By Integrated Marketing Platform | October 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Building a Realistic Sales and Marketing Strategy
How many meetings have you been a part of where the head of sales points fingers at the marketing team and exclaims that no leads are being delivered, therefore marketing is failing? Full Story: WhatTheyThink
Developing Effective Peer-To-Peer Marketing: 11 Proven Tips
Peer-to-peer (P2P) marketing relies on building relationships to create marketing opportunities. Full Story: Forbes
7 Digital Marketing Techniques for Business Owners in 2020
Whether you are starting your business or running one, an online presence is essential. Full Story: The FINANCIAL
How can content marketing get closer to accountable results?
Today’s content marketing, as a marketing segment, is similar to TV advertising in the 1950s Twitter During that time, advertisers knew that TV advertising worked. Full Story: Martechcube
Precision Marketing 101: Exploring the Concepts and Tools to Do It
By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns. Full Story: Business.com
The common mistakes businesses make with digital marketing
According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend. Full Story: Elite Business Magazine
The four keys to SMB marketing in recessions
Right now, to say that Australian businesses face stiff economic headwinds is probably the understatement of the century. Full Story: Inside Retail
How To Properly Use Emojis In Digital Marketing
Everyone has definitely texted a friend or a co-worker “😀”? Full Story: Digital Market News
SOCIAL MEDIA
Turn Today’s Top Social Media Platforms into Business Marketing Channels
More business is done online today than ever before. The internet is crawling with potential customers, giving entrepreneurs more opportunities than ever to grow their businesses online. Full Story: Entrepreneur
Social Media Marketing on Reddit, Twitch and Quora
When we talk about social media marketing, we’re almost always talking about the major social platforms such as Facebook, Instagram, Twitter, etc. Full Story: Social Media Today
How Your Brand Can Use Social Media To Increase Word Of Mouth
Social media users are constantly commenting on brands, products, and services, recommending the ones they like and pointing out problems with the ones they don’t. Full Story: Forbes
How to Handle Negative Comments on Social Media
More than a decade ago marketing has found a new platform to expand the business: social media networks. Full Story: Customer Think
SEARCH ENGINE
What to Do When Your SEO Competitors Are Up to No Good
Watching your competitors more closely than you watch your own SEO results is a big mistake. Here’s what to focus on instead. Full Story: Search Engine Journal
7 Steps for Building an SEO Client Management System That Scales
An effective SEO client management system puts everything clients need in one place. Here’s how you can build one that is seamless and scalable. Full Story: Search Engine Journal
If you are new to search engine optimization AKA SEO, and you don’t know where to start, no worries, with basic SEO tips you can improve your ranking in a significant way! Full Story: Digital Market News
4 Pillars of a Successful SEO Strategy
Success in search doesn’t happen by accident. Full Story: Business 2 Community
MOBILE MARKETING
12 Effective Mobile Marketing Tips
Mobile marketing has opened up an entirely new way to target and engage customers. Full Story: Forbes
Why You Need A Mobile App To Manage Your Financial Life
Dozens if not hundreds of websites have popped up over the years that strive to help people understand their personal finances. Full Story: iLounge
How to engage consumers through mobile
Around the world there are billions of text messages sent each day, many silly or fun texts between friends, but a growing number are text alerts and other messaging from brands. Full Story: BizReport
Strategy Analytics: COVID-19 Boosts Mobile Content Spend 28% in 2020
COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast: 2015-2025.” Full Story: Tyler Morning Telegraph
DIGITAL SIGNAGE/ SCREEN MEDIA
The Digital Signage Business Transformation
Operating a digital signage network? Full Story: Embedded Computing Design
The mobile and DOOH impact: S4M Academy Podcast Lab unveils second episode, featuring VIOOH
The onset of digital out-of-home has shifted what is considered a broadcast medium to a programmatic and dynamic one, merging the benefits of digital planning and measurement with the power of traditional media reach. Full Story: The Drum
EMAIL MARKETING
Email Marketing Through an Economic Downturn
While many retailers have been forced to transition to e-commerce business models in recent months, brands still need to find effective ways to communicate with key stakeholders, specifically shoppers. Full Story: Total Retail
How to Use Email for Better Marketing Results
Email marketing is one of the most effective forms of marketing ever used. Although it’s still hotly debated, Forbes, CopyBlogger.com, and Hubspot all agree that email marketing is still highly effective. Full Story: Business 2 Community
E-COMMERCE
Reimagining Pricing and Sales for Business Resilience
Pricing and sales are deeply connected to each other. Business resilience has never been more critical than ever. Full Story: MarTech Series
Young entrepreneur swoops for second eCommerce business
ARB & Grounds, a garden machinery business in Derby, has bought the intellectual property of The Internet Gardener Ltd out of liquidation. Full Story: The Business Desk
PUBLIC RELATIONS
How PR pros can harness the power of podcasts during COVID-19
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. Full Story: PR Daily
Purpose-driven communication is hard: ‘There are no short-cuts’
Underlying the multiple, momentous challenges communicators have been grappling with for the past six months is the imperative to speak truth through storytelling to identity and amplify the very purpose of an organization. Full Story: PR Daily
MARKET RESEARCH
Tips to Write a Good Market Research Report
Many students want to become entrepreneurs or marketers. Business and marketing are closely related industries and students cannot master one industry excluding another. Full Story: Reported Times
The Dos and Don’ts of Market Research Amid COVID-19
The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community
WEB DEVELOPMENT
This affordable website builder makes creating optimized websites sites easy
When you own and run your own business, you’ve undoubtedly got a lot on your plate. Full Story: VentureBeat
How to ensure your website is safe for users: 5 tips for every business website
How would you react if you visit a website, and your browser tells you, “Not secure” or “Insecure connection?” Full Story: Tech Times
MARKETING AUTOMATION
Four Practical Applications Of Artificial Intelligence And 5G
It is no secret that artificial intelligence (AI) is a technical marketing whitewash. Full Story: Forbes
This is part Three of my series based on Lomit Patel’s “Lean AI” (O’Reilly, ISBN:978-1-492-05931-8). The first two described supervised and unsupervised learning and gave examples of business applications for those two. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
6 Marketing Technologies Every Company Must Use
Marketing Analytics. Marketing analytics is the practice of measuring the marketing performance of an organisation to increase the efficiency of their campaigns. Full Story: Tech Times
How the Finance Department Can Make Business Intelligence Investments Count
As financial operations require ever faster and more accurate data analytics capabilities, investments in Business Intelligence (BI) tools continue to rise. Full Story: Global Banking And Finance Review
BRANDING AND DESIGN
Microsoft Just Did the 1 Thing No Brand Should Ever Do
When my wife and I first found out we were having a baby many years ago, the hardest part was coming up with the name. Full Story: Inc.com
Top 5 Tips to Enhance Your Brand on Social Media
Here are top 5 tips to enhance your personal or professional brand on social media. Full Story: BBN Times
VOICE STRATEGIES
“Voice assistant” focused accessory developed for iPhone
iPhone models are among the most preferred phones every year. As a result, the accessories developed for such a popular device are becoming quite diverse. Full Story: Somag News
Alexa radio ads to let people donate direct to charity
Voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond to radio ads on their Alexa-enabled smart speaker and use voice commands to donate directly to their chosen charity. Full Story: UK Fundraising