By Integrated Marketing Platform | September 02, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Ways To Create A Quality Marketing Campaign On A Tight Budget
Every company must develop a budget for marketing expenses, but for small businesses and startups, the price of launching an integrated marketing campaign can be prohibitive. Full Story: Forbes
5 tips to keep your marketing strategy moving forward in today’s new normal
We’ve heard it before — we just have to get used to a new normal. Full Story: Smart Business Magazine
Reach More Women By Following These 5 Marketing Insights
In fact, recent research shows that only 37% of Americans believe women are accurately represented in advertising (that number is even smaller amongst women—dropping to 29%). Full Story: Forbes
Don’t Be Afraid to Explore the World of Deep Marketing
Create highly personalized email campaigns based on who your lead is and what they expect from your business. Full Story: Entrepreneur
How to Avoid Bias in Your Marketing Reporting
If you want to make the most informed, objective decisions possible for your business, it’s important to have a strategy in place to avoid bias whenever possible. Full Story: Entrepreneur
Why All Marketing Is Multicultural Marketing
Groups that were once a minority in the U.S. continue to grow as households become more diverse, multicultural and multilingual. Full Story: MediaVillage
5 Creative and Fun Relationship Marketing Ideas to Increase Sales Without Selling
Relationship marketing builds loyalty. Full Story: Entrepreneur
6 Steps to Creating Engaging Content for Marketing
Digital marketing is becoming more and more complex as the years pile on. Full Story: California News Times
SOCIAL MEDIA
Not on social media at all? I’m instantly horny
The first thing I do when I match with someone on a dating app is google them. Full Story: Mic
4 social media tips for restaurants
Social media has become an integral part of any business, allowing it to reach new customers, increase revenue and even go “viral”. Full Story: Eat Out
How Social Media is Reinventing the Book Club
What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Full Story: Talking Influence
How to respond when an employee goes rogue on social media
It seems that a week can’t go by without some kind of controversy blowing up on Twitter. Full Story: CMI
SEARCH ENGINE
How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams
Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here’s how. Full Story: Search Engine Journal
The Three Words That Increase Website Traffic
No matter what business you are in, there is a lot of competition to get website traffic. Full Story: The Apopka Voice
The important role SEO should play when developing your marketing strategy
As any good marketer knows, a strong marketing plan relies on the following tried-and-tested elements: Full Story: The Drum
4 Reasons International SEO Fails (And How to Fix It)
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile app developer changing hands
Software specialist Company-X is acquiring advertising agency Hot Mustard’s app developing business. Full Story: Rural News Group
Spotify arrives in Tinkoff mobile app
Now Tinkoff ecosystem customers can subscribe to and set up automatic payments for the music service via the Tinkoff super app or at Tinkoff.ru. Tinkoff will be offering up to 25% cashback on each payment for a Spotify subscription. Full Story: Finextra Research
Instagram down? Many users complain about mobile app and website outage
Instagram down questions are flooding social media today. However, not all users appear to be affected – here’s what you need to know. Full Story: HT Tech
Income releases mobile app for easier investing
With the app, investors will be able to access the assets listed on Income marketplace and perform the same functions that are available in the desktop version: Full Story: Finextra Research
DIGITAL SIGNAGE/ SCREEN MEDIA
How To Help Customers Get the Most Out of Digital Signage
Digital signage can go stagnant if the customer isn’t provided with an easy-to-use content management platform. Full Story: Commercial Integrator
Small changes make a big impact in digital out-of-home advertising
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising – all by day five. Full Story: CMO Australia
EMAIL MARKETING
The 5 Best Email List Building Strategies to Follow in 2021 and Beyond
Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If you are not actively working to build your list, you’re keeping yourself from boosting conversions. Full Story: Business 2 Community
Email Marketing – The Lifeline Of Your Internet Business
It is a so-called ‘known secret’ of successful online marketers that the lifeline of any Internet business is email marketing. Full Story: openPR.com
E-COMMERCE
How to future-proof your global ecommerce strategy
Despite the turbulent past year, it is estimated that worldwide retail ecommerce sales grew 27.6%, for a total in excess of £3 trillion in 2020. Full Story: Global Banking & Finance Review
3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video
Online sales have become the easiest and most practical way to do business in our interconnected digital world. Full Story: Business 2 Community
PUBLIC RELATIONS
Develop a Public Relations Strategy to Promote Your Small Business
Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and grow your brand. Full Story: Small Business Trends
Building The Right Foundation With Your New PR Partner: 5 Questions You Should Be Ready To Answer
This provides a great, albeit unfortunate, example of how poor communication can lead to poor assumptions. Full Story: Forbes
MARKET RESEARCH
Get Growing: The value of market research for your business
Whether your business has been around for 10 years, or you are just starting to develop your business plan, understanding who your customers are and what your target market wants is vital to your success. Full Story: The Business Journals
WEB DEVELOPMENT
Businesses not maintaining their websites are at risk of online revenue loss
Business websites are crucial for customer sales and success. Full Story: ITProPortal
Pay What You Want for the Superstar Web Development & Design Bundle
Beat the average price to get the following courses as well: Full Story: Neowin
MARKETING AUTOMATION
AI has changed (and will change) the Customer Experience. How and why?
AI has changed (and will change) the Customer Experience. Full Story: Doxee
How To Modernize Your Content Strategy
Business as we know it is no longer as usual. Thank you, pandemic. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
10 Best Business Analytics Organizations to Work for in 2022
Planning to start a career as a business analyst? Check out these 10 best Business Analytics Organizations. Full Story: Analytics Insight
Types of Predictive Models: How Do They Work?
If you’ve been working with or reading about analytics, you’ve probably come across the term predictive analytics. Full Story: Analytics Insight
BRANDING AND DESIGN
If You’re Not Approaching Your Brand This Way, You’re Losing Customers
Branding strategy is more than a logo and a name; it is about making yourself instantly recognizable. Full Story: Entrepreneur
Brand, Branding and Small Businesses
One of the key differences between small and big businesses pertains to the approach to brand and brand building. Full Story: The Economic Times
VOICE STRATEGIES
Apple Must Face Claim That Siri Violates Privacy, Judge Says
A federal judge allowed a lawsuit against Apple Inc. to proceed with a claim that its Siri voice assistant violates users’ privacy, but he dismissed part of the complaint under California’s Unfair Competition Law. Full Story: Bloomberg.com
Alexa Will Automatically Adjust Volume to be Heard When It’s Loud
Amazon has added a new feature to Alexa to make sure users can hear the voice assistant even when there’s a lot of noise in the area. Full Story: Voicebot.ai