By Integrated Marketing Platform   | May 27, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Relationship Between Funding and Marketing

How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain. Full Story: Entrepreneur

Should Your Marketing Content Be Comprehensive Or Narrow?

There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. Full Story: Forbes

Digital and Traditional Marketing: How They Work Together

For dental practices with limited marketing budgets, deciding on which type of marketing to rely on can be tough. Full Story: Dentistry Today

Digital Marketing Trends 2022

Being aware of the latest digital marketing trends is fundamental to the success of your business’s marketing strategy. Full Story: Startups.co.uk

How to Hire a Twitch Influencer for Your Brand’s Marketing Campaign

If you’re looking to grow and expand your marketing reach, you’re likely thinking about how to utilize several social media platforms and partner with their top creators. Full Story: Backstage

Full Disclosure: Payrate Disparities And The Future Of Influencer Marketing

If you’ve worked with social media influencers before, you know how nuanced their pricing can be. Full Story: Forbes

TikTok Marketing: How to Get Started + Create Engaging Ads

The wildly popular social media platform TikTok sees more than a billion monthly users worldwide, with the average user opening the app eight times a day. Full Story: Backstage

Let’s Settle This: Should You Gate Marketing Content?

Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option. Full Story: Demand Gen Report

SOCIAL MEDIA

15 Ways Using Social Media Polls And Questions Can Benefit Brands

One great way to get people to actively engage with your business is by asking them for their thoughts and opinions. Full Story: Forbes

Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Social media managers, rejoice – today, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule and yes, publish content to TikTok from your platform of choice. Full Story: Social Media Today

The shifting sands of social media marketing

Social media has undoubtedly reshaped how companies market themselves. Full Story: Bdaily

The Secrets Of A Successful Social Media Strategy For Startups

The age of social media has disrupted conventional ways of advertising and transformed the way that businesses reach consumers. Full Story: Forbes

SEARCH ENGINE

How SaaS CMOs Should Think About SEO

Is SEO some horribly complicated process that no ordinary human can possibly understand, like rocket science or tax law? Full Story: Forbes

Best SEO tools 2022: How to increase website traffic

Learn everything you need to know about the basics of search engine optimization, including the top SEO tools for your business. Full Story: TechRepublic

3 content marketing strategies to support SEO success

SEO success relies on high-quality content. Learn how to ensure that your content meets this standard. Full Story: Search Engine Land

How to Optimize Your Anchor Text for SEO (3 Easy Ways)

We all know the importance of ranking in the top search results of Google. Full Story: CustomerThink

MOBILE MARKETING

A Bid to Boost Youth Mental Health via Mobile App?

Similar to TikTok, the Diall App uses scrollable educational videos and activities to help young folks improve their mental health. Full Story: Twin Cities Business

Top Mobile App Development Companies: Best for 2022

In today’s digital age, it would be a sin to restrict your brand’s digital presence to websites alone, irrespective of the kind of business you have. Full Story: Business 2 Community

Cross-Platform Mobile App Development in Nix United

Cross-Platform Mobile App Development in Nix United · Cross-platform development of progressive applications for business. Full Story: Programming Insider

How to Buy Bitcoin With the Strike Mobile App

One of the simplest ways to buy Bitcoin is by using the Strike mobile app. Full Story: How-To Geek

DIGITAL SIGNAGE/ SCREEN MEDIA

How DOOH Tech is Evolving and What This Means for Advertisers

During the pandemic, many advertisers turned to programmatic DOOH (pDOOH) advertising for the first time. Full Story: ExchangeWire

How IoT-friendly hardware is benefiting digital signage

What is the state of digital signage technology, and what’s required to integrate it with the Internet of Things? Full Story: IoT Hub

EMAIL MARKETING

Don’t Be That Person With Email Marketing

Good agents know that it’s essential to connect with their audience, keep them engaged and provide helpful content that resonates. Full Story: RISMedia

Email Marketing: Six Tips for Better Results

It’s one of the many important email strategies Wallace uses, working to engage and retain clients. Full Story: Ratchet+Wrench

E-COMMERCE

How To Incorporate Added Speed, Convenience And Availability In E-Commerce Operations

E-commerce has enabled businesses to reach customers in ways they couldn’t before. It has also made the shopping and purchase experience much simpler for consumers. Full Story: Forbes

5 Ways To Turn E-Commerce Returns Into Second-Chance Sales

Managed improperly, returns can become a plague on any ecommerce retailer, but they do not have to be. Full Story: Forbes

PUBLIC RELATIONS

How Franchise Businesses Can Create A Resounding Impression With Public Relations

In recent years, evolving social and cultural norms as well as increased access to capital, labor and real estate have led to enhanced opportunities for franchise businesses. Full Story: Forbes

Reactive Digital PR: What It Is & How To Use It For Link Building

What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it’s for. Full Story: Search Engine Journal

MARKET RESEARCH

What is market research?

There are many misconceptions about market research and who is or isn’t qualified to undertake it. Full Story: Arts Professional

Doing Your Own Market Research? Avoid These Three Common Mistakes

Maybe you’ve thought of a product that could expand your company’s portfolio and customer base. Full Story: Euromonitor International

WEB DEVELOPMENT

The Low-Code No-Code Approach To Web Development

The Low-Code No-Code Approach To Web Development … on the visual aspects of website development without first learning to code. Full Story: CIO Review

10 Programming Podcasts to Listen to in 2022

Apart from widely-popular true crime and comedy podcasts, various niche topics, such as programming, are also in high demand. Full Story: iTech Post

MARKETING AUTOMATION

Best marketing automation tools (2022)

The way we live our lives has an impact on our work. Full Story: Dataconomy

The Fundamentals Of CRM And Why It’s Important For Your Business?

The purpose of marketing automation is to create unique marketing campaigns. So, you can attract more customers to get your services. Full Story: Programming Insider

ANALYTICS & BUSINESS INTELLIGENCE

Best business intelligence tools 2022

Business intelligence solutions have swiftly become an important data collection, analysis and decision-making tool. Full Story: TechRepublic

4 Steps to Become a Data-Driven Business

Companies are looking to data analytics to help them make better decisions, and those that aren’t are quickly falling behind. Full Story: Entrepreneur

BRANDING AND DESIGN

What Brands Need to Know About Social Commerce

Social commerce needs to be at the top of your list if your brand relies on online sales. Full Story: Entrepreneur

Growing Your Brand Community Is One Thing. Serving It Is Everything

A community strategy should bring people together to fulfill a human need. Full Story: Adweek

VOICE STRATEGIES

Alexa, Can You Find Someone to Buy Me?

Report says smart speaker sales are leveling off, particularly in North America. Future growth could lie in healthcare. Full Story: designnews.com

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