By Integrated Marketing Platform | May 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Relationship Between Funding and Marketing
How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. Full Story: Entrepreneur
Should Your Marketing Content Be Comprehensive Or Narrow?
There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. Full Story: Forbes
Digital and Traditional Marketing: How They Work Together
For dental practices with limited marketing budgets, deciding on which type of marketing to rely on can be tough. Full Story: Dentistry Today
Being aware of the latest digital marketing trends is fundamental to the success of your business’s marketing strategy. Full Story: Startups.co.uk
How to Hire a Twitch Influencer for Your Brand’s Marketing Campaign
If you’re looking to grow and expand your marketing reach, you’re likely thinking about how to utilize several social media platforms and partner with their top creators. Full Story: Backstage
Full Disclosure: Payrate Disparities And The Future Of Influencer Marketing
If you’ve worked with social media influencers before, you know how nuanced their pricing can be. Full Story: Forbes
TikTok Marketing: How to Get Started + Create Engaging Ads
The wildly popular social media platform TikTok sees more than a billion monthly users worldwide, with the average user opening the app eight times a day. Full Story: Backstage
Let’s Settle This: Should You Gate Marketing Content?
Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option. Full Story: Demand Gen Report
SOCIAL MEDIA
15 Ways Using Social Media Polls And Questions Can Benefit Brands
One great way to get people to actively engage with your business is by asking them for their thoughts and opinions. Full Story: Forbes
Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools
Social media managers, rejoice – today, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule and yes, publish content to TikTok from your platform of choice. Full Story: Social Media Today
The shifting sands of social media marketing
Social media has undoubtedly reshaped how companies market themselves. Full Story: Bdaily
The Secrets Of A Successful Social Media Strategy For Startups
The age of social media has disrupted conventional ways of advertising and transformed the way that businesses reach consumers. Full Story: Forbes
SEARCH ENGINE
How SaaS CMOs Should Think About SEO
Is SEO some horribly complicated process that no ordinary human can possibly understand, like rocket science or tax law? Full Story: Forbes
Best SEO tools 2022: How to increase website traffic
Learn everything you need to know about the basics of search engine optimization, including the top SEO tools for your business. Full Story: TechRepublic
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard. Full Story: Search Engine Land
How to Optimize Your Anchor Text for SEO (3 Easy Ways)
We all know the importance of ranking in the top search results of Google. Full Story: CustomerThink
MOBILE MARKETING
A Bid to Boost Youth Mental Health via Mobile App?
Similar to TikTok, the Diall App uses scrollable educational videos and activities to help young folks improve their mental health. Full Story: Twin Cities Business
Top Mobile App Development Companies: Best for 2022
In today’s digital age, it would be a sin to restrict your brand’s digital presence to websites alone, irrespective of the kind of business you have. Full Story: Business 2 Community
Cross-Platform Mobile App Development in Nix United
Cross-Platform Mobile App Development in Nix United · Cross-platform development of progressive applications for business. Full Story: Programming Insider
How to Buy Bitcoin With the Strike Mobile App
One of the simplest ways to buy Bitcoin is by using the Strike mobile app. Full Story: How-To Geek
DIGITAL SIGNAGE/ SCREEN MEDIA
How DOOH Tech is Evolving and What This Means for Advertisers
During the pandemic, many advertisers turned to programmatic DOOH (pDOOH) advertising for the first time. Full Story: ExchangeWire
How IoT-friendly hardware is benefiting digital signage
What is the state of digital signage technology, and what’s required to integrate it with the Internet of Things? Full Story: IoT Hub
EMAIL MARKETING
Don’t Be That Person With Email Marketing
Good agents know that it’s essential to connect with their audience, keep them engaged and provide helpful content that resonates. Full Story: RISMedia
Email Marketing: Six Tips for Better Results
It’s one of the many important email strategies Wallace uses, working to engage and retain clients. Full Story: Ratchet+Wrench
E-COMMERCE
How To Incorporate Added Speed, Convenience And Availability In E-Commerce Operations
E-commerce has enabled businesses to reach customers in ways they couldn’t before. It has also made the shopping and purchase experience much simpler for consumers. Full Story: Forbes
5 Ways To Turn E-Commerce Returns Into Second-Chance Sales
Managed improperly, returns can become a plague on any ecommerce retailer, but they do not have to be. Full Story: Forbes
PUBLIC RELATIONS
How Franchise Businesses Can Create A Resounding Impression With Public Relations
In recent years, evolving social and cultural norms as well as increased access to capital, labor and real estate have led to enhanced opportunities for franchise businesses. Full Story: Forbes
Reactive Digital PR: What It Is & How To Use It For Link Building
What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it’s for. Full Story: Search Engine Journal
MARKET RESEARCH
There are many misconceptions about market research and who is or isn’t qualified to undertake it. Full Story: Arts Professional
Doing Your Own Market Research? Avoid These Three Common Mistakes
Maybe you’ve thought of a product that could expand your company’s portfolio and customer base. Full Story: Euromonitor International
WEB DEVELOPMENT
The Low-Code No-Code Approach To Web Development
The Low-Code No-Code Approach To Web Development … on the visual aspects of website development without first learning to code. Full Story: CIO Review
10 Programming Podcasts to Listen to in 2022
Apart from widely-popular true crime and comedy podcasts, various niche topics, such as programming, are also in high demand. Full Story: iTech Post
MARKETING AUTOMATION
Best marketing automation tools (2022)
The way we live our lives has an impact on our work. Full Story: Dataconomy
The Fundamentals Of CRM And Why It’s Important For Your Business?
The purpose of marketing automation is to create unique marketing campaigns. So, you can attract more customers to get your services. Full Story: Programming Insider
ANALYTICS & BUSINESS INTELLIGENCE
Best business intelligence tools 2022
Business intelligence solutions have swiftly become an important data collection, analysis and decision-making tool. Full Story: TechRepublic
4 Steps to Become a Data-Driven Business
Companies are looking to data analytics to help them make better decisions, and those that aren’t are quickly falling behind. Full Story: Entrepreneur
BRANDING AND DESIGN
What Brands Need to Know About Social Commerce
Social commerce needs to be at the top of your list if your brand relies on online sales. Full Story: Entrepreneur
Growing Your Brand Community Is One Thing. Serving It Is Everything
A community strategy should bring people together to fulfill a human need. Full Story: Adweek
VOICE STRATEGIES
Alexa, Can You Find Someone to Buy Me?
Report says smart speaker sales are leveling off, particularly in North America. Future growth could lie in healthcare. Full Story: designnews.com