By Integrated Marketing Platform | March 31, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why is Content Marketing A Must For Any Marketing Strategy?
Content marketing is important as a marketing strategy to build your brand. Full Story: BBN Times
What Are Microsites, And Do They Belong In Your Marketing Strategy?
Today’s digital world is loaded with distractions, noise and fancy bells and whistles. Microsites, by contrast, stand out for being simple and straightforward. Full Story: Forbes
How to Stand Out in a Crowded Content Marketing Space
There are an estimated 600 million blogs currently running, with more than 1.7 billion websites in existence. How are you supposed to increase your visibility and reach in such an environment? Full Story: Entrepreneur
Content Marketing In 2021: Digital Transformation For Marketing And Sales
Last year will be known for many things. For sales and marketing, it will be known as the year that everyone got serious about digital. Full Story: Forbes
How To Build ‘Online Tribes’ Through Community-Based Marketing
Since the beginning of our animal consciousness, communities have been a part of our lives. In our deepest human desires, we crave togetherness and connectivity. Full Story: Forbes
5 Deadly Mistakes That Are Wasting Your Marketing Budget
A good business is always trying to maximize its profits. The best way to do this is to increase income by attracting more customers or creating new products and services. Full Story: BBN Times
Three Content Marketing Trends To Watch Out For In 2021
For any area of marketing, it’s crucial to pay attention to annual trends. Full Story: Forbes
Are You Making These Mistakes With Your Marketing Goals?
Almost three years ago, I wrote an article about vanity metrics to help establish what you should measure and how to measure your marketing results. Full Story: Forbes
SOCIAL MEDIA
How to Pinpoint the Best Social Media Platform for Your Business
Stop chasing shiny new social media platforms, and be consistent on a few. Full Story: Entrepreneur
4 Easy Ways to Show Your True Self On Social Media
Seventy percent of buyers feel more connected to a brand when its leadership is active on social media, and more than half will increase their spending with that brand. Full Story: Entrepreneur
The best ways to market a business on social media in 2021
Social media is a hugely influential communication tool in today’s world, but it can also be the catalyst for many businesses and brands reaching new heights and tapping into new audiences. Full Story: HR News
6 Tips for Creating Social Media Videos That People Can’t Help But Click On
It’s no secret that online video is a powerful driver of clicks and engagement for brands on social media. Full Story: AllBusiness.com
SEARCH ENGINE
Advanced Local SEO Strategies for Increased Search Engine Visibility
Just like all parts of search engine optimization, local SEO keeps evolving. Full Story: AllBusiness.com
Accelerate your SEO and content marketing program with 4 key milestones
Your website is more valuable than ever, so what’s holding you back from taking organic marketing to the next level? Full Story: Search Engine Land
Google Enhances Business Profiles For Stores With Delivery & Pickup
Google My Business is rolling out new features for stores that offer delivery and pickup options. Full Story: Search Engine Journal
How to Use Categorical Keyword Research to Plan Your Content Strategy
Learn how to mine your and competitor’s categorized keyword research to identify and prioritize content marketing efforts. Full Story: Search Engine Journal
MOBILE MARKETING
Microsoft is shutting down the Cortana app on Android and iOS
As we announced in July, we will soon be ending support for the Cortana app on Android and iOS, as Cortana continues its evolution as a productivity assistant. Full Story: XDA Developers
Facebook updates news feed to provide more control and context to users
Facebook has made updates to its in order to give users more control over the things that they share and see on the social network. Full Story: Mobile Marketing Magazine
How Mobile Apps Are Transforming the Healthcare Industry?
Diagnosing illness, using wearables and ingestible sensors, all these are harnessing the power of mobile apps to improve patient treatment. Full Story: Appinventiv
11 Strategies to Encourage Mobile App Downloads
Members of the Young Entrepreneur Council explain the tactics they’ve used to encourage customer downloads of their branded mobile apps. Full Story: Built In
DIGITAL SIGNAGE/ SCREEN MEDIA
The New Standard for Wayfinding: Three Technology Features Improving the Visitor Experience
New innovations are changing the way business managers approach digital signage, content management and wayfinding to improve visitor experience. Full Story: My TechDecisions
Easy Way to Use Digital Signage for Your Business
Digital signs have several uses within a business setting, especially in stores where they are currently enhancing the in-store experience for many shoppers. Full Story: Vents Magazine
EMAIL MARKETING
Watch now: What is Email Marketing?
What is Email Marketing? Email Marketing is a form of digital marketing that uses email to promote a business’s products and services by delivering a message directly to the audience’s inbox. Full Story: Lake Geneva Regional News
How To Implement An Effective Email Marketing Strategy
The first email management system was created in 1972 and email marketing came soon after. Full Story: Forbes
E-COMMERCE
Affirm discusses the swift shift to retail e-commerce and emerging market trends. Full Story: WWD
3 Ways Digital Video Can Boost Retailers Beyond the Pandemic
Now that vaccines are here, brick-and-mortar retailers can finally imagine a return to normalcy in the near future. Full Story: Total Retail
PUBLIC RELATIONS
5 public relations strategies for mergers and acquisitions
Amidst all of the business uncertainty in 2020 due to COVID-19, one area that remained relatively stable was a healthy volume of merger and acquisition activity for government contractors and government IT service providers. Full Story: Washington Technology
The gig economy comes for PR and marketing
From Uber to Upwork, the gig economy touches a wide range of industries. The worlds of beauty and fashion marketing and PR are the latest to get their own platform for freelance work. Full Story: Glossy
MARKET RESEARCH
INDUSTRY GROUP LAUNCHES TO STUDY MARKET RESEARCH SAMPLING
UK – The Market Research Society has launched a steering group as part of aims to ensure that minority groups are represented within market research samples. Full Story: Research Live
WEB DEVELOPMENT
WEB DEVELOPMENT TECHNOLOGIES THAT EVERY DEVELOPER SHOULD KNOW
Web development is a behind-the-scenes process that makes a website look elegant, work superfast, and perform exceptionally well. Full Story: BBN Times
How to select the right programming company for Web Design and App Development?
With the fast pace and advanced development of technology, a well-developed website or mobile app could definitely help to build your own brand image, at the same time enhancing your business performance. Full Story: ReportedTimes
MARKETING AUTOMATION
Top Digital Marketing Platforms From Around The World To Help You Change Your Game
Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Full Story: MarTech Series
How CASHe Is Using Marketing Automation To Create A Lending Platform For Millennials
CASHe tries to address the issue of limited credit access with its alternative credit rating system developed in-house. Full Story: Inc42
ANALYTICS & BUSINESS INTELLIGENCE
Why Measuring Analytics Success (Or Failure) Is So Difficult
If you’re relying on data analytics to help rebuild momentum in the coming year, make sure to build in time and effort to measure the success of your projects. Full Story: Forbes
Analysis: How SMEs are strapping up for a cookie-less world
As the deadline for the deprecation of third-party cookies draws nearer, companies are scrambling to find alternatives for a pillar in digital marketing that has been crucial to them since the dawn of the Internet. Full Story: Marketing Interactive
BRANDING AND DESIGN
Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
One of the things that excited me as a young, aspiring journalist was the noble responsibility of the news media to act as the “fourth branch” of government. Full Story: MarketingProfs
What Does Your Brand Stand For? How to Drive Consumer Opinion
Let’s be honest – a few of you read the headline of this article and thought I was referring to one of the many tire brands that you sell. This is certainly not unexpected, considering our industry and the various tire brands that are out there. Full Story: Modern Tire Dealer
VOICE STRATEGIES
Video Editing Startup InVideo Introduces Voice Assistant After $15M Raise
Video creation startup InVideo has debuted a voice assistant for its platform just five months after closing a $15 million funding round. Full Story: Voicebot.ai
Apple adds two brand new Siri voices and will no longer default to a female or male voice in iOS
Apple is adding two new voices to Siri’s English offerings, and eliminating the default ‘female voice’ selection in the latest beta version of iOS. Full Story: TechCrunch