By Integrated Marketing Platform | May 23, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Developing A Winning Content Marketing Strategy For B2B Tech
Year after year, research shows that online information sources are the dominant “go to” for technical buyers researching a solution for a business purchase. Full Story: Forbes
How a Digital Marketing Agency Can Help Build Business
Building a business requires more than delivering a high-quality product or service. Full Story: GlobeNewswire
Debunking Five Myths About Affiliate Marketing
Affiliate marketing is based on a structure of referral, in which partners point consumers to a specific product or service of different brands that they receive commission for if purchased. Full Story: Forbes
Get ready for 2025 – how to create a winning online marketing strategy
Looking into the future of your business is not always the easiest of tasks. Full Story: The Drum
How privacy changes affect B2B paid search marketing
The loss of third-party cookies impacts all advertisers and is especially challenging for B2B marketers, who struggle to reach the right audience even with third-party cookies in play. Full Story: Search Engine Land
Direct marketing – the ultimate guide to traditional marketing for a modern audience
To be a forward-looking, innovative business, companies must constantly strive for innovation – sometimes at their own expense. Full Story: Bdaily
How Content Marketing and SEO Work Together
There’s often confusion about the boundaries and overlaps between content marketing and SEO (search engine optimization.) Full Story: Medium
3 Digital Marketing Strategies To Optimize External Linking
Link building is essential for any digital marketing strategy, especially when it comes to SEO. Full Story: Forbes
SOCIAL MEDIA
The Top 10 Social Media Sites & Platforms 2022
Social media is everywhere, but not all platforms work for every business. Find out which of these top 10 social media platforms will work best for your audience. Full Story: Search Engine Journal
How to pitch brands to sponsor your social media content
In the years since, through consistent content creation, giveaways, and promotion on social media, I’ve grown my newsletter and podcast to more than 100,000… Full Story: Business Insider
14 Key Elements To Inspire Social Media Users To Share Your Content
Companies describe the many methods marketers employ to help prospects and customers first find, then engage with and consider their brands as “content marketing.” Full Story: Forbes
Social Media Breaks: Benefits, Tips, and How to Set Boundaries
Many of us are so mixed up with our social accounts that it’s difficult to remember what we did before the feed. Full Story: Healthline
SEARCH ENGINE
Is Schema Stuffing The New SEO Spam?
Whether you hand-code schema or automate it, avoid schema stuffing and take the time to understand how Google sees your content. Full Story: Search Engine Journal
Creating SMART SEO Goals For Your Enterprise Business
Follow this guide to build your own SEO-specific SMART goals that help prove the impact of your optimization efforts to your employer or client. Full Story: Search Engine Journal
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers: Full Story: Search Engine Land
Should Guest Post Links Be Marked Sponsored? Ask An SEO
Adam Riemer tackles a follow-up question on Google’s preferred markup for guest post links in this edition of Ask An SEO. Full Story: Search Engine Journal
MOBILE MARKETING
When To Add Security To Your New Mobile App?
Clearly, after launching a new company or a new digital product, there is an understandable desire to grow the revenue associated with the business as quickly as possible. Full Story: Security Boulevard
Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series
M-Commerce is booming – is your mobile app as secure as you think?
When performing tasks, payments, transactions and generally browsing the internet on a desktop, we are often reminded to keep our guard up against possible threats. Full Story: Finextra
DIGITAL SIGNAGE/ SCREEN MEDIA
Top 6 Cutting-Edge Technologies for Your Business
Furthermore, digital signage’s future is bright because of IoT, machine intelligence, and personalization developments. Full Story: Wales 247
Whitepaper: 5 Retail Digital Signage Trends for 2022
The latest developments in the field of digital signage have been rapid. In some ways, the COVID-19 pandemic has taken its toll on the industry. Full Story: Retail Customer Experience
EMAIL MARKETING
Here’s how to create effective mailer campaigns for your business
A communication automator is an advanced email marketing professional who’s dabbled in personalisation enough to see the value in maximising it across the full… Full Story: BusinessLIVE
How to Create an Email Marketing Plan in 2022
Email marketing remains a staple for marketers, even with the emergence of new marketing methods. Full Story: The Motley Fool
E-COMMERCE
How to scale your e-commerce business
It also comes from the close relationships we’ve built with thousands of customers – successful and growing e-commerce businesses like you – and… Full Story: Inside Retail
E-Commerce Retail Sales Grew 2.4% in Q1 2022
Figures released by the US Department of Commerce on Thursday revealed that US retail e-commerce sales In Q1 2022, which totaled about $250B, grew by only 2.4% over the 4Q total. Full Story: GlobeSt
PUBLIC RELATIONS
Build In Public For Maximum PR Success
Building in public is a strategy in the booming creator economy to share personal and technical milestones, wins and lessons learned before and on the way to launching a product or service. Full Story: Forbes
How To Use The Cinema As A PR Tool
How To Use The Cinema As A PR Tool … Return to Space was magnificent—as a story, as a piece of Americana, as a public relations vehicle. Full Story: Forbes
MARKET RESEARCH
How to conduct market research in 7 steps
Market research helps companies achieve a number of important objectives, such as verifying the success of a business proposal, accurately… Full Story: Doxee
WEB DEVELOPMENT
How using video on websites can help small businesses
Videos can help customers make decisions about what sort of information they are looking for, and what help they need. Full Story: Stuff.co.nz
How to Become a Python Django Developer in 2022?
The Role of Django in Web Development. Among Python frameworks, Django is often regarded as the best framework for web application development. Full Story: Analytics Insight
MARKETING AUTOMATION
What’s in Your Consumer Data Privacy Closet?
Three Levels of Consumer Data Security. You’re bound to track sensitive or PII data points. Email is fundamental to personalization and marketing automation,… Full Story: CMSWire
How AI is Solving Marketing’s Biggest Problem
Brands today are operating in a world of incredibly short attention spans. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
5 successful ways to use artificial intelligence to improve your business processes
Artificial intelligence (AI) is having its moment these days. Full Story: FingerLakes1.com
Professional Guide to Choosing The Best Marketing Analytics Tool For You
Marketing analytics tools are important for businesses to review their approaches in real-time and adapt to their customer’s needs. Full Story: MarTech Cube
BRANDING AND DESIGN
How To Create Brand Touchpoints That Engage Both Customers And Employees
Using brand touchpoints and two-way marketing to engage employees, as well as customers and other company stakeholders, can lead to more engaged… Full Story: Forbes
Will a Brand Refresh Help Revive My Business?
Marketplaces are changing all the time. Full Story: Techiexpert.com
VOICE STRATEGIES
Siri Needs Better Consistency As a Voice Assistant
Much of the time, I love the convenience Siri offers me. I simply have to invoke the voice assistant, and Siri will quickly do what I ask. Full Story: The Mac Observer