By Integrated Marketing Platform | November 20, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Eternal Marketing Dilemma: In-House versus Outsourced Advertising
In order to determine what’s right for your business, it’s helpful to step back and take a holistic look at evolution in the industry over the past 60+ years. Full Story: MarTech Series
How to Plan Marketing Strategies in Crowded Sectors
Choosing to open a business in a sector that you know to be crowded is incredibly admirable. Full Story: Virtual-Strategy Magazine
Demography Is Destiny: The Marketing Challenges Of Pandemic Demography
These are challenging times for brand. One challenge cannot be controlled. This is the challenge of demography. Full Story: Forbes
Nine Tactics to Nurture Your Digital Marketing Customers
What’s the best you can do to delight your digital marketing customers? Full Story: MarTech Series
Can Better Marketing Make a Better World?
In 2018 in North America, firms spent roughly $2.14 billion on cause marketing campaigns, representing an annual growth rate of 4.4 percent. Full Story: Tuck School
Is Time To Refine or Scale Back Your Marketing Personalization Efforts?
If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: Full Story: CMSWire
How Insensitive Marketing Can Kill Your Brand Image
Inclusive branding has, over the years, seen many fails when it comes to authenticity, with many attempts to promote inclusion scoring as reckless and ill informed. Full Story: Forbes
16 Facts You Need to Know About Video Marketing Strategies By Small Businesses in 2020
Most people are visual learners. They respond to pictures much better than text. The video takes it a notch higher and allows people to engage with content. Full Story: TechBullion
SOCIAL MEDIA
11 Less Common Yet Effective Social Media Marketing Strategies
Social media is, without a doubt, one of the most effective outreach channels for businesses. Full Story: Forbes
How to Use Social Media Monitoring
Social media networks have become the ultimate space for online connections nowadays. Full Story: HamletHub
How to nail strategic alignment across social media
Social media goal: align your social media content strategy, your tactics, and everyday brand conversation with your business goals. Full Story: SmartCompany.com.au
Social-media innovation is dead
Twitter just rolled out its version of temporary stories, joining Instagram, Facebook, LinkedIn and everyone else. Full Story: Business Insider
SEARCH ENGINE
How to Strengthen Your SEO Strategy to Improve Visibility and Sales
Making sales is the ultimate goal of every business. In fact, selling a product or service is the very reason people set up businesses. Full Story: CoFounder Magazine
Ecommerce SEO is the process of enabling your online store ranked obviously in the search results of a major search engines (SERP). Full Story: Tech News Vision
3 Ways to Use Chrome DevTools for SEO Troubleshooting
With Chrome DevTools, you can spot-check underlying SEO issues – from crawlability to performance. Explore three powerful ways to use it. Full Story: Search Engine Journal
How Important Is an H1 Tag for SEO?
Find out how important an H1 tag is for SEO today. Here’s what headers on pages mean and how they are viewed by search engines. Full Story: Search Engine Journal
MOBILE MARKETING
Working With Mobile Marketing And SEO
These days, the internet constantly evolves. It is not shocking to find that a significant percentage of overall searches are now made on smartphones or other mobile devices. Full Story: Promotion World
Guardsquare: 95 Percent of Enterprises Can Improve Mobile App Security
According to research recently released by Guardsquare, 95 percent of employees feel that their company can improve its mobile app security. Full Story: Solutions Review
Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. Full Story: MarTech Series
New mobile app that blocks scam messages and calls launched
Known as ScamShield, the app checks incoming SMS messages and calls against a list of known scam numbers and filters them if there is a match. Full Story: The Straits Times
DIGITAL SIGNAGE/ SCREEN MEDIA
One Digital Signage and Nexus partner to create COVID solutions in the workplace
Infection prevention and control in the workplace is more predominant than ever before. Full Story: Retail Times
Cutting-Edge Digital Touch Signage Ups the Engagement Experience
Signage is an important element in any commercial space, but too often it’s either not aesthetically pleasing or not engaging—or both. Full Story: Interiors + Sources
EMAIL MARKETING
Business email compromise startup Abnormal Security raises $50M
Business email compromise cybersecurity startup Abnormal Security Corp. revealed today that it has raised $50 million in new funding to double the size of its machine-learning and data science teams. Full Story: SiliconANGLE News
Analyzing Unsubscribes Can Save an Email Marketing Program
Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. Full Story: Practical Ecommerce
E-COMMERCE
Shopify wants consumers to gift ecommerce sites this holiday season
The ecommerce platform provider this week launched Gift A Business to encourage consumers to buy ecommerce sites for friends or family. Full Story: Digital Commerce 360
Retail vs Ecommerce: Can Traditional Retailers Compete in 2021?
Is ecommerce overtaking traditional brick-and-mortar retail? Yes. It is. What? You want more? Full Story: Business 2 Community
PUBLIC RELATIONS
How To Humanize The Public Relations Experience
Getting to know someone on a personal level allows the opportunity to dig a little deeper and really get to know who you’re working with, humanizing the interaction. Full Story: Forbes
10 embarrassing PR fails that show how NOT to pitch
You can learn a lot from other people’s mistakes. Full Story: TNW
MARKET RESEARCH
NaaS Market Research Report by Forecast to 2023
Naas Market (Naas) is a business model that provides virtual networking service and is utilized to integrate cloud networking framework and cloud computing services. Full Story: DC Velocity
Research: 40% of employees will work from home by 2025
TCS surveyed nearly 300 senior executives across sectors in Asia, Europe and North America, two-thirds of whom came from businesses with $5 billion plus in revenues. Full Story: Consultancy.eu
WEB DEVELOPMENT
Top 3 tips for enabling website scanning for in-store and online
For fashion retailers, the emphasis has shifted from dwell to sell. Full Story: Retail Gazette
Sounds ironic, I know, but your website isn’t about you. Your website is about your potential customer or client. Full Story: SWAAY
MARKETING AUTOMATION
How Artificial Intelligence Is Transforming The World
Whether we realise, or accept it, artificial intelligence (AI) has already become an integral part of our everyday lives. It is everywhere, our workplace, homes, cars, phones, and computers. Full Story: HostReview.com
For the lay user who does not know much about coding, the most visible change about the internet has been the way websites look. Full Story: Qrius
ANALYTICS & BUSINESS INTELLIGENCE
Into the world of Business intelligence
With multiple roles to choose from, variety of technologies to work on and excellent compensation prospects, a career in BI promises endless potential and growth. Full Story: The Hindu
Business Intelligence Can Help You Drive Smarter Retail Operations
Business intelligence (BI) is increasingly adopted by more savvy retailers in the highly competitive environment. Full Story: QSRweb.com
BRANDING AND DESIGN
How To Remake The Web As A Platform For Branding
Advertising plays a vital role on the web. Ads fund publishers in creating great content for all consumers to freely access. Full Story: AdExchanger
In the previous discussions we talked about leveraging brand equity, or simply enhancing the value of your brand. Today we want to discuss generic reasons for brand failure. Full Story: The Herald
VOICE STRATEGIES
Google Assistant coming to Samsung TVs in 12 countries by year end
Google Assistant is now available on Samsung’s 2020 TVs in the UK, France, Germany, and Italy, and will be available in 12 countries by the end of the year, Samsung has announced. Full Story: The Verge
Amazon’s Alexa-powered smart glasses are now more widely available
Last year, Amazon announced Echo Frames, which are almost exactly what they sound like — a prescription-ready eyeglasses frame that looks pretty standard but has built-in microphones for you to summon Alexa. Full Story: Engadget