By Integrated Marketing Platform | October 05, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Researching And Marketing In The Early Stages Of Entrepreneurship
Becoming an entrepreneur is a dream for many. But, it remains just a dream for the vast majority. Full Story: Forbes
The Six Segments Of Your Marketing Budget
It requires a great deal of work to budget, measure and analyze your marketing strategy to understand where resources should be spent. Full Story: Forbes
LIMITED-TIME OFFER MARKETING STRATEGY—WHAT BRANDS NEED TO DO THIS FALL
The link between consumer interest and expenditure is not inevitable if companies fail to demonstrate added value. Full Story: Ad Age
14 Ways To Prepare For The Future Of Video Marketing
Regardless of the medium or the age of the audience, telling a story is one of the fastest ways to intrigue, inform and influence people. Full Story: Forbes
The Role Of Marketing In Today’s Executive Decision-Making Ecosystem
Great companies have great leadership: not just in the CEO’s seat, but across the entire C-suite. Full Story: Forbes
The New SaaS Startup Strategy (And Why Marketing Starts On Day One)
There are a few other steps in there, but you get the drift. Marketing traditionally has been the last priority for startup founders. Full Story: Forbes
How much should a B2B software startup spend on marketing?
Executing a startup idea is one thing, but getting people to believe in, pay money and want to work for it is another — that’s where marketing comes in. Full Story: Sifted
Stop wasting money on influencer marketing
Fringe cultures and outlier groups have always been present but, for the first time, these communities are coming together in unprecedented ways. Full Story: Campaign US
SOCIAL MEDIA
Social Media Analytics: A Guide To Get Started
Learn more about your social media marketing and advertising efforts with social media analytics. Full Story: Search Engine Journal
How to Choose the Best Colors for Your Social Media Graphics
Are you looking for ways to make your business stand out on social media? Want to learn the best colors to use to appeal to your target market? Full Story: Social Media Today
Pinterest takes up social media negatives like doomscrolling in campaign
Pinterest’s emotionally driven campaign comes at a time when social media is under fairly consistent scrutiny for its potentially negative impacts on mental health, often credited to its addictive nature. Full Story: Marketing Dive
6 Social Media Norms That Businesses Should Follow
Social media has become such a powerful platform that can be used for multiple purposes, including marketing. Full Story: Daijiworld
SEARCH ENGINE
6 Useful Tips To Ensure Success In Search Engine Marketing
Search engine marketing is one of the most effective digital marketing strategies to grow your business. Full Story: Forbes
SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders
As a potential recession looms in the next year, you’re probably nervous about marketing budget cuts. Full Story: Search Engine Journal
16 Best Readability Checkers To Improve SEO Content
Content that’s easy to read is an important but often overlooked part of SEO. Here’s a look at some tools you can use to improve your readability. Full Story: Search Engine Journal
The Impact Of Mega Menu Navigation On Websites And SEO
Large-scale websites often have menus with dozens of links to other pages. These are called mega menus. Full Story: Forbes
MOBILE MARKETING
Supply chain issues lead to mobile app vulnerabilities
A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews
Facebook Is Shutting Down Its Gaming Mobile App In October
Facebook is shutting down its dedicated Gaming app for Android and iOS. The app will stop working on 28 October 2022. Full Story: Android Headlines
How to Develop a Seamless CX for the Omnichannel Shopper
Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Full Story: Total Retail
Redefining retail: payments shape the future of commerce
On top of that, we have also entered the age of the mobile shopper. Full Story: The Paypers
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital billboards: The new star of the OOH town
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities. Full Story: Exchange4media
What is Digital Signage and How It Helps to Communicate
As the popularity of dynamic digital information rises, businesses of all sizes are implementing interactive and massive digital signs. Full Story: Critical Hit
EMAIL MARKETING
Email Marketing Is Still the Best Way to Build a Loyal Customer Base
This service makes automated email marketing campaigns easy and effective. Full Story: Entrepreneur
11 Best Email Marketing Platforms and Tools for Creators and Startups(2022)
Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Full Story: Causeartist
E-COMMERCE
Understanding Ecommerce Fulfillment Needs and Top 5 Services
If you have an ecommerce business or a bricks and mortar business that also sells items online, you know that one of the biggest challenges (after making the sale) is getting the item your customer purchased delivered to them quickly and smoothly. Full Story: Nav
5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey
In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Full Story: CMSWire
PUBLIC RELATIONS
Best PR Agencies and Firms for 2022 — Top 10 Reviewed
As an industry estimated to exceed $129 billion by 2025, businesses of all sizes are turning to the best PR agencies for specialized help managing their public image. Full Story: Business 2 Community
Keyboard shortcuts for PR pros
There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? Full Story: PR Daily
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Everything you need to know about custom web development
Custom web development can be a great option for businesses that need more than just a basic website. Full Story: KnowTechie
8 Web Development Trends to Follow
Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise. Full Story: DevOps
MARKETING AUTOMATION
Why the answer to rising customer expectations lies in the email inbox
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience. Full Story: Econsultancy
Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands
Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost
ANALYTICS & BUSINESS INTELLIGENCE
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
BRANDING AND DESIGN
5 Steps For Building A Personal Brand As A Web3 Founder
Personal branding is essential for any entrepreneur, but it’s especially important in the world of Web3. Full Story: Forbes
3 Steps To Ensure You’re Telling a Brand Story That Sells
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you’re getting it right. Full Story: Entrepreneur
VOICE STRATEGIES
Did you know Alexa is bilingual? Here’s why it matters
If you’ve ever had a voice assistant in your home or phone, you’ve probably played around with different questions or commands out of sheer curiosity. Full Story: ZDNet