND DESIGN
Three Steps To Develop A Winning Personal Brand
A few months before the pandemic disrupted our priorities and patterns of living, the New Yorker lauded a new product “here to save America.” Full Story: Forbes
Is Your Brand Wearing Frumpy Jeans?
Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point. Full Story: Entrepreneur
VOICE STRATEGIES
Google Assistant Now Finds Your Contacts Who Share Their Location on Google Maps When Asked
Google Assistant is integrating the Google Maps location sharing feature into its abilities and can now pull up their location when asked. Full Story: Voicebot.ai
If You Like Shares + Tech, Here are Best AI Stocks to Buy
Today, Amazon utilizes artificial intelligence for almost everything from its industry-leading voice technology, Alexa, to its Amazon Go cashierless supermarkets, … Full Story: Analytics Insight