By Integrated Marketing Platform | October 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Ready for Anything: How to infuse agility into your marketing strategy
Operating with agility can help you succeed today, stay ready for anything, and save both time and money. Full Story: MarTech Today
How Brands Can Utilise UGC in their Marketing Strategy Post-COVID
A prevalent strategy during COVID-19 has been leveraging user-generated content as a way of humanising brand communications. Full Story: Talking Influence
9 Ways To Decide If Marketing On TikTok Is Worth The Investment
Content created for the online video-sharing platform TikTok is seemingly everywhere these days. With an estimated 800 million active global users, it’s easy to see why TikTok is making huge waves in social media lately. Full Story: Forbes
How Customer Data Drives Marketing And Sales Performance
We’ve been talking about data for better, smarter sales and marketing for years now. Full Story: Forbes
How to Write an Executive Summary for a Marketing Plan
An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Full Story: Business.com
It’s time for Plan C: Adjusting your marketing budgets in crisis times
The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. Full Story: MarTech Today
The Importance Of A Data Warehouse In Marketing
With the vast number of brand choices presented to consumers today, customer loyalty can be elusive. Full Story: Forbes
How to Be Successful in Affiliate Marketing: 5 Simple Steps to Follow
So, you want to tap into the billion-dollar affiliate marketing industry? You’re one step closer to earning that passive income of your dream. Full Story: BOSS Magazine
SOCIAL MEDIA
The Social Media Platforms That Grabbed More Dollars In Q3
This week, Snap Inc. and Pinterest announced record third quarter revenues, up 52% and 58% respectively. Full Story: Forbes
Why social media marketing guarantees business success
These are just three of the statistics that show what an impact social media is having on the world and what a significant communications vehicle it is. Full Story: The Media Online
How To Use Social Media To Boost Your Business
t’s no secret that as a society, we are more than a little addicted to using social media. In fact, according to a recent study, the average person spends 2 hours and 22 minutes a day on social media. Full Story: The Future of Things
Why social media is key to collecting customer feedback
Social media offers companies a way to hear opinions about their products, as well to interact with customers to improve CX. Full Story: TechTarget
SEARCH ENGINE
Making technical-SEO accessible to everyone
Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl’s new guide has got you covered. Full Story: ClickZ
Apple’s reportedly building a search engine to rival Google
It’s easy to forget that the massive technology giants of the world actually just want to thrash one another. Full Story: Stuff Magazines
Why Does It Make Sense For Apple To Build Their Very Own Search Engine?
Google’s sheer dominance over the search industry has remained unchallenged since its inception. Full Story: Dazeinfo
5 Benefits of a Standardized Global URL Structure
Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile accounting – Is it the future
How accountants can utilize their time with cloud technology. Full Story: ITProPortal
OTT and mobile marketing: How can we measure results?
The impact of the very turbulent half of this year on the digital economy is still unclear in many ways, but one thing can be said for certain: Full Story: Mobile Marketer
3 Techniques Of Mobile Marketing That Work For Small Business
If I say that a good marketing strategy is playing an important in the success of any business, then I am not wrong, right? Full Story: Techstory
What’s Behind the Top Customer Experience Trends for 2020: Salesforce Data Reveals
Salesforce unveiled the fourth edition of its State of the Connected Customer research report earlier this week. Full Story: Toolbox
DIGITAL SIGNAGE/ SCREEN MEDIA
How to differentiate your video wall with software
Video walls are a common technology in retail, restaurants, offices and other spaces due to their clear benefits. Full Story: Digital Signage Today
Get Better Reviews When You Use Digital Signage In Your Restaurant
One might imagine that the only thing that’s worth looking at in a restaurant is the menu, but that’s where they are wrong. Full Story: The Daily Collegian Online
EMAIL MARKETING
How to Write an Email Marketing Campaign
An email marketing strategy starts with an email sent by a company to a specific list of customers or clients. Full Story: Business 2 Community
Email Marketing Firm Warns It May Censor Content
In what might be the latest example of censorship by a large tech company, the email marketing company Mailchimp adopted a new policy this week to remove certain content. Full Story: Daily Signal
E-COMMERCE
E-commerce guide for Black Friday 2020 – are your sites and apps ready?
It’s not an exaggeration to say that Black Friday 2020 and Cyber Monday 2020 sales events will be unprecedented for e-commerce companies. Full Story: Diginomica
5 Important Factors for Long-Term Success in Ecommerce
Ecommerce is a growing industry that only seems to become more lucrative and expansive as the years go by. Full Story: CoFounder Magazine
PUBLIC RELATIONS
Collaboration That Pays: Integrating PR With Your Affiliate Marketing Campaign
Affiliate marketing is a critical component of any brand’s overall business growth. However, when PR comes into the mix, the power of affiliate marketing campaigns is immense. Full Story: Forbes
The New Rules Of PR: How The Founder Of LaRue Navigates The Industry With Agility
The truth is, the PR industry has been evolving for years, and 2020 ensured that whatever playbook already existed would need to be rewritten in order to not only thrive, but survive. Full Story: Forbes
MARKET RESEARCH
HOW CAN MARKET RESEARCH BECOME MORE INCLUSIVE IN ITS HIRING?
The research industry must get ‘uncomfortable’ and better at promoting itself to truly become inclusive, according to a panel discussion. Full Story: Research Live
WEB DEVELOPMENT
Your Website Needs to Look and Feel Professional
So you have a business and are looking for the next step to take. The best thing you can do is have a website for your business. Full Story: Robotics and Automation News
What Does a Business Website Cost?
Building a good business website will come with some costs. Find out what they are and what you need. Full Story: Business.com
MARKETING AUTOMATION
In a recent survey by IDC, 42 percent of technology decision-makers indicated that their organisations plan to invest in technology to close the digital transformation gap. Full Story: YourStory.com
AI in Sales Operations Can Advance Your Business
The article leans on how AI can add value to the sales operations. The technology helps companies in two ways; Full Story: YourStory.com
ANALYTICS & BUSINESS INTELLIGENCE
The Data-Driven Advantage of First- and Third-Party Data
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. Full Story: Business 2 Community
How to Use Data and Analytics to Make Business Decisions
We look at current examples of data and analytics strategies to help technology managers better understand how to create strategies unique to their organizations. Full Story: TechDecisions
BRANDING AND DESIGN
The Power of Branding: How to Create a Successful Brand for Your Business
Are you in the process of starting a new business? Full Story: Social Media Today
Why Outsourcing Graphic Design Is a Great Idea
There are more than 26 million small businesses and even more mid to large size businesses in the United States. Full Story: iLounge
VOICE STRATEGIES
Amazon’s Echo and Fire TV gadgets are back down to Prime Day prices
Alexa, Amazon’s voice assistant, has turned another year old, and to celebrate, several Echo and Fire TV products have been discounted to their lowest prices. Full Story: The Verge
Apple’s Betting on Search Tech—But Can It Rival Google?
With the Google antitrust case looming, Apple likely must make a choice the magnitude of which hasn’t been seen since S2E5 of Grey’s Anatomy: Does it fight for its lucrative search relationship with Google, or ride solo? Full Story: Morning Brew