By Integrated Marketing Platform | November 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five ‘Customer Marketing’ Tactics to Boost Retention and Reduce Churn
B2B marketing is about generating leads, fueling pipeline, and growing revenue. Full Story: MarketingProfs.com
Planning For 2021? Here’s Why Marketing Matters More Than Ever
What a year it has been! In a year full of changes — from new privacy policies, the accelerated digitalization of brands, altered consumer behavior due to the pandemic — marketers have been asked to do more and with less. Full Story: Forbes
7 Marketing Disasters That Turned Out to Be Precious Lessons
SEO and marketing pros have their own professional horror stories to tell. Here are a few, and the lessons they learned from the experience. Full Story: Search Engine Journal
Digital resilience: 3 essential attributes marketing teams need to succeed
Now that marketing teams have navigated seven months of a giant, involuntary, global experiment, the lessons we’re learning are becoming clearer. Full Story: ClickZ
Why most people don’t understand influencer marketing
One of the most important discussions marketers are still having to have is around the capabilities of influence marketing. Full Story: The Drum
3 Examples of Inbound Marketing that Gets Customers
If you are a company looking to succeed in 2020 and beyond, you need to embrace online marketing. Full Story: News Anyway
Strategies to Survive a Marketing Upheaval
Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Full Story: Business 2 Community
WAYS TO RESHAPE EMAIL MARKETING LEVERAGING MACHINE LEARNING
Although the world of digital marketing has seen the surge of several marketing channels, email marketing remains a powerful marketing tool for small and mid-size businesses for its cost-effective methodology and direct approach. Full Story: Analytics Insight
SOCIAL MEDIA
Top social media trends to drive your 2021 marketing strategy
How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. Full Story: Marketing Tech
Evolution of social media content: Unfolding changes
Brands today heavily bank on digital channels for business expansion. Full Story: ETBrandEquity.com
Should You Hire Social Media Influencers to Promote Your Work?
As appealing as “being your own boss” may sound, in reality, working for yourself means you’re the only one responsible for facing one challenge after another—especially when you’re first starting out. Full Story: Lifehacker
Social media can negatively affect body image because users are typically exposed to thin, fit, and “idealized” body types and will often compare themselves to peers and celebrities. Full Story: INSIDER
SEARCH ENGINE
SEO: What Google’s New Passage Indexing Means for Ecommerce
In its never-ending quest to improve search results, Google is extending natural language processing to “passage indexing,” ranking individual sentences or phrases within a page. Full Story: Practical Ecommerce
How to Make Search Engine Optimization Work For You
It could be a restaurant, a florist or someone to paint my house. When I am looking to buy a new product or service, my first step is to Google it. Full Story: Modern Tire Dealer
What It Means to Own Your Organic Search Presence
Having an organic digital presence is essential to business success. Read on to learn how to measure, grow, and maintain it in search. Full Story: Search Engine Journal
MOBILE MARKETING
The pandemic sparking real change for the mobile workforce
When COVID-19 was declared a pandemic by the World Health Organization, over 16 million people were forced to adopt a remote work lifestyle in a matter of weeks. Full Story: TechRadar
Enterprise Mobile Application Development Strategy – Charter Global
We develop enterprise mobile apps securely integrated and synchronized with existing corporate databases, applications, and systems. Full Story: DC Velocity
Choose the Perfect Paint Color from Your Mobile Apps
It’s been a distracting week to say the least. Full Story: EE Times
Is It Time for Banking to Adapt to the Mobile-First Generation?
The number of services now available on a mobile phone has exploded in recent years. Full Story: Qrius
DIGITAL SIGNAGE/ SCREEN MEDIA
Screenfeed offers positive news for digital signage
Screenfeed has introduced its “Good News” content package for digital signage. Full Story: Digital Signage Today
7 tips to develop awesome digital signage
Digital signage is an evolving medium and it is an interesting mix of the traditional and the new age. Full Story: Digital Signage Today
EMAIL MARKETING
How Video & Animation Can Boost the Effectiveness of Your Email Marketing
Combining email marketing and animated storytelling, you can skyrocket open rates and multiply conversions. Here we consider how. Full Story: Business 2 Community
Email Still Sells for Digital Marketers
Partly as a result of the continuing pandemic’s hit on retail sales, email is proving to be a vital marketing tool — with social media a close second. Full Story: E-Commerce Times
E-COMMERCE
Personalizing — Not Just Digitizing — The B2B eCommerce Experience
As the B2B commerce landscape innovates, it is continually after that “Amazon-like” experience forged in the consumer commerce world. Full Story: pymnts.com
4 Trends that Will Shape the Next Few Years of E-Commerce
As technology continues to make eCommerce more accessible and popular than ever, one unintended consequence remains: people are missing the human connection and quality service that physical retail provides. Full Story: Inc.com
PUBLIC RELATIONS
How to change your approach to digital PR for better results in the ‘new normal’
The global pandemic is something that’s hit businesses in many ways. Full Story: The Drum
Five Ways Public Relations Can Help Grow Your CBD Business
Public relations can help you manage the confusing and challenging process of growing a thriving CBD business in a new industry where regulations and public sentiment are just starting to catch up. Full Story: GlobeNewswire
MARKET RESEARCH
It is surprising that in rural areas, the millennial segment is the most vocal in terms of promoting brands to other acquaintances, even having a significant evolution from August (69%) to September (78%). Full Story: Business Review
10 of the Best Tools for Market Research
That seems obvious, but market research is often neglected by those who have a vision and want to go with their instincts instead of collecting data. Full Story: MarketingProfs.com
WEB DEVELOPMENT
The Role of Artificial Intelligence in Web Development Process
By using AI, the websites improve user experience with chatbots, web design, marketing strategy, etc. Full Story: Analytics Insight
How to build a website with GoDaddy
Like many of the best website builders, GoDaddy offers a streamlined experience when it comes to building a basic website. Full Story: Tom’s Guide
MARKETING AUTOMATION
From Implementation to Transformation: Achieving Marketing Automation Success
Sales and marketing teams may understand the importance of automation when it comes to generating and qualifying leads, but actually achieving automation is much more difficult. Full Story: MSDynamicsWorld.com
3 Top Artificial Intelligence Stocks to Buy Right Now
hose catalysts could help the AI market expand at a compound annual growth rate of 42.2% between 2020 and 2027, according to Grand View Research. Full Story: Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Three Ways Data Science Can Help Solve Problems In Your Business
To the outsider, data science can appear to be modern-day alchemy. Full Story: Forbes
Customer Engagement Leader Mapp Cloud Introduces New Features
Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. Full Story: Martechcube
BRANDING AND DESIGN
Branding Is The New Advertising: Three Ways To Make Your Brand Stronger
Since then, the advertising world has lost its allure and has gone from aspirational chick to daily basics with attribution rivalry. Full Story: Forbes
How COVID-19 Has Changed Branding for Small Businesses and Entrepreneurs
Perhaps no businesses have felt the sting of the pandemic more than small ones. Full Story: Business 2 Community
VOICE STRATEGIES
Voice technology ‘no longer an option’ for businesses as COVID-19 propels market forward
The report states that COVID-19 has prompted the ‘technology moment’ for voice. Full Story: ChannelLife Australia
‘Voice of the Customer’: How to know what your clients really think
As businesses race to define customer needs in ever greater detail while aligning their own market offerings to better cater to them, the importance of gathering intelligence from customers grows significantly. Full Story: TechCentral