By Integrated Marketing Platform | October 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Set SMART Goals for Your Content Marketing Strategy
There are so many moving parts within a diverse digital marketing strategy; it’s easy to confuse what is impacting your marketing efforts and what wastes time and money. Full Story: Business 2 Community
How to Create Killer Content Marketing Campaign
A killer content marketing campaign helps you to retain customers, to increase your SERP rankings, and to improve your conversion rate. Full Story: BBN Times
Digital Marketing Best Practices For Startups
New and innovative brands are launching every day, but the path of success isn’t easy for them because of the rapidly growing competition. Full Story: Forbes
The Marketing Weapon You Didn’t Even Know You Had: People
It doesn’t matter who you are. It doesn’t matter how hard you try, how often you post or how many people have liked your business page or followed you on Instagram. Full Story: Forbes
Why omnichannel marketing is the best strategy for short-term ad budgets
Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. Full Story: ClickZ
Marketing Guide: How To Effectively Market Your Online Events
As digital get-togethers continue to be the norm in these COVID-filled times, successfully marketing your online events is more important than ever. Full Story: hypebot.com
7 Innovative Small Business Marketing Tips
If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Full Story: Business 2 Community
Understanding Analytics to Help Your Marketing Strategy
When it comes to marketing for your small business, data is your best friend. Full Story: TechDay News
SOCIAL MEDIA
The Difference Between eCommerce Data & Social Media Insights
The numbers indicate the growth in eCommerce trends during the pandemic has been unprecedented and is likely to continue. Full Story: Business 2 Community
How to Begin Your Social Media Marketing Strategy
First, you want to set your goals. Think about what outcome you want to gain from social media marketing. Full Story: Business 2 Community
10 Best Social Media Analytics Tools
As much as social media is a great place to be, the best of it is always way below the surface. Full Story: Business 2 Community
Using Social Media For Online Support: Crowns Media
The past year has shown us the importance of mental health and the difficulty of maintaining it under the best of circumstances, to say nothing of the challenge presented by whatever 2020 is. Full Story: Forbes
SEARCH ENGINE
How to Train Your SEO Team: A Step-By-Step Guide
Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team. Full Story: Search Engine Journal
Four Simple Strategies For Getting Local SEO Right
Want to know a secret about organic search results? It’s super easy to be found high in them — so easy, in fact, that if you’re not ranking high… Full Story: Forbes
This SEO Expert Says Businesses Should Optimize For Voice Search Now
According to a recent report by Strategy Analytics, global smart speaker sales hit record highs in 2019, with 147 million units sold, representing a 70% increase. Full Story: Forbes
3 Fatal Mistakes Brands Make When Hiring SEO Copywriters
Search marketing is a popular inbound marketing strategy. Search influences a purchase enormously. Full Story: Business 2 Community
MOBILE MARKETING
Ecommerce businesses are fully aware that they must provide consumers with a varied range of payment methods if they are to capture the widest possible market share. Full Story: MobileMarketing Magazine
Why your mobile strategy should be top-of-mind
Fifteen years ago, the idea of carrying a personal computer in your pocket was unfathomable. Full Story: Media Update
Mobile app spending hit record $28B in Q3 2020
Although global smartphone sales are constantly in flux, consumers are more reliant on their mobile devices than ever. Full Story: The Burn-In
Top Mobile App Trends for 2020 – Charter Global
Clients of your applications will in general change their preferences so rapidly that organizations battle to keep up when they’re not on the bend of up and coming patterns. Full Story: DC Velocity
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage as Real-Time Customer Service During COVID-19
As retailers and public-facing businesses reopen amid ever-changing health guidance and local restrictions, the need to clearly communicate the latest health and safety information becomes absolutely vital for smooth operations and public support. Full Story: Retail Info Systems News
Vistar Partners with Adsquare to Complete Full Data Suite for DOOH
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare… Full Story: MarTech Series
EMAIL MARKETING
How Do Consumers Engage with Brands Through Email?
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Full Story: Business 2 Community
The Most Professional Email Address For Businesses Backed By Data
Your online business is finally coming together. You’ve purchased and trademarked your perfect domain name, set up your hosting, and you’re ready to go. Full Story: BBN Times
E-COMMERCE
Change is now: a defining moment for retail
The retail sector is going through a turbulent time in the current climate and nobody is sure what is going to happen in the short or long-term future. Full Story: The Drum
5 Things to Know Before Launching An Ecommerce Business
Make the online shopping experience as seamless, and social, as possible. Full Story: Entrepreneur
PUBLIC RELATIONS
PR swaggers in as content loses its crown
This made me think of a term I often use even though it’s a cliché, Bill Gates referred to it in a 1996 essay; “content is king”, the PR and media industry should have been celebrating since Gates’ reference of content was based on editorial in mass media. Full Story: Bizcommunity
Fast-growing marketing firm launches new PR operation
Upright’s formation is a familiar origin story: its founders couldn’t find the solution they wanted so they built it themselves. Full Story: Columbus Business First
MARKET RESEARCH
You need a market research mind-set
“If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. Full Story: MarTech Today
The Dos and Don’ts of Market Research Amid COVID-19
However, it is possible to make accurate predictions – even when circumstances are chaotic. Full Story: Business 2 Community
WEB DEVELOPMENT
How to Start Your Own Gaming Website
Creating a website for video game communities and iGaming enthusiasts can be a little challenging for beginners. Full Story: News Anyway
This is how you can become a cybersecurity expert and enter the most in-demand job in tech
The coronavirus pandemic has forced many companies to make decisions in an environment of great uncertainty. Full Story: EU-Startups
MARKETING AUTOMATION
Survey: Unification in sales & marketing is key for ABM success
Account-based marketing (ABM) is the new standard in B2B marketing, and much has evolved in terms of strategies and technologies in recent years. Full Story: ClickZ
4 Practical Tips For Streamlining Business Workflows
One of the ways you can use Insight Maker is for mapping business workflows or creating processes. Full Story: Wales247
ANALYTICS & BUSINESS INTELLIGENCE
How To Build Smart Banks That Connect Customers With Modern Digital Experiences (DX)
Smart banks are all set to arrive. The concept of money and goods transactions has changed significantly in the last few years. Full Story: AiThority
Apple’s iOS 14 Could Disrupt In-App Advertising
Advertisers are wary that the upcoming changes in iOS 14 could disrupt in-app advertising and upend app monetization on Apple’s mobile platform. Full Story: Edgy Labs
BRANDING AND DESIGN
Which Personal Branding Strategy Suits You?
As an entrepreneur and CEO of your company, you get a lot of traction but have you ever thought of building and leveraging your personal brand? Full Story: Business 2 Community
How To Use LinkedIn Recommendations To Enhance Your Branding Reputation
Many consumers decide if they want to buy a product or service before ever encountering it in person. This also applies to business-to-business (B2B) buying. How is that? Full Story: Forbes
VOICE STRATEGIES
4 ways technology is changing the way we work
If you think voice technology is confined to the likes of smart home devices like Amazon Alexa, you’ll be surprised at how many businesses harness different … Full Story: Flux Magazine
Google Assistant gets deeper app integrations as voice assistant usage skyrockets
Starting today, Google Assistant can quickly open, search, and interact with some of the most popular Android apps on the Google Play Store. Full Story: VentureBeat