By Integrated Marketing Platform | March 30, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
For Purpose Marketing to Work, Start With Invertising
Invertising can operationalize purpose through volunteering and give-back programs. Full Story: Adweek
Back to the basics: Marketing methods that are still relevant and effective
To keep up with the needs of the customer, marketing priorities have adjusted. Full Story: Highway Mail
The New Operating System For Marketing
Imagine being a surgeon before the invention of the x-ray. Even with the best of skills, you miss vital information. Full Story: Forbes
Marketing marketers: the unique challenges of your agency’s marketing team
It’s the question that I’ve begun to dread and I’m not sure why: “So, what do you do?” Oh, shit. My brain runs through all possible answers. Full Story: The Drum
Why Modern Marketing Teams Should Consider Going Headless
A few years ago, I shared my perspective on the notable rise the industry as I was tracking in businesses adopting a headless architecture. Full Story: CMSWire
How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you’ve created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Full Story: MarketingProfs
Three ways storytelling impacts digital marketing
Enter strategic storytelling. In a world of overflowing data, fast-moving information and short attention spans, storytelling in digital marketing remains essential in connecting with potential consumers. Full Story: Media Update
Top B2B Marketing Strategies for SaaS Businesses
You can have the world’s best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat. Full Story: Entrepreneur
SOCIAL MEDIA
30 Crazy Social Media Facts Marketers Need To Know
Numbers don’t lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game. Full Story: Search Engine Journal
Social Media Use By 8- To 12-Year-Olds Grows
Media use among tweens (8- to 12-year-olds) and teens (13- to 18-year-olds) has grown faster since the start of the pandemic than it has over the four years prior to the pandemic. Full Story: Alist Daily
Messenger Adds New ‘Shortcuts’ to Streamline Messaging Communication
This could make your Messenger communications a whole lot easier. Full Story: Social Media Today
Build Your Personal Brand on Social Media
Consumers feel more connected to a brand when executives and employees are active on social media. That can lead to more sales. Full Story: ASI Central
SEARCH ENGINE
A Complete SEO Checklist For Website Owners
SEO is a broad discipline and ranking factors are changed and updated regularly. Use this comprehensive SEO checklist to stay ahead. Full Story: Search Engine Journal
4 Tips to effectively optimize your on-page SEO
Search engine optimization is an important part of any digital marketing strategy. Full Story: Digital Market News
How To Increase Your Website’s Visibility
There are many different ways to increase the visibility of your website, but some methods are more successful than others. Full Story: Onrec
Tagging Blog Posts: Do Blog Tags Help SEO?
How does tagging strategy differ for blogs versus ecommerce stores? Adam Riemer shares recommendations for blog tag SEO best practices. Full Story: Search Engine Journal
MOBILE MARKETING
The Pros and Cons of Ordering From a Fast Food Mobile App
There’s an app for everything, but is your fast food experience better or worse on your phone? Full Story: The Takeout
Meta tops TikTok in mobile ad performance after Apple’s ATT changes
Meta overtook TikTok to claim the top spot in an analysis of mobile media platforms following Apple’s SKAN implementation, according to a new report by analytics and attribution platform AppsFlyer. Full Story: Marketing Dive
Oracle amps up field service management mobile app support
As customer service and field service converge, software giants still build functionality for techs visiting homes and businesses to work on devices and machines. Full Story: TechTarget
How to enable dark mode for Zoom on your computer or mobile device
You can enable a dark mode for Zoom whether you use the app in Windows, MacOS, iOS, or Android. Full Story: Business Insider
DIGITAL SIGNAGE/ SCREEN MEDIA
SOS teams with Vistar Media to offer DOOH advertising
SOS, a Boston-based provider of feminine care products through vending machines, has teamed with Vistar Media … Full Story: Kiosk Marketplace
Digital Signage: The Top Five Trends You Need To Know About In 2022
Digital signage is very dynamic, with new trends emerging each day. Tag along to learn about five digital signage trends for 2022, including: Full Story: Forbes
EMAIL MARKETING
Why a Handwritten Thank-You Note Should Be a Staple Email Strategy of Luxury Brands
Luxury brands must remove themselves from the noise of email newsletters and retain exclusivity by whispering personalization and authenticity when communicating with their clients. Full Story: Entrepreneur
7 Email Marketing Tips For Start-ups
For start-ups, email marketing can seem a little daunting. Email is an expansive marketing tool in terms of design, content and strategy. Full Story: The Drum
E-COMMERCE
Your Ecommerce Website Is Failing? Here Are Some Tips for You
The rise of ecommerce online stores is always seen as an alternative to brick-and-mortar retail stores with the convenience of online shopping. Full Story: TechAcute
The Best Ecommerce Content for Twitter
Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce
PUBLIC RELATIONS
5 Things To Do To Be Media-Ready Before Launching A PR Campaign
If you want to go fishing, it’s essential to know how to hook a fish. Full Story: Forbes
A Rock Band You Can Look Up to for PR Inspiration
Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur
MARKET RESEARCH
AI-Powered Market Research: What Are the Benefits?
When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
How to Know If You Need a Personal Website
There’s one right under the email address on her resume. Full Story: Little Rock Soiree
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web – imagine that. Full Story: Tech Guide
MARKETING AUTOMATION
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech
CRM and Marketing Automation: how to make the most out of them
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee
ANALYTICS & BUSINESS INTELLIGENCE
How data mining helps in business intelligence
Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
BRANDING AND DESIGN
How Augmented Reality Can — and Can’t — Help Your Brand
Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. Full Story: Harvard Business Review
Why Personal Branding for Women Is More Important Than Ever
The pandemic resulted in a disproportionate number of lost jobs for women, which is why their need to self-brand effectively is uniquely critical. Full Story: Entrepreneur
VOICE STRATEGIES
Examining the Core Components of an Effective Voice Strategy
Whether your organization already has a voice presence or you’re just getting started, it’s never been a better time to offer branded, intelligent voice experiences. Full Story: CMSWire