By Integrated Marketing Platform | March 08, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five trends that could transform your 2022 marketing strategy
Evolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends. Full Story: Marketing Week
How To Reach Your Target Audience With A Winning Marketing Channel Strategy
Consumer attention is harder to earn than ever before. With more people spending more time online, more brands are dedicating resources in an attempt to reach those people. Full Story: Forbes
Influencer Marketing Authentication: First-Party Data Changes Everything
In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data. Full Story: Forbes
Marketing Is Getting More Difficult. Here’s Why.
Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Full Story: ReadWrite
Why Your Content Marketing Team Needs To Be Customer Service Rock Stars
Content marketing is hugely important for companies today. If you want to grow your business online, creating great content is a necessity. Full Story: Forbes
Why leading an agile marketing organization requires a vision for change
Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Full Story: MarTech
Beyond the buzzwords: Top B2B marketing trends to watch for in 2022
It’s safe to assume that B2B marketing is not what it used to be pre-pandemic. Full Story: B2B Marketing
The Digital Marketing Changes That Will Impact Your Business
In today’s competitive environment, entrepreneurs and business leaders need to understand current technological trends to grow. Full Story: Entrepreneur
SOCIAL MEDIA
Are you for real? 4 tips for social media authenticity
Life isn’t always picture perfect. The more you can showcase your authentic self on social media, the more like-minded people you will resonate with and potentially work with. Full Story: Inman
How Does Your Social Media Use Impact the Planet? Use This Calculator to Find Out.
A new tool calculates the carbon footprint of using different social media platforms. Full Story: Global Citizen
The 10 most innovative social media companies of 2022
Shopify also made a play in music streaming by enabling artists to add online stores to their Spotify pages. Covering a different sector of social commerce is.. Full Story: Fast Company
12 Examples Of Vocal Brands That Stand Out On Social Media
Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Full Story: Forbes
SEARCH ENGINE
Where Do We Even Begin With SEO For A Startup?
When you are new to SEO, it’s difficult to know where to even begin. In this Ask An SEO, Mindy Weinstein helps a startup with first steps. Full Story: Search Engine Journal
How to Quickly and Easily Improve Your SEO
To drive more traffic to your website, you need to give visitors a reason to keep coming back. Full Story: National Law Review
On-Site Search Intent: 3 Powerful Ways To Increase Sales
Learn how on-site search intent could help you create the perfect conversion experience to get more leads, sales, and clients. Full Story: Search Engine Journal
Google On Recipe Pages – Are They Getting Too Long?
Long recipe pages could be made shorter by separating them into multiple pieces of content. Google explains how. Full Story: Search Engine Journal
MOBILE MARKETING
How To Monetize Your Mobile App
The global mobile app market was valued at more than $154 billion as of 2019, and is projected to grow to more than $407 billion by 2026. Full Story: Forbes
TikTok media buying strategies for 2022
TikTok is a hot spot for mobile app advertising right now. It’s not hard to see why. Full Story: Mobile Marketing Magazine
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Things You Must Know About Mobile App Monetization
You have finally done it: you have produced an amazing mobile game for gamers all over the world, or in other cases an application for your company. Full Story: TechCabal
DIGITAL SIGNAGE/ SCREEN MEDIA
Out of Home: driving home the purchasing decision
This year Out of Home (OOH) played a significant role in many brands’ Super Bowl campaigns, especially in Los Angeles (LA) which hosted the event in a new stadium. Full Story: Bizcommunity
4 ways digital signage is transforming retail
The retail landscape has dramatically changed in recent years. Nearly 70% of customers want both in-store and online experiences as part of their shopping journey. Full Story: Retail Dive
EMAIL MARKETING
Email Marketing: a Boost for Small Businesses
Email marketing is a powerful marketing channel, a type of direct marketing that uses email to promote the products or services of your company. Full Story: MarTech Cube
The goal of email marketing is to create loyal customers. Full Story: Small Business Trends
E-COMMERCE
Instagram Shops: Tips and Strategies
Instagram shops can serve as an additional storefront for your products. Meta’s tutorial on setting up an Instagram shop is a helpful start. Full Story: Practical Ecommerce
Best Ecommerce Platform : Start your online ecommerce platform today 2022
By the year 2023, ecommerce will account for over $6 trillion in annual sales. Clearly, online retail is booming, and there’s no indication that this trend will reverse any time soon. Full Story: Business2Community
PUBLIC RELATIONS
Influencer PR versus influencer marketing: What’s the difference?
Influencer PR and influencer marketing are often mistaken to serve the same purpose when, in fact, they play different roles in different industries. Full Story: Media Update
5 Reasons To Make Podcasts Part Of Your PR Program
Podcasts are everywhere. As of December 2021, there were more than 2 million active podcasts and 48 million episodes, according to Podcasting Insights. Full Story: Forbes
MARKET RESEARCH
Automated Market Research 101: Why it’s the next big thing in marketing optimization
The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror
WEB DEVELOPMENT
11 Ways to Get Visitors to Spend More Time on Your Website
The length of time users spend navigating your website can reveal whether they’re enjoying their stay there or not. Full Story: Entrepreneur
So, want to know how to host a website? When it comes to hosting your small business website, you have several options. Full Story: ITProPortal
MARKETING AUTOMATION
10 promising artificial intelligence startup ideas for 2022
AI startups is an area that has been growing for the past several years. Full Story: ITProPortal
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Full Story: MarTech
ANALYTICS & BUSINESS INTELLIGENCE
What is Business Intelligence Software? Top BI Tools of 2022
The rise of social media has permanently altered marketing. Full Story: Analytics Insight
Why some data-driven decisions are not to be trusted
Companies often express the desire to be data-driven – but what if the data isn’t right? Full Story: Computer Weekly
BRANDING AND DESIGN
The 10 most innovative companies in branding in 2022
The Jif peanut butter brand from the J.M. Smucker Company took to TikTok. The rising-star crypto exchange FTX introduced itself to potential traders with an… Full Story: Fast Company
3 Ways to Build Credibility Through Audio Branding
As you improve your brand’s marketing strategy in 2022, there’s one element you should definitely be including: audio. In the past, brand messaging was.. Full Story: Startup Info
VOICE STRATEGIES
How to control your robot vacuum with Alexa
‘Alexa, tell my robot vac to get off its dock and start cleaning’ Full Story: The Verge
Nuances of Voice Technology and its Value to Businesses and End Customers
Modern organizations are constantly on the lookout for new ways to enhance customer experience without escalating costs. Full Story: Express Computer