By Integrated Marketing Platform | January 30, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Marketing Skills You Should Be Developing
No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Full Story: Forbes
5 Ways Brands Can Create A ‘Glocal’ Marketing Strategy
When it comes to marketing your product or service on a global scale, there is no one-size-fits-all. Full Story: Forbes
How to Adjust Your Marketing to Survive a 2023 Recession
Here are a few tips you can use to ensure your business is well-positioned to survive a possible recession. Full Story: Entrepreneur
5 Sales and Marketing Trends for 2023 You Must Know
It’s essential to stay on top of the latest trends in sales and marketing. You should know five sales and marketing trends for 2023 that could benefit your business. Full Story: Entrepreneur
How Businesses Can Use Data to Optimize Marketing Strategy
Even if you’re not saying the “R word” yet, chances are your business is responding to today’s economic uncertainty by trimming its sails. Inc.
Content Marketing: Why Does Your Business Need It?
Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. Full Story: Forbes
SOCIAL MEDIA
3 Steps for Building Loyalty with Social Media Marketing
Social media is where brand affinity is built and nurtured. Historically, many marketers have conflated a high follower count with brand love. Full Story: Destination CRM
Facebook Marketing: An In-Depth Guide For Beginners
Facebook can be used for marketing to build direct relationships with your audience, this guide covers everything you need to get started. Full Story: Search Engine Journal
15 Best Practices To Avoid Social Media Snafus
Social media can be a highly effective way to reach customers and build brand recognition. Full Story: Forbes
8 new social media features you need to know about this week
Including updates from Instagram, YouTube, TikTok and Twitter. Full Story: PR Daily
How Entrepreneurs Can Cultivate Community Through Social Media
How can entrepreneurs use social media to cultivate a community? Full Story: Forbes
Best Social Media Management Tools for Business
As a founder, you’re inherently resourceful, especially when it comes to social media. Full Story: Foundr
SEARCH ENGINE
Artificial intelligence is not new to search engine optimization. But the emergence of free or inexpensive AI tools such as ChatGPT, Full Story: PracticalEcommerce
Yoast SEO 20.0 Update Makes Big Changes
Yoast SEO 20.0 WordPress plugin introduces bold changes to the user interface that completely rethinks how users interact with it. Full Story: Search Engine Journal
What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers. Full Story: Search Engine Land
Google Optimize Discontinued: What Businesses Need To Know
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Full Story: Search Engine Journal
3 Things You Should Know About Google Scholar
The current internet cannot be understood without Google. Full Story: Nation World News
MOBILE MARKETING
Smart mobile app marketing strategies to grow your brand
2022 was a year of post-covid reemergence and rebound, as well as a year of challenges and disruptions, leading many to wonder how to plan for the year ahead. Full Story: Business Chief
5 Websites to Help You Create Android Apps Without Any Coding
Fancy building a mobile app but unsure you have the coding skills to do so? Why not start with a no-code solution that’s quick and easy to use. Full Story: Makeuseof
4 Mistakes That You Should Avoid While Developing A Mobile App
Businesses are now relying heavily on mobile applications for their growth and it is not a surprise considering how popular mobile apps have become over the past few years. Full Story: Wales247
Why is Flutter A Good Choice For Mobile App Development?
Flutter is an open-source SDK that allows the development of a cross-platform mobile application. Full Story: Digital Journal
6 Tips to Optimize React Native App Performance
Find out how to get the most out of your React Native app and give your users the very best experience. Full Story: Makeuseof
DIGITAL SIGNAGE/ SCREEN MEDIA
5 ways for advertisers to embrace uncertainty and succeed with DOOH in 2023
2023 is the year of the rabbit, and according to Chinese astrology rabbits are kind, quick, patient, responsible, and skillful. Full Story: The Drum
Top 4 benefits of programmatic DOOH (& how it’s working for brands globally)
As advertisers embrace programmatic digital out-of-home (DOOH), it’s clear the channel is here to stay – and for good reason. Full Story: Adnews
EMAIL MARKETING
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year. Full Story: Martech
10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships
While many companies use social media to engage audiences, email marketing still takes the top spot in maintaining regular connections with potential leads and customers. Full Story: Customerthink
5 Email Marketing Mistakes You Didn’t Know You Were Making
Are you unhappy with your email marketing engagement and conversions? If so, you’re far from alone. Full Story: Newsbreak
What is a warm-up in Email Marketing? Know Everything about it
Email marketing is sending promotional or informational messages to a group via email. Full Story: PromotionWorld
Why and how to use loss aversion in email marketing
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Full Story: Martech
E-COMMERCE
What E-Commerce Supply Chain Management Really Means
When most people hear the words “supply chain,” they’re likely to think of the wide variety of product shortages. Full Story: Forbes
5 examples of e-commerce content marketing strategies
Content marketing strategies with personalization, thought leadership research, SEO and diverse content types can help e-commerce companies reach and engage more customers. Full Story: TechTarget
3 ways to build brand loyalty through e-commerce
Knowing they can expect a satisfying experience, return customers make purchases 90% more than new customers. Here’s how to boost the community of return customers. Full Story: Retail Customer Experience
PUBLIC RELATIONS
3 Myths About PR That Are Hurting Your Brand’s Success
Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool. Full Story: Entrepreneur
How PR needs to change in 2023
PR “as usual” will move away from the norms we’ve grown used to, especially when it comes to utilizing Twitter for communicating with media. Full Story: CoinTelegraph
WEB DEVELOPMENT
Top 10 Advantages of Using Python in Web Development Projects
Python is a popular, high-level programming language that is widely used in web development. It has a simple and intuitive syntax, Full Story: Analytics Insight
Differences Between Software Developer And Software Engineer
Every historical era has its own unique characteristics. Full Story: Bscholarly
Top 10 Uses of ChatGPT for Python Programmers
ChatGPT from OpenAI is an AI tool that we are already aware of. There is no longer a need for introductions because you have read enough about it. Full Story: Analytics Insight
How to Streamline Server-Side Development through Carl Bot Discord?
Web development is a long and complex process, with much time and effort needed to create a successful website. Full Story: Finextra
MARKETING AUTOMATION
Top 10 AI Technology to Watch Out For in 2023
Artificial Intelligence is bringing something new day by day! AI technology have definitely made things easier for us. Full Story: Analytics Insight
How Artificial Intelligence (AI) Is Changing Influencer Marketing
Influencer marketing has been rising steadily, with the market size reaching $16.4 billion in 2022 alone. Full Story: Influencer MarketingHub
AI-powered market research and data analysis in digital marketing
It’s crucial to first understand what artificial intelligence (AI) is and isn’t in order to comprehend how it will affect market research. Full Story: Business Outreach
ANALYTICS & BUSINESS INTELLIGENCE
Top 4 Business Intelligence Reporting Tools
Business intelligence reporting is a critical component of any organization’s operations. Full Story: Data Conomy
How Automation Unlocks Business Intelligence’s Full Potential and Analytics
Some of the ways in which automation can unlock business intelligence and analytics include intelligent automation of data gathering and formatting procedures, Full Story: CIO Review
Best Business Intelligence Platforms 2023: Top 7 Picks & Reviews
The best business intelligence software out there analyzes data and provides visual analytics in order to help businesses make good decisions, Full Story: Bizreport
BRANDING AND DESIGN
Why And How To Implement Social Media Branding
Social media channels are an integral part of modern digital marketing strategies. Full Story: Forbes
9 Reasons Why Graphic Design is Important for Your Business
Graphic design is an invaluable asset for any business, large or small. It helps you communicate with your customers and create a lasting impression. Full Story: Officechai
5 Winning Ways to Utilize Branding and Outsmart Your Competition in 2023
Brand consistency is one of the top techniques that tends to be overlooked in marketing plans. Full Story: Total Retail
The Importance Of Brand Management In The World Of E-Commerce
There was a time when retail companies had more control over branding. Full Story: Forbes
VOICE STRATEGIES
5 Of The Most Useful Bixby Tricks Samsung Galaxy Users Should Know
Samsung’s Bixby feature has been a useful resource included in the brand’s phones since 2017. Full Story: Slash Gear
Alexa, Why Do We Keep Buying You?
When Amazon released Alexa in 2014, the company had big dreams for the technology. Full Story: Menafn