By Integrated Marketing Platform | October 14, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Full Story: MarTech
Influencer marketing: Differentiating where product cannot
For the most part, there is minimal product differentiation between wagering operators, with minor differences in user experience. Full Story: iGaming Business
Sustainable Marketing Practices to Dig Out of Market Downturn
The marketing playbook doesn’t have to be abandoned in an economic downturn. Here are some ways to strengthen it. Full Story: CMSWire
What marketing tool or strategy was (totally) worth the hype? Pulse
When it comes to marketing, it seems that the real estate world is divided into two camps: old school tactics and the latest bells and whistles. Full Story: Inman
Are You Marketing or Manipulating? Let’s Find Out.
Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur
How customer complaints can benefit your marketing strategy
No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. Full Story: Maddyness
QR (quick response) codes have been around for nearly 30 years. Full Story: Forbes
How digital marketing is directly contributing to climate change
The earth has a finite amount of space and resources. Basing our companies, marketing models and entire economies on the need for continuous, neverending growth might not be the best idea. Full Story: The Drum
SOCIAL MEDIA
Pinterest takes up social media negatives like doomscrolling in campaign
Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive
6 Social Media Norms That Businesses Should Follow
Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld
Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal
How to Choose the Best Colors for Your Social Media Graphics
Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today
SEARCH ENGINE
16 Best Readability Checkers To Improve SEO Content
Content that’s easy to read is an important but often overlooked part of SEO. Here’s a look at some tools you can use to improve your readability. Full Story: Search Engine Journal
The Impact Of Mega Menu Navigation On Websites And SEO
Large-scale websites often have menus with dozens of links to other pages. These are called mega menus. Full Story: Forbes
6 Useful Tips To Ensure Success In Search Engine Marketing
Search engine marketing is one of the most effective digital marketing strategies to grow your business. Full Story: Forbes
SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders
As a potential recession looms in the next year, you’re probably nervous about marketing budget cuts. Full Story: Search Engine Journal
MOBILE MARKETING
Facebook Is Shutting Down Its Gaming Mobile App In October
Facebook is shutting down its dedicated Gaming app for Android and iOS. The app will stop working on 28 October 2022. Full Story: Android Headlines
How to Develop a Seamless CX for the Omnichannel Shopper
Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Full Story: Total Retail
Supply chain issues lead to mobile app vulnerabilities
A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews
Redefining retail: payments shape the future of commerce
On top of that, we have also entered the age of the mobile shopper. Full Story: The Paypers
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital billboards: The new star of the OOH town
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities. Full Story: Exchange4media
What is Digital Signage and How It Helps to Communicate
As the popularity of dynamic digital information rises, businesses of all sizes are implementing interactive and massive digital signs. Full Story: Critical Hit
EMAIL MARKETING
Email Marketing Is Still the Best Way to Build a Loyal Customer Base
This service makes automated email marketing campaigns easy and effective. Full Story: Entrepreneur
11 Best Email Marketing Platforms and Tools for Creators and Startups(2022)
Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Full Story: Causeartist
E-COMMERCE
Understanding Ecommerce Fulfillment Needs and Top 5 Services
If you have an ecommerce business or a bricks and mortar business that also sells items online, you know that one of the biggest challenges (after making the sale) is getting the item your customer purchased delivered to them quickly and smoothly. Full Story: Nav
5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey
In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Full Story: CMSWire
PUBLIC RELATIONS
Best PR Agencies and Firms for 2022 — Top 10 Reviewed
As an industry estimated to exceed $129 billion by 2025, businesses of all sizes are turning to the best PR agencies for specialized help managing their public image. Full Story: Business 2 Community
Keyboard shortcuts for PR pros
There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? Full Story: PR Daily
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Why the answer to rising customer expectations lies in the email inbox
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience. Full Story: Econsultancy
Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands
Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost
MARKETING AUTOMATION
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
BRANDING AND DESIGN
How Graphic Design Can Transform Your Business
Whether you’re a well-established brand or new on the scene, graphic design should be part of your initial strategy. Full Story: About Manchester
A brand strategy and redesign grounded in nature, paying homage to healthy ingredients and people behind the food. Full Story: Fast Company
VOICE STRATEGIES
Is It My Turn Yet? Teaching a Voice Assistant When to Speak
Predicting initiation points based on voice intonation instead of silence detection could lead to the next generation of voice assistant technology. Full Story: Stanford HAI