By Integrated Marketing Platform | September 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Many B2B companies are now considering how to invest their marketing budgets for 2021. Full Story: Big Rigs
Three Essential Digital Marketing Channels In 2020
To say 2020 has been a challenging time for marketing professionals would be an understatement. Full Story: Forbes
Essential Marketing Tips for Businesses during COVID
While numerous organizations are struggling to keep their entryways open in the midst of the mass terminations and stay-at-home requests, different businesses have kept working, falling under the fundamental business class. Full Story: StreetInsider.com
What We Can Learn From The Sharks About Marketing
It’s my own personal Groundhog Day. Within my business strategy practice, I have a daily conversation with clients about poor targeting. Full Story: Forbes
A 10-Minute Guide to Inbound Marketing for Startups
When you talk about inbound marketing, one brand seems to lead the pack – Hubspot. Full Story: Influencive
Tips for Responsible and Smart Marketing During the COVID-19
Covid-19 has taken over the world. Though, not exactly the first pandemic that the human race has ever seen, but definitely one of the largest health issues faced by millennials ever. Full Story: CXOToday.com
Marketing in the Age of Resistance
Modern consumers are as politically and socially conscious as ever. Full Story: Harvard Business Review
SOCIAL MEDIA
How To Optimize Your Social Media Marketing Strategy
I don’t need to tell this audience about the importance of SEO for your business. Full Story: Forbes
How to Leverage the Untapped Power of AI in Social Media?
Social networks empower companies with a unique opportunity to gauge the public perception of different people and ideas. Full Story: Analytics Insight
How to Create a Cohesive Brand Image on Social Media
First impressions are absolutely crucial in the world of social media. Full Story: Business 2 Community
20 Instagram Marketing Tips for Business Growth
Clocking in with over one billion monthly active users, Instagram is a visual marketer’s perfect match: Content reigns supreme, and value is everything. Full Story: Business 2 Community
SEARCH ENGINE
Google SEO Mythbusting: Is More Content Better?
Google busts myths surrounding content creation in its latest episode of the SEO Mythbusting video series. Full Story: Search Engine Journal
What Are White Hat and Black Hat SEO?
You may have come across the terms ‘white hat SEO’ and ‘black hat SEO’ before but understanding what they encompass in terms of approach and techniques isn’t straightforward. Full Story: Business 2 Community
Crawl Budget: Everything You Need to Know for SEO
Learn how search engines crawl the web, how to identify whether crawl budget is relevant to your website, and how to optimize it. Full Story: Search Engine Journal
How to Improve Your Ranking With Original Images
Visuals are important to make the content lively and engaging for your readers. However, many webmasters use stock images on their websites because they are easy to find. Full Story: Business 2 Community
MOBILE MARKETING
How to use Microsoft Teams on a mobile device
You can tap into several of the key features of Microsoft Teams on a mobile device. Here’s how. Full Story: TechRepublic
4 Questions to Help You Ensure Your Mobile CRM’s Security
In today’s business environment, where more people are working remote than ever before, businesses need a way to centralize customer data and make it accessible on the go, from anywhere. Full Story: Destination CRM
T-Mobile to start seeding 5G market
“If we’re honest with ourselves, 5G really hasn’t had any real impact in the US materially, to date,” acknowledged the US T-Mobile network chief Neville Ray in comments Wednesday at the Mobile Future Forward event produced by Chetan Sharma Consulting. Full Story: Light Reading
Equip Your Mobile Workforce For Success In The Field
A necessary change in field service is well underway: 71% of service decision makers have made significant investments in mobile technologies and headcount. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Why this is a good time for advertisers to start spending on OOH
The lockdown impacted most industries across the globe. Full Story: Business Insider
How Covid-19 Is Speeding Up OOH Advertising’s Digital Transformation
People are leaving their houses, and cars are on the road, but many buyers are skeptical about out-of-home (OOH) advertising’s role amid a pandemic. Full Story: Street Fight
EMAIL MARKETING
5 ways to optimize your email marketing strategy
It’s the perfect time to reevaluate your email marketing strategy now that we’re living in a fully virtual business world courtesy of COVID-19 lockdowns. Full Story: Global Banking And Finance Review
Four Email Marketing Best Practices to Consider
Email marketing can often times feel like an uphill battle. We’ve all been at the point where we’re lost with how to approach the ever-fleeting task of “email conversions.” Full Story: Global Banking And Finance Review
E-COMMERCE
Best Tips for Driving Online Sales With eCommerce Tech Trends
The market of eCommerce is constantly growing, mostly because we have never had such online tools that would make the creation of online business so fast, effective, easy, and inexpensive. Full Story: Techzone360
How to Navigate Competition in Online Retail Industry with Customization
Until a few years ago, e-retail was not a common thing. Only a few businesses had access to it and could run it successfully. Full Story: Customer Think
PUBLIC RELATIONS
Three Tips to Help Navigate Difficult PR Conversations
As PR strategists, it’s our job to help those we represent deliver on their brand promise and reach their communication goals. Full Story: PR News – For Smart Communicators
This is no different when it comes to PR agencies working with clients, where the two parties must work together and commit to navigating different situations and campaigns. Full Story: B&T
MARKET RESEARCH
New Study Shows the Impact of Transparency on Consumer Trust
Eighty-five percent of consumers are at least a little bit worried about their privacy online, with one in five (19%) citing that they are “very worried”. Full Story: Street Fight
Time to Redefine Market Research from Process to Outcomes
In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think
WEB DEVELOPMENT
What Can Web Developers and Software Developers Learn From Each Other?
With the differences between web development and softare developement, is there anything practitioners of either can learn from one another? Full Story: Interesting Engineering
Top 5 Web Technologies: Explained in Layman Language
It’s a safe assumption that the greatest tech ideas don’t necessarily come to the “techies”. Full Story: BBN Times
MARKETING AUTOMATION
Three Steps To Using Automation To Keep Personalized Digital Marketing Alive
Covid-19 has not only drastically changed the way we communicate with each other, but the economic impact of the pandemic has forced many brand marketing teams into a corner — charged with increasing revenue contribution while facing budget cuts. Full Story: Forbes
5 types of marketing automation to enhance your marketing strategy
It’s no new concept. The potential complexity of marketing automation has some people skeptical about making the investment. Full Story: telegraphherald.com
ANALYTICS & BUSINESS INTELLIGENCE
Data-driven storytelling opens analytics to all
Data storytelling, because it interprets and explains data, extends business intelligence to business users and not just those trained in data analysis. Full Story: TechTarget
How Business Intelligence Can be used in Different Ways
Business intelligence (BI) is a collection of strategies and tools that examine and convert raw data into noteworthy and sound information for use in business analysis to help in decision making. Full Story: Analytics Insight
BRANDING AND DESIGN
The ultimate brand guide to helping consumers achieve data harmony
To truly help consumers feel at peace with their data, brands must consider the emotional side. Full Story: ClickZ
Brand Crisis Management: How Do You Respond to a Crisis in Business?
Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Full Story: Business 2 Community
VOICE STRATEGIES
Influential Voice Platforms of 2020
The internet is perhaps the biggest example of the long fabled technology that would one day make it so that you can get pretty much anything and everything done with a single word. Full Story: Digital Information World
How to Use Cortana with Microsoft Teams
Microsoft Teams is continually updating and improving to serve the changing needs of modern employees. Full Story: UC Today