By Integrated Marketing Platform | October 22, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Customer Champions Need to Be a Part of Your Marketing Strategy
Building trust and credibility is essential when engaging with prospects. Full Story: Entrepreneur
4 Analytics Categories To Track To Improve Your Marketing Strategy
The use of data and analytics is growing at a rapid pace. Full Story: Forbes
Five Steps For Implementing An Account-Based Marketing Program
Sellers have always looked after their best customers. It stands to reason, right? Customers who spend the most need to be looked after or they may go elsewhere. Full Story: Forbes
Making Your 2021 Marketing Plan? These Data Points Can Help
When I received the reminder that this month’s article was due I thought, “Nooooooooo … I’m too busy planning for 2021!” Full Story: CMSWire
Marketing Isn’t (Just) About Marketing Any More
In the old days, the role of marketing within an organization was more straightforward. Its confines were clearer too, especially against a backdrop of B2B sales. Full Story: Business 2 Community
Smart Retail Marketing Tips for the Upcoming Holiday Season
The main test of retail marketing lies with how smart the marketing strategy is and the judgment is all open with the holiday season just around the corner. Full Story: Martechcube
The MarTech Stack Evaluation Guide for Marketing
There’s no such thing as the “perfect” marketing technology stack. Full Story: Business 2 Community
Marketing Strategy Framework: 5 Factors to Consider Before Building your Marketing Plan
Marketing today is more complex than ever with multiple business objectives, a multitude of channels available, and consumer attitudes and preferences frequently changing. Full Story: Business 2 Community
SOCIAL MEDIA
Explore New Paths For Social Media Marketing
I have to admit that in the past months, the online social environment has been a bit confusing. Full Story: Forbes
Twitter Updates Tweet Creation Process in Ads Manager
As you can see here, when you go to create a new Tweet for your ad within Ads Manager, you’ll be shown this new pop-up alerting you to the changes. Full Story: Social Media Today
Here’s Why Facebook and Other Social Media Stocks Are Soaring Today
The stock market was modestly higher on Wednesday morning as investors awaited the outcome of stimulus negotiations, but social media giant Facebook (NASDAQ:FB) was a big outperformer. Full Story: Motley Fool
Why Social Media Is So Good at Polarizing Us
Americans are more polarized than ever—at least by some measures. Full Story: Wall Street Journal
SEARCH ENGINE
Customers Want Fast Results? The Hybrid Approach for SEO Agencies
Seven months into the pandemic and uncertainty is still on everybody’s lips, minds, and marketing budgets. Full Story: Search Engine Journal
The Most Effective Link-Building Tactics According to SEO Pros
The report was based on data from a survey conducted in 2020 among hundreds of SEO professionals from around the world. Full Story: MarketingProfs.com
It’s sad to see how many businesses neglect their blog even to this day. Full Story: Digital Market News
Google Can Subscribe to Push Notifications
Google announced news of how Chrome 86 blocks abusive push notifications. Google identifies them by subscribing to some push notifications. Full Story: Search Engine Journal
MOBILE MARKETING
Why React Native Is Considered As The Most Effective Platform For Mobile App Development
When developing a mobile app the most important question that troubles developers is how can they make it function on other platforms. Full Story: Customer Think
Consumer Sues Google for Antitrust Violations in Mobile App Market
On the heels of the Department of Justice’s antitrust suit against Google in the internet-search and related markets, Google was sued on Tuesday in the Northern District of California for antitrust violations in the market for apps on Android mobile phones. Full Story: Law Street Media
How mobile app ‘Design Home’ is selling furniture through a video game
Shopping for home decor just got an upgrade with a mobile video game that lets players buy furniture and decor within its e-commerce store. Full Story: Fox Business
Top 4 Mobile App Benefits for Logistics Management [for 2021]
Logistics companies play a major role in our day to day lives and country’s growth. Full Story: WhaTech
DIGITAL SIGNAGE/ SCREEN MEDIA
Best digital signage software in 2020
Just like a traditional sign displayed in your office or retail space, digital signage enables you to advertise your services or present information, like opening hours or special offers. Full Story: TechRadar
SkinStation upgrades with CAYIN digital signage
SkinStation, a skin clinic based in the Philippines, has integrated CAYIN Technology Co. LTD’s digital signage to boost brand awareness and draw in more customers. Full Story: Digital Signage Today
EMAIL MARKETING
5 Email Marketing Trends On The Rise During COVID-19
There are several email marketing trends on the rise during COVID-19. Full Story: TechBullion
How To Write a Successful Email Campaign to Promote Your Product
Writing an email campaign is one of the best ways to promote your products. However, over 269 billion emails are sent each day, so your email campaign will have to be unique to stand out. Full Story: Chiang Rai Times
E-COMMERCE
Full Guide to Facebook eCommerce
Shhh, we’ll let you in on a secret: mastering Facebook eCommerce can make or break your overall marketing strategy. Full Story: Business 2 Community
44% Of Global eCommerce Is Owned By 4 Chinese Companies
58% of global e-commerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales. Full Story: Forbes
PUBLIC RELATIONS
People’s Association concludes PR and social pitch with 17 interested agencies
People’s Association has appointed Ninemer Communications for PR and social media duties for PAssion WaVe (PAWV), a community space under the PA that offers waterfront lifestyle programmes. Full Story: Marketing Interactive
A new report titled, “Global Public Relations (PR) Tools Market” has been added into its vast repository by Garner Insights. Full Story: re:Jerusalem
MARKET RESEARCH
Market research budgets continue to fall in Q3
The report, which is based on a survey of 300 UK-based businesses, found that 42.2% of respondents had a fall in their market research budgets in the three months to 30 September compared with the previous three months. Full Story: Research Live
Re-inventing Media Measurement Through Smart Market Research
Ad effectiveness measurement was once an expensive luxury afforded only to megabrands such as P&G and Coca-Cola. Full Story: Destination CRM
WEB DEVELOPMENT
Responsive Web Design & WordPress Web Development is the Core
Before getting into the crux of the matter, one must be aware of certain terms like B2B & B2C design, HTML, CSS3 design, Javascript, .NET, Ruby, PHP, MySQL, etc. Full Story: US Times Now
4 things to consider during e-commerce web development
While the current state of retail is suffering due to COVID-19, online businesses are thriving. Full Story: WV News
MARKETING AUTOMATION
5 leading providers of enterprise marketing automation solutions
We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Full Story: ClickZ
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Full Story: Inman
ANALYTICS & BUSINESS INTELLIGENCE
How telcos can drive digital transformation with advanced data analytics
How to address digital transformation challenges to win and retain customers in a crowded marketplace. Full Story: ITProPortal
Martech Dialogues: Adapting to marketing technology to provide enhanced CX
ETBrandEquity.com partnered up with WebEngage, a customer data platform and marketing automation suite to host a panel discussion titled ‘Martech Dialogues’ to discuss on how companies are best adapting to marketing technology and analytics to provide users with an enhanced experience. Full Story: ETBrandEquity.com
BRANDING AND DESIGN
Why Marketers Should Care About Branding
The world has changed drastically from just twelve months ago, and the way consumers shop continues to be a hot topic for both brands and manufacturers. Full Story: Forbes
SMEs & Branding: Getting Your Basics Right
While big brands are constantly innovating, new entrants with immense potential are emerging every day! Full Story: BW Businessworld
VOICE STRATEGIES
Best smart plugs of 2020: Solutions for Google Assistant, Amazon Alexa or Siri
Bringing devices online is easier than ever, and these smart plugs connect everyday items with any voice assistant. Full Story: CNET
You Can Now Listen to Podcasts on Spotify Using Google Assistant
If you regularly listen to podcasts on Spotify, you can now do so by issuing voice commands to Google Assistant. Full Story: MakeUseOf