By Integrated Marketing Platform | September 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Which Marketing Strategy Is Best For Your Brand: SEO Vs PPC?
If you are just beginning with marketing strategies, you must be struggling to understand the difference between SEO and PPC. Full Story: Digital Market News
How APIs Can Support Your Content Strategy
Content is something that has to be at the heart of any marketing campaign. Your marketing efforts will only be as successful as the efficiency of your content. Full Story: Martechcube
Why Automotive Marketing Is Changing And How To Meet The Demand
Although automotive sales dropped earlier this year due to the pandemic, demand is on the upswing again. Full Story: Forbes
Micro-Moments Marketing: The Modern Customer Journey
The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough to be able to outline it. Full Story: Digital Market News
Six Ways To Step Up Your Marketing In 2021
At my company, we’re certainly no strangers to how technological changes impact buyers’ decisions. We’ve seen digital marketing connect to buyers in new ways thanks to advances in tech. Full Story: Forbes
Marketing with minimal resources for startups
For multinational corporations and startups alike, marketing is a key component of the business. Full Story: KrASIA
Three Ways To Determine Your Digital Marketing Budget
Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Full Story: Forbes
Three Amazon Marketing Strategies For 2020
This year has been very interesting for sales across many industries. Full Story: Forbes
SOCIAL MEDIA
How To Choose The Right Social Media Platform
The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. Full Story: Business 2 Community
9 Beneficial Tools To Grow Your Social Media in 2020
If you’re looking for the best tools to grow your social media then look no further. Full Story: hackernoon.com
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media marketing strategy? Do you have a social media editorial calendar? Do you strategically plan your posts in advance? Full Story: JD Supra
TikTok’s Violent Video Problem Is Nothing New To Social Media
Earlier this week, a violent video of an apparent suicide began circulating TikTok heavily. Full Story: Grit Daily
SEARCH ENGINE
4 Ways to Improve Your Facebook Business Page SEO
In the year 2020, it’s almost unheard of for an organization not to have a Facebook Business Page. Full Story: Business 2 Community
Post COVID Recovery: Top 5 SEO Strategies to Focus on
The coronavirus pandemic has caused a massive slowdown in our lives and businesses. Businesses are getting shut and we’re witnessing a global recession. Full Story: YourStory.com
PPC Ads 101: A Beginner’s Guide
If you are new to marketing, we are pretty sure you need to understand the world of paid advertising. Full Story: Digital Market News
How Search Works – A Guide to Google’s Algorithm
SEO, aka Search Engine Optimization, is the methodology to make the website search engine friendly and rank it on SERP for organic traffic. Full Story: YourStory.com
MOBILE MARKETING
The Growing Importance of Mobile Communication
Mobile communication has never been more important. Full Story: Business 2 Community
Important Factors to Consider Before You Launch an AR Mobile App
Augmented Reality (AR) is nearly a part of every mobile app. Full Story: TechDay News
7 Latest Mobile App Development Technologies for Startups
Mobile applications have become an inseparable part of our lives. Full Story: Customer Think
What new users of banking apps should know to stay safe
Internet banking apps are designed to be secure and user friendly, but if you don’t know what you are doing, you might find yourself falling victim to a fraud. Full Story: Livemint
DIGITAL SIGNAGE/ SCREEN MEDIA
Micro LED Signage from LG sets new Standard for Commercial Display Technology
An evolutionary step forward in display technology, Micro LED features self-emissive micrometer-scale pixels applied directly to the substrate board, to deliver sharp images with improved contrast and a wide viewing angle. Full Story: Digital Signage Connection
How digital signage can help businesses adopt no contact strategies
Digital signage display continue to help businesses meet their customers’ needs, especially while adopting necessary social distancing practices. Full Story: ZAWYA
EMAIL MARKETING
Emojis in Email Subject Lines: Do They Affect Open Rates?
We tested 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes. Full Story: Search Engine Journal
Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-
As we always say to critics of email; if you think it doesn’t work, it’s because you’re not doing it right. Full Story: Digital Market News
E-COMMERCE
How to Build an SEO Friendly Ecommerce Website
Today, the importance of SEO for an ecommerce business is very special as it directly affects the amount of traffic access to the website. Full Story: Digital Market News
Ecommerce Data and the Three I’s
Data is one of those things that everyone reads about and understands the importance of, but doesn’t get the attention it deserves. Full Story: Tamebay
PUBLIC RELATIONS
What is PR Newswire? It is a digital distribution service for press releases and related content intended to influence the public. Full Story: Business 2 Community
The Evolution of PR in the Digital Age
PR has changed a lot since the turn of the century, but the use of new digital techniques has really transformed the discipline. Full Story: Digital Market News
MARKET RESEARCH
Market research crucial for SME funding
This was the advice from Sam Ikela, the head of SME and business development at First National Bank (FNB), speaking in an interview with BottomLine this week. Full Story: Namibian
Puzzle Partner, a leading B2B technology marketing and PR agency, has launched Knowingli, a new division focused on helping brands bridge a gap the company sees in the market. Full Story: Hospitality Net
WEB DEVELOPMENT
Why Consider Open Source Development For Your Next Project
Many companies are opening their doors for open-source software. Full Story: HostReview.com
Winding Road Or Smooth Sailing? Mapping The Customer Journey
The way humans communicate has evolved greatly through the years, so much so that it has literally rewired our brains. Full Story: Forbes
MARKETING AUTOMATION
Artificial Intelligence in Decision Making- How Does It Work?
The advent of artificial intelligence in various industries has transformed the way we run a business. Full Story: WhaTech
Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’
An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Full Story: Digital Market News
ANALYTICS & BUSINESS INTELLIGENCE
Maximizing The Dimensions Of Scalability To Grow Business Intelligence
Business intelligence is best served when it is accessible to the broadest groups of people within your organization. Full Story: Forbes
How To Use RFM To Prioritize Your Top Customers
You may be familiar with the 80/20 principle, where 80% of results come from 20% of the causes. Full Story: Customer Think
BRANDING AND DESIGN
Pause, Play, or Forward: What Do I Do With Branding Right Now?
2020 began as every year does for marketers, with annual plans, quarterly plans, projections, optimism, hope, and eagerness for innovations. Full Story: Branded Content Marketing Association
How to build your business brand with video
When you’re able to combine the power of video with business brand-building, you’ll be well on your way toward sustained success. Full Story: Techaeris
VOICE STRATEGIES
A year later, Amazon’s voice assistant alliance still hasn’t attracted any of its rivals
Last September, Amazon announced a voice assistant alliance ahead of its yearly fall event with the goal to ensure smart devices are compatible with multiple digital assistants concurrently. Full Story: The Verge
Alexa can now print things out for you
Amazon has updated Alexa with a handy new skill, and its voice assistant can do your printing for you. Full Story: The Ambient