Integrated Marketing Platform | Weekly Update – April 24, 2023

By Integrated Marketing Platform | April 24, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Five Key Marketing Metrics For Savvy Small- And Medium-Sized Business Owners

In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. Full Story: Forbes

Powerful Digital Marketing Tactics For Business Owners

Digital marketing has become a critical aspect of business operations. Full Story: Forbes

5 Common Mistakes To Avoid For Effective Marketing

Targeted mass marketing was developed by direct mail businesses in the 1960s and 1970s to enable customers to be segmented by age, geography, or income. Full Story: Forbes

6 Content Marketing Tips To Drive Organic Traffic To Your Site

Are you looking to drive more organic traffic to your website? Full Story: TechGuide

7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. Full Story: Entrepreneur

SOCIAL MEDIA

Why Staying On Top Of Social Media Changes Matters (And How To Do It Effectively)

How much time does your company dedicate to staying on top of social media updates? Full Story: Forbes

5 Ideal Ways to Maximize Your Social Media Marketing Efforts

Social media can be a powerful tool if used properly. Full Story: Intelligent Living

The Role of Social Media in Promoting Your Corporate Wellness Expertise

Social media platforms are not just places to share photos and memes. Full Story: Corporate Wellness Magazine

How Social Media Is Disrupting Thought Leadership Content

Are you wondering if thought leadership content is still a relevant strategy for brands to build credibility and authority in the digital era? Full Story: Forbe

SEARCH ENGINE

Top 9 WordPress technical SEO issues to address

Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible. Full Story: Search Engine Land

Off-Page SEO Checklist — 7 Tactics to Rank Higher

Most SEO experts will say that off-page SEO is the most challenging aspect of SEO and content marketing as a whole. Full Story: readwrite

What is evergreen content and why it’s important for SEO

Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix. Full Story: Search Engine Land

Paid Vs. Organic Search: Which One Is Right For Your Business?

Digital marketing is constantly evolving, and businesses need to keep up with the latest trends to stay ahead of the competition. Full Story: Forbes

Google Updates Helpful Content Guidance, Streamlines Search Console Reports

Google updates helpful content creation guidance, emphasizing page experience, Full Story: Search Engine Journal

MOBILE MARKETING

The Role of the Database in Mobile App Development

A mobile database extends the cloud-computing model by distributing data storage and processing from the cloud to the mobile devices that run the apps. Full Story: TheNewStack

Reasons to take mobile app consulting for a business

These days, mobile apps are crucial for companies. Full Story: Benzinga

5 Most Efficient Mobile App Monetization Strategies in 2023

Many businesses want to have their own mobile app to support their products. Full Story: Techguide

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage: Key Features & Benefits!

Digital signage is a dynamic and interactive form of advertising and communication using digital displays such as LED screens, Full Story: Mac Sources

EMAIL MARKETING

Marketing Strategy: Cultivating Prospects With Content

Looking for a guaranteed way to reach prospects and customers with your messages? Full Story: SocialMediaExaminer

The Best Ways to Embed Images in HTML Email

We have all heard that a picture is worth a thousand words. Full Story: Designmodo

Email Marketing Tools to Enhance Your Campaigns

Explore the benefits and functionalities of Email Marketing Tools, and software solutions that help automate the processes of creating and sending email campaigns. Full Story: Qrius

E-COMMERCE

Online-To-Offline (O2O) Could Revolutionize E-Commerce Business

Over the past 20 years, online shopping has evolved from an anomaly to a tremendous force in the retail world. Full Story: Forbes

10 E-Commerce Innovations These Entrepreneurs Are Excited To See Take Off

With the U.S. alone exceeding $1 trillion in e-commerce sales in 2022, Full Story: Forbes

Shield Your ECommerce Business With SSL Certificate

As an eCommerce business owner, you need to ensure that your customers’ personal and financial information is protected from prying eyes. Full Story: HostReview

Optimising eCommerce Web Pages to Drive Sales & Improve Performance

With numbers expected to steadily increase in the coming years, Full Story: London Post

The Dos And Don’ts Of Web Development For E-commerce Websites

Your eCommerce platform is a constant sales representative, available round the clock. Full Story: VergeCampus

PUBLIC RELATIONS

Mastering Public Relations — A Comprehensive Guide to Boosting Your Brand’s Reputation

Here is a comprehensive guide to help you develop a strong PR strategy and boost your brand’s reputation. Full Story: Entrepreneur

Why PR can be effective for startups and how to do it

PR can be the difference and rocket fuel a startup needs to catapult them into success; but how and why is it so effective? Full Story: e27

WEB DEVELOPMENT

What Are Little Languages and Why Are They the Future of Programming?

Most programming levels are extremely powerful for general purposes, but a small set of languages target more niche pursuits. Full Story: Makeuseof

7 Benefits of Choosing Node.js for Your Next Web Development Project

Web development is an ever-evolving field with new technologies emerging every day. Full Story: FilmDaily

10 Reasons Why ReactJS Is Still the Top Choice for Front-End Web Development

Thinking about using ReactJS? Here’s why you should adopt it for web development. Full Story: Make Use Of

The best new CSS features for 2023

From little-known scroll-snap properties to astonishing new color palettes, Full Story: Infoworld

Create a Hidden Search Bar With HTML, CSS and JavaScript

Learn how to create an expanding search bar using plain HTML, CSS, and JavaScript. Full Story: Make Use Of

MARKETING AUTOMATION

Why we care about marketing automation

Here’s how marketing automation works, Full Story: Martech

Google to Make AI-Powered Ads Based on Human Marketing

Google is reportedly adding generative artificial intelligence (AI) to its advertising operations. Full Story: Pymnts

Best Marketing Automation Software: Boost Your ROI

Discover the top marketing and automation tools and software solutions and unlock the potential of your marketing efforts with this in-depth guide. Full Story: Serchen

Marketing AI: Ethically Sound Or Morally Dubious?

With all the hype around artificial intelligence (AI) continuing to grow, Full Story: Forbes