By Integrated Marketing Platform | July 10, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Six Secrets to a Successful Content Marketing Strategy
We recently launched a piece of research to uncover how marketers are making content marketing decisions, Full Story: MartechSeries
In just five easy steps, you can plan the best digital marketing campaign
Digital marketing is the new norm in the marketing industry. Full Story: BusinessManchester
The Digital Advantage: Strategies And Tactics For Effective Online Marketing
Imagine launching your business with the potential to connect with countless customers, Full Story: ChannelX
Don’t Underestimate The Power Of Marketing In The Physical World
Nowadays, when we talk about marketing, whether it’s about increasing brand awareness, Full Story: NewsWatchTV
Why Your Business Needs Inclusive Marketing Plan
Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place. Full Story: Success
The Future Of Influencer Marketing And The Expanding Creator Economy
In recent years, influencer marketing has become a powerful strategy for various businesses to connect with their target audiences. Full Story: Forbes
SOCIAL MEDIA
4 Creative Ways To Leverage 360-Degree Images On Social Media
In the fast-paced world of social media, where customers’ attention spans seem to be on a constant decline, Full Story: Forbes
5 blockchain-based social media platforms to know
Discover five blockchain-based social media platforms that are reshaping online interactions. Full Story: Cointelegraph
How to collect and mine your social media data for growth
Virtually all business leaders believe social media data and insights have a profound impact on top business priorities. Full Story: sproutsocial
Instagram Updates That Impact Marketers
Struggling to keep up with the changes from Instagram? Wondering which updates are important to marketers? Full Story: SocialmediaExaminer
Ranking Social Media Platforms to Market Your Business in 2023
Social media has risen to be a primary avenue for business growth and expansion. Full Story: BusinessManchester
Facebook and TikTok top apps for social media marketing – CEO
Bruce Whitfield speaks to Arthur Goldstuck, Founder and CEO at World Wide Worx about leading social media platforms for marketing. Full Story: 947
SEARCH ENGINE
Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO’s importance in modern search and ways to adapt and thrive in this new era. Full Story: Search Engine Land
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Understand the implications of SGE and ensure your current SEO strategy is protected. Follow these top 5 tips to start with. Full Story: Search Engine Journal
How to do an SEO audit for your website?
In the world of natural referencing (SEO), it is essential to ensure that your website is optimized for search engines such as Google. Full Story: Digital Journal
A Proven Process to Become an SEO Pro at Lightning Speed
Are you eager to learn SEO quickly and become an search engine optimization expert? Full Story: Tech Bullion
How to create link building OKRs for SEO (with examples)
Here’s how OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets. Full Story: Search Engine Land
MOBILE MARKETING
Why Having a Mobile App for Your Business Is Crucial
Today’s business landscape has evolved to such an extent that having a mobile app has shifted from a luxury to a necessity. Full Story: Entrepreneur
Mobile marketing messaging essentials: how to write the excellent one
In today’s fast-paced and highly competitive business landscape, effective marketing messaging is essential for capturing the attention of your target audience. Full Story: telemediaonline
DIGITAL SIGNAGE/ SCREEN MEDIA
Optimizing Digital Signage Content
Maximize the impact of your digital signage with these tips: understand your audience, tell captivating stories, keep your content concise, Full Story: Digital Signage Today
How programmatic digital Out of Home is blending real-world exposure with digital intensity
Since its launch in October 2021, oOh!media’s pDOOH (programmatic Digital Out of Home) offering has garnered significant attention, Full Story: StopPress
Digital Signage: A Complete Guide
A digital signage guide for integrators all about the benefits, display technologies, software and top brands to know. Full Story: Commercial Integrator
EMAIL MARKETING
How to Use an Email Marketing Drip Campaign
Your web site is an excellent conversion tool to grow your email list. Full Story: Advisor Perspectives
7 Email Marketing Tips to Improve Your Campaigns
Over 90% of businesses say email marketing is critical to their success. Full Story: Web Pro News
7 key email metrics to track beyond opens and clicks
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Full Story: Martech
An SMS marketing strategy can benefit organizations and customers alike, with tactics like personalization, Full Story: TechTarget
E-COMMERCE
How To Start an E-Commerce Business
An e-commerce business is a virtual storefront used to sell goods or services online. Full Story: Money
How To Elevate Your E-Commerce Business By Improving Order Fulfillment
Are you looking for ways to elevate your e-commerce business? Full Story: startupguys
B2B Is Lagging In E-Commerce: Here’s What Sellers Can Learn From DTC
Handshakes in showrooms have classically marked the beginning of the transactional relationship between a buyer and seller in B2B retail. Full Story: Forbes
PUBLIC RELATIONS
It’s vital for travel insurers to invest in marketing, social media and PR best practice for when a public relations crisis might hit. Full Story: ITIJ
The Need for Speed with Investor Relations
How can investor relations professionals keep up with a rapid-fire world? Full Story: Investis Digital
MARKET RESEARCH
5 reasons why marketing research is important to your business
Learn more about how marketing research can help companies meet—and even exceed—organisational benchmarks. Full Story: Kantar
Evaluating the Feasibility of Your Business Idea through Market Research
A business idea is a motive that compels individuals to take action and commence progressing. Full Story: Good Men Project
WEB DEVELOPMENT
Web Development Best Practices for Building High-Quality Websites
Discover key web development best practices to build top-notch, user-friendly websites. Full Story: Cyber Kendra
Top Web Development Tools to Master for a Career in Web Development
Frameworks and libraries are essential tools in the quick-paced field of web development. Full Story: Data Quest
The Growing Demand for Full-Stack Developers in Web Development
In today’s fast-paced digital landscape, web development has become increasingly complex, Full Story: TycoonStory
3 Python web frameworks for beautiful front ends
Want to generate interactive websites with HTML, CSS, and JavaScript while programming in nothing but Python? Full Story: Infoworld
Do This First Before You Start To Learn Programming
Starting your coding journey as a software developer can be super exciting, but it can also feel a little overwhelming. Full Story: Innovation Village
MARKETING AUTOMATION
How to Incorporate AI into Your Marketing Strategies
Harnessing the power of artificial intelligence is crucial for marketers in today’s fast-paced digital world. Full Story: Entrepreneur
Best Practices for Marketing Automation
Marketing automation entails automatically using software to perform repetitive marketing chores. Full Story: Martech Outlook
How AI in marketing can empower creativity
‘Marketing Artificial Intelligence’ co-author Paul Roetzer explains why and how AI can change marketing. Full Story: TechTarget
How the generative A.I. boom could forever change online advertising
New technology that converts text prompts into headlines, conversational paragraphs and images is in the early days of making its way into online ads. Full Story: CNBC
Generative AI vs. Predictive AI
Generative AI creates fresh content while predictive AI uses algorithms to spot forward-looking correlations. Full Story: eweek
BRANDING AND DESIGN
Is AI good news or bad news for branding? 3 smart uses for brand builders
The advent of generative artificial intelligence (AI) like ChatGPT has forced creatives of all disciplines, Full Story: The Drum
Why businesses must rethink their branding
We live in an era where the success of key industries and their respective components greatly depends on a well-elaborated branding strategy. Full Story: Graphic Online
Canva Tips and Tricks for Beginners
Some help to get you started with the graphic design app. Full Story: PCguide
VOICE STRATEGIES
Alexa can help you with navigation, calls, and music in your car. Here’s how to set it up. Full Story: Android Police
All Amazon Echo wake words that aren’t Alexa — and what they do
The Amazon Echo line of smart speakers has become an essential part of many homes. Full Story: The Tech Edvocate
How to set up parental controls on Google Assistant
Make sure your child uses Google Assistant safely. Full Story: Android Police
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