By Integrated Marketing Platform | October 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
9 Effective Strategies For Marketing Your Small Business
All businesses require a solid marketing plan that helps you gain an edge over your competitors so you can stand out in your industry. Full Story: Inc42 Media
How to unlock B2B marketing ROI through connected experiences
Personalising individual experiences may no longer be considered an ‘extra’ offering in B2B marketing. Full Story: Campaign Asia-Pacific
Here’s why conversational marketing is key to accelerating revenue
If consumers are no longer buying things the way they used to, you can safely assume that the way businesses have been taught to sell things is not half as effective as it was years ago. Full Story: Bizcommunity.com
Your performance marketing KPIs are obsolete
It’s a tale as old as time for marketers: “how do I know the ROI of my ad investment?” Full Story: TNW
If you build it (and your online presence) they will come: How to get digital marketing right
Digital marketing for small businesses has never been more important. Full Story: SmartCompany.com.au
5 Ways to Make Your Content Marketing Strategy Work for Your Small Business
Content marketing is widely successful for generating new leads and attracting new customers to your business. Full Story: Small Business Trends
A Visual Guide to Influencer Marketing Strategies
Are you considering launching an influencer marketing strategy for your business? Want to know how to get started with your first social media campaign? Full Story: Social Media Today
5 Tips For Optimizing The Marketing Efforts Of Your Fitness Business
Marketing your gym is a crucial part of running a fitness business. Full Story: Club Industry
SOCIAL MEDIA
Expert Tips and Tricks for Social Media Marketing
Social media advertising has become the holy grail of marketing strategies. Full Story: Flux Magazine
10 Social Media Marketing Tips For Beginners
Social media marketing is about building awareness about your brand, especially your services and your products through different social media platforms. Full Story: Digital Market News
Paid Social Marketing: Pro Tips for Small Businesses
There are two kinds of social marketing: organic and paid. Full Story: Entrepreneur
A Beginners Guide to a Successful Facebook Advertising Campaign
Are you just getting started with a Facebook Ad campaign for your business? Need some help with the basics like image dimensions and text rules? Full Story: Social Media Today
SEARCH ENGINE
SEO Best Practices When Using GIFs
What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content. Full Story: Search Engine Journal
Choosing the Right SEO Agency for Enterprise SEO
Looking to partner with an SEO agency to manage your enterprise website? Here are things to consider if you want to choose the right agency. Full Story: Search Engine Journal
What Makes Search Engine Optimization Essential?
With the world adapting to various new technologies & innovations, internet is one such innovation that has proved to be the greatest boon to the mankind. Full Story: Yahoo India News
Convert SEO From a Cost Center Into a Measurable Revenue Generator
Are you tired of constantly defending your SEO budget to the C-suite? Full Story: Search Engine Journal
MOBILE MARKETING
The Role Of Continuous Integration In Building High-Quality Mobile apps
Today’s smart and savvy customers have a major dependency on high performing mobile applications for the normal functioning of their daily life activities. Also, a delay in the delivery of services is almost a deal break. Full Story: Android Headlines
How to Set Up Facebook Messenger Rooms From Any Device
COVID-19 has made face-to-face and in-person meetings obsolete as people try to avoid big or small gatherings to prevent the spread of the deadly disease. Full Story: Science Times
Communication is an essential component of any business. As the landscape that we live in continues to evolve, the standard communication stack is growing. Full Story: UC Today
Multiple Mobile Browsers Suffer Address Bar Spoofing Vulnerabilities
Mobile users are exposed to a serious security problem due to vulnerable browsers on their devices. Full Story: Cyber Security News
DIGITAL SIGNAGE/ SCREEN MEDIA
QMS to unlock DOOH’s creative opportunities at Mumbrella360: Reconnected
As a high impact, premium digital OOH business, QMS prides itself on its partnerships. Full Story: MuMbrella
Touchless interactivity is the future for retail
Years ago, when touch screen interactivity approached mainstream adoption in retail, customers were adapting to a new workflow. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago. Full Story: Business 2 Community
Email Marketing Is Still Key for Boosting Conversion – Here’s Where to Focus Your Brand Strategy
Brand marketing is getting more high-tech and experimental, but some of the most reliable tools are also the most simple. Full Story: Yahoo Lifestyle
E-COMMERCE
How Technology is Revolutionizing Beauty Ecommerce
Emerging technologies like augmented reality and artificial intelligence are keeping beauty in business. Full Story: Entrepreneur
6 Proven Tips To Improve Ecommerce Conversions
The average conversion rate of an ecommerce site is between 2-3%. It is hard to generate conversions because there are so many options available before the customers. Full Story: Business 2 Community
PUBLIC RELATIONS
Digital PR – The Strategic Approach to Link Building
Link building can sometimes be a painstaking and thankless task. Full Story: Coast Digital
The Ultimate Debate: PR Versus Advertising
We hear the terms “public relations” and “advertising” tossed around like they’re the same thing. Full Story: Forbes
MARKET RESEARCH
One of the biggest accumulations of Market Research Reports from Renowned Publishers world-wide with
Market Research Bazaar (MRB)- a part of VRRB Reports LLP is an overall Market Research and consulting organization. Full Story: DC Velocity
Microsoft did some research. Now it’s angry about what it found
There are times when corporations lose their temper. Well, they’re people too. In Microsoft’s case, it’s people and politics that are driving the company crazy. Full Story: ZDNet
WEB DEVELOPMENT
Hosting a website is like walking a tightrope, as there are lots of variables involved. Full Story: Techradar
Meet a Fintech StartUp That Also Makes Free-to-Use Business Website for SMEs
Mswipe is adding more advanced financial technology features to support brick and mortar businesses in the e-commerce ecosystem. Full Story: MarTech Series
MARKETING AUTOMATION
How Content and Marketing Automation Can Maximize Your Digital Marketing Efforts
Curating content for each step of the buyer’s journey can guide your customers in making purchase decisions more quickly, and with marketing … Full Story: Social Media Today
How artificial intelligence and machine learning power content-first newsrooms
Digital is no longer just a nice addition to a newspaper’s success, but an imperative. Full Story: Digiday
ANALYTICS & BUSINESS INTELLIGENCE
How to make Analytics the cornerstone of your marketing
Never have analytics mattered more. Marketers know that, but more than three-quarters of them admit their analytics skills are lacking. Full Story: Exchange4Media
Procurement Data Integration: A crucial step in digital transformation
According to the International Data Corporation, 10% of digital data is structured, leaving 90% unused, unstructured and hidden. Full Story: Spend Matters
BRANDING AND DESIGN
The 3-D freedom formula for personal branding
Gives yourself the foundation for marketing that generates the type of results you desire. Full Story: Inman
How to Foster a Community Around Your Brand
When you’re a growing company, building a community around your brand is a great way to drum up business. Full Story: Inc.com
VOICE STRATEGIES
It has been another slow year for Amazon’s Alexa skills
The rate of new skills being created for Amazon’s Alexa voice assistant is on a downward trajectory, and the slump has accelerated through 2020. Full Story: Gearbrain
Apple HomePod mini vs Apple HomePod: Was ist neu am Siri…
One of the best-selling smart speakers in the world, the Apple HomePod has been an alternative to the Amazon Echo and Google Nest speakers for those who love the Apple ecosystem since it was released in 2018. Full Story: AlKhaleej Today