By Integrated Marketing Platform | September 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Reasons Why Focusing On Community Is Your Best Marketing Strategy
Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. Full Story: The Advocate
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror. Full Story: Entrepreneur
Six building blocks for revitalized B2B marketing and sales
COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models. Full Story: strategy+business
What Is Marketing Technology, And Why Is It Important Right Now?
As any business owner or marketer can attest to, there are limitless tools available to help your organization generate awareness and support sales efforts. Full Story: Forbes
Google Launches Mini-Site of Holiday Marketing Resources
Google launches a hub of holiday marketing resources to help marketers reach customers across Search, Shopping, and Maps. Full Story: Search Engine Journal
Why Digital Imagery Is More Than a Marketing Tool
Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Full Story: MarTech Series
The Nuts and Bolts of Video Marketing
Chances are you here because you know that businesses cannot thrive in the digital age without an effective content marketing strategy. Full Story: TechiExpert.com
How Marketing Unconsciously Manipulates What We Buy
The forces behind our impulse purchases are often hidden. Full Story: Psychology Today
SOCIAL MEDIA
What is the most powerful content on social media?
Most brands worth their salt put a great deal of time, money and effort into creating exciting social media campaigns that attract new business and engage existing clients. Full Story: The Drums
Social media influences magnitude of social issues during pandemic
The pandemic has played an unusual role in amplifying social justice issues through social media. Full Story: The Cougar Chronicle
How to Provide Customer Support on Social Media Faster
Providing customer support on social media isn’t optional for brands these days. Full Story: The Union Journal
The Next Generation Of CMOs Will Come From Today’s Social Media Managers
The Covid-19 pandemic forced digital transformation to happen overnight. Full Story: Forbes
SEARCH ENGINE
5 SEO Tips to Increase Image Search Traffic
When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic. Full Story: Martechcube
Make your business international using these SEO strategies
For a marketer, SEO is one of the essential assets.. Full Story: CoFounder Magazine
How to Find Suitable Small Business SEO Services
As the world continuously shifts into the digital arena, Search Engine Optimization (SEO) has become an integral aspect of building a successful web presence and growing your business. Full Story: Business 2 Community
Google Explains Role of Time and Place in Search Rankings
Google’s Danny Sullivan published an explainer page on Google that provided details on how Google selects certain kinds of featured snippets. Full Story: Search Engine Journal
MOBILE MARKETING
Most Relevant App Development Frameworks Used by App Developers
Mobile app development is a very complicated process, which often requires app developers to push the limits of the app development process. Full Story: Business 2 Community
Benefits Of Using React To Build A Fully Featured Chat App
Building a chat application has many advantages – whether you’re a local business owner, a company offering services, or a home baker with a startup business, customer service plays a crucial role. Full Story: Techstory
How 5G Will Change Social Media
The world is abuzz right now with news of 5G, the next step in cellular network technology. Full Story: Grit Daily
5 essential UX guidelines mobile app designers should follow
The mobile app market might be quite crowded, but there’s still room for new amazing products. Full Story: TechEngage
DIGITAL SIGNAGE/ SCREEN MEDIA
How digital signage can help schools reopen
Digital signage solutions will play a key role in keeping students, teachers and staff safe and comfortable as schools begin to reopen in the wake of the COVID-19 pandemic. Full Story: Digital Signage Today
OOH players bring ‘out of home’ closer to home
The COVID market environment has redefined the traditional OOH inventories as people were confined indoors during the lockdown. Full Story: Exchange4Media
EMAIL MARKETING
Email marketing isn’t working – what’s a B2B marketer to do?
AI personality profiling has uncovered three key drivers of poor campaign performance. Full Story: The Drum
6 Ways in Which Email Marketing Can Boost D2C Sales
Direct-to-Consumer sales or D2C sales is a business model that refers to the transfer of goods right from the manufacturer to the end customer without the involvement of any intermediaries. Full Story: Business 2 Community
E-COMMERCE
Instagram and Facebook Selling Come To GoDaddy Ecommerce
Websites + Marketing Ecommerce now enables customers to create shoppable posts and to setup Shops on both Instagram and Facebook. Full Story: MarTech Series
Three ecommerce tactics to boost your sales this festive season
As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. Full Story: Econsultancy
PUBLIC RELATIONS
16 Ways PR And Communications Teams Help Build Customer Experience
One of the least-understood yet most-touted approaches to helping businesses is their customer experience (CX) rating. Full Story: Forbes
How PR helps businesses embrace the new normal in the wake of COVID-19
COVID-19 has ushered us into a VUCA world – volatile, uncertain, complex and ambiguous – that continues to change at an unprecedented pace. Full Story: Marketing Interactive
MARKET RESEARCH
3 Key Benefits of Using Survey Software
Survey software administering marketing research is a potential tool that market researchers use today. Full Story: Marketing Tech Outlook
The Dos and Don’ts of Market Research Amid COVID-19
The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community
WEB DEVELOPMENT
Is Your Website Really Getting You Traction?
Your website’s main purpose should be to tell potential customers how your product or service can help make their lives easier. Full Story: Forbes
How to do an SEO website audit
If you run a business website of some sort, you’ve probably heard of search engine optimization (SEO). Full Story: TechRadar
MARKETING AUTOMATION
CDP vs. marketing automation: What’s the difference?
Customer data platforms and marketing automation software are tools that help marketers enhance customer experiences, but they are not the same. Full Story: TechTarget
List of Best Marketing Automation Software to Know
According to Invescpro, 63% of marketers will increase their marketing automation by 2020. Full Story: TechFunnel
ANALYTICS & BUSINESS INTELLIGENCE
What is Data as a Service and Why is it Important?
DaaS is required to be a starting point for both business intelligence and big data analytics markets. Full Story: Analytics Insight
Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions. Full Story: Business.com
BRANDING AND DESIGN
Don’t stop at a logo – A practical guide to branding for a small business
There’s more to a brand than just the logo. It’s the value proposition behind the brand that conveys what the company and its product stand for that resonates with consumers. Full Story: YourStory.com
How Retail Brands Are Capitalizing On Growing Activewear Demand Through Innovation
With data from Edited showing that global activewear sales are projected to reach $547 billion by 2024, it’s clear why competition is heating up in this realm: People are buying these products. Full Story: Forbes
VOICE STRATEGIES
Amazon introduces new privacy features for Alexa
Amazon has announced new privacy features to its voice assistant Alexa. Full Story: Gadgets Now
The Unique Challenges Of Voice Assistants In Vehicles
Voice assistants are increasingly becoming a part of our everyday lives. Full Story: Forbes