By Integrated Marketing Platform | October 17, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Are influencer marketing agencies eating into the creative agency pie?
Earlier this year, we reported that the number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021. Full Story: Marketing Interactive
5 Steps for Creating a Content Marketing Strategy That Drives Business Results
Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur
How extended reality tactics can benefit your marketing strategy
Many marketers are feeling a bit burned by metaverse promises. Full Story: VentureBeat
Top 5 trends for the future of marketing
Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget
10 Music Marketing Commandments To Consider For 2023
It’s strange to admit that most of the music marketing industry seems to gravitate toward a handful of strategic vectors. Full Story: Forbes
It’s Time to Recession-Proof Your Marketing Strategy
There’s an old adage that says, “you have to spend money to make money,” and this is certainly true during a recession. Full Story: MarTech Series
How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. Full Story: Forbes
Marketing 101: Get The Right People In The Room
We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?” Full Story: Forbes
SOCIAL MEDIA
Social media makes progress in brand, consumer safety
Per Mediabrands, concern continues to increase over the impact of misinformation on society. Full Story: Marketing Dive
How To Positively Handle Negative Social Media Comments
Negative comments on social media are nothing new. Full Story: Forbes
How to Optimize Facebook Ads for Quality Website Traffic
Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner
A Look at the Most In-Demand Skills for Social Media Managers
What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today
SEARCH ENGINE
Basics Of JavaScript SEO For Ecommerce: What You Need To Know
Leverage JavaScript in the most effective way possible while upholding your site’s ranking in the SERPs. Full Story: Search Engine Journal
A Comprehensive Guide to Local SEO for Businesses
According to a consumer review survey published on Bright Local, 99 percent of consumers have looked up local businesses online in the last year. Full Story: TechnologyHQ
For Gen Z, TikTok Is the New Search Engine
TikTok is known for its viral dance videos and pop music. But for Generation Z, the video app is increasingly a search engine, too. Full Story: The New York Times
Eight Low-Cost Ways to Ramp Up Your Business’s SEO Efforts
Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Full Story: Newsweek
MOBILE MARKETING
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Innovative Digital Signage Content Ideas to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator
10 Innovative Use Cases for Digital Signage Content to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions
EMAIL MARKETING
Four reasons why email marketing is worth investing in now more than ever
What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Full Story: Clickz
How To Attract Customers by Email
Here are the top five tips to help you make the most of your email marketing initiatives, bring in more customers, and retain existing clients. Full Story: Startup Info
E-COMMERCE
Utility marketplaces are taking bold moves to build awareness
To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive
Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter
Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive
PUBLIC RELATIONS
Integrated Marketing Needs PR. And Now!
The following year, 90% of marketers and PR experts told Annenberg they thought the two disciplines were integrating and eventually would become intertwined. Full Story: PRNEWS
‘If used correctly, PR can add human touch to any field’
Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz
MARKET RESEARCH
5 Reasons Why Market Research is Important for Your Business
The answer is simple, too – through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay
WEB DEVELOPMENT
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
Best web development bootcamps of 2022
Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet
MARKETING AUTOMATION
The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur
The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
BRANDING AND DESIGN
What is mixed branding? Your guide to the mixed branding strategy
What is mixed branding, and could it be a valuable way to grow your brand? Full Story: Fabrik Brands
How To Use Podcasts To Elevate Your Brand And Connect With Audiences
To discover your brand’s story, you need to ask yourself what your business is about, why it connects with people, and define your more meaningful message. Full Story: Forbes