By Integrated Marketing Platform | July 24, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What Is Inbound Marketing? Definition, Examples & Best Practices
Trying to figure out what inbound marketing is? Think about a magnet. Full Story: Forbes
8 Types of Consumers for Targeted Marketing
Demographics provide a starting point for your consumer segmentation, but you shouldn’t stop there. Full Story: Euromonitor
13 Influencer Marketing Tactics for eCommerce Brands: Unleashing the Power of Digital Influence
In the competitive eCommerce world, capturing your audience’s attention is vital. Full Story: Customer Think
How To Leverage An Omnichannel Marketing Strategy To Reach Your Audience Wherever They Are
The data shows that omnichannel marketing strategies have power. Full Story: Forbes
How To Develop A Successful Marketing Strategy For Startup
In this article, we explore essential steps to develop a successful marketing strategy that will help your startup thrive. Full Story: Yourstory
Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes.
If your marketing is not working, it is important to take action to address the problem. Full Story: Entrepreneur
5 Ways to Boost Your B2B SaaS Content Marketing
Boost the performance of your B2B SaaS content marketing using these five strategies. Full Story: Entrepreneur
SOCIAL MEDIA
10 Best Social Media Interaction Posts
Create 10 types of opportunities to learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. Full Story: Search Engine Journal
4 Key Elements of Focus for Social Media Marketers in the Second Half of 2023
We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, Full Story: Social Media Today
Why you can’t transfer social media followers from one account to another
Why can’t you transfer your followers from one social media account to another? Full Story: NPR
6 Ways to Use Advanced YouTube Analytics
Looking for advanced insights in YouTube Studio? Full Story: Social Media Examiner
How to Improve Facebook Ad Performance With Optimized Creative
Are you serving the right creative with your Facebook ads? Full Story: Social Media Examiner
SEARCH ENGINE
An SEO guide to understanding user intent
Align content with different stages of a searcher’s journey and leverage intent-based strategies for better SEO results. Full Story: Search Engine Land
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO
Discover the 3 types of bottom of funnel keywords and why you need to get these high converting keywords to work for you more than the top tiers. Full Story: Search Engine Journal
The Ultimate Guide To SEO Audit Tools
The sheer number of SEO audit tools available can be overwhelming, especially if you’re just starting out. Full Story: Search Engine Journal
8 Ways To Supercharge Your Alt Text SEO Strategy
Alt text. You know it’s important for SEO. Full Story: Search Engine Journal
5 free SEO tools and plugins to try
Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient. Full Story: Search Engine Land
Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization
Discover the different types of content conflict and how to resolve them to optimize your website for better search engine rankings. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile Marketing Strategies for a Smartphone-Obsessed World
In our increasingly connected world, smartphones have become an integral part of our daily lives. Full Story: Passionate In Marketing
How Mobile Marketing Campaigns Can Help Your Business
Are you looking to grow your business? Full Story: Big News Network
6 Common Mobile App Development Mistakes to Avoid
In mobile app development, one wrong move can make the difference between soaring success and dismal failure. Full Story: The Gadget Lite
DIGITAL SIGNAGE/ SCREEN MEDIA
Is digital signage the key to omnichannel success in retail?
As retailers increasingly look to adopt omnichannel strategies, they are faced with the challenge of providing customers with a seamless experience across all channels. Full Story: Customer Think
Data and DOOH: How audience data is transforming out-of-home advertising
DOOH advertising success lies in knowing your audience, Full Story: The Drum
EMAIL MARKETING
Three email marketing tactics to boost deliverability
Email marketing effectiveness goes hand in hand with email deliverability. Full Story: Business Chief
Five key ways to effectively manage email signatures
Email is a key, highly effective communication concept used by a variety of business environments around the world. Full Story: Hack Read
5 Tips to Engage Your Customers via Email
Did you know that a strategically planned email marketing campaign can yield an ROI of up to 4400%? Full Story: Customer Think
E-COMMERCE
E-Commerce Cybersecurity: How to Protect Customer Data and Online Transactions
The e-commerce industry experienced significant growth, Full Story: Thomas
Why SafeOpt is Essential for e-Commerce Businesses: Ensuring Safety and Growth
Welcome to your ultimate guide to email marketing for e-commerce companies. Full Story: The Seeker
How E-Commerce Can Harness Payments Innovation to Meet Consumer Demands for Back-to-School
With the back-to-school shopping season approaching, Full Story: My Total Retail
How to Create an e-Commerce App
Businesses are redefining ways of E-commerce at an alarming rate. Full Story: Apple Magazine
PUBLIC RELATIONS
The Best PR Strategies For Businesses
The goal of PR (Public Relations) is to help gain publicity for a business, Full Story: Business Leader
20 Comms Pros Share Key Networking Tips For New PR Professionals
A great deal of on-the-job training takes place when you first enter the public relations field. Full Story: Forbes
WEB DEVELOPMENT
7 most in-demand programming languages to learn
Stay ahead of the curve and develop in-demand programming skills with seven sought-after programming languages, including Python, Solidity, Rust and more. Full Story: Coin Telegraph
Web Developer Career Path: Key Points to Know
Of all the disciplines in tech, web development has the power to touch the most people daily. Many services and companies are web-based, Full Story: Dice
How To Host Your Own Website (2023 Guide)
As advanced as it may initially sound, anyone can host their own site. Doing so will not only save you money, but it will also give you more control. Full Story: Forbes
Node JS vs PHP: Which Backend to Choose for Your Project
When it comes to building a web application, one of the crucial decisions you need to make is choosing the right backend technology. Full Story: socPub
MARKETING AUTOMATION
Ways Marketing Automation Elevates Customer Experience
For firms, marketing automation is a tremendous assistance. Full Story: Cio Application
Rolling Out A Generative AI Strategy In 2023
In 2018, McKinsey predicted that AI has the potential to bring the greatest value to marketing departments. Full Story: Forbes
Top 3 Pitfalls of Choosing the Wrong Marketing Automation Platform
Avoid common mistakes when selecting your marketing automation platform! Full Story: MS Dynamics World
Application Of Artificial Intelligence For Implementing Work Tasks
According to the IDC report, global spending on the artificial intelligence (AI) market will exceed $500 billion in 2023. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How to Choose the Right Marketing Analytics Software
This article will serve as your trusted guide to help you navigate through the vast landscape of marketing analytics software! Full Story: MarTechCube
Unleash your inner data guru with these free BI tools, where data analysis becomes a cost-free adventure! Full Story: Jumpstart
BRANDING AND DESIGN
How Personal Branding Helps Leaders Expand And Express Their Self-Awareness
Being self-aware is a prerequisite for developing many of the most important skills leaders need to master in today’s complex and dynamic hybrid workplace. Full Story: Forbes
How can one achieve a harmonious balance between performance marketing and branding?
Branding and performance marketing are not mutually exclusive. Full Story: Brand Equity
Why Who You Are Matters To Your Customers
For communicators, we have certainly muddied things in our industry. Full Story: Forbes
VOICE STRATEGIES
Siri vs. Bixby: How Do Apple and Samsung’s Voice Assistants Compare?
iPhones and Samsung phones come with their own voice assistants, Siri and Bixby. But which one is actually better? Full Story: Make Use Of
The Rise of AI Voice Assistants: Balancing Convenience and Security
ChatGPT is the final nail in the coffin for voice assistants as we know them. Full Story: Inside BigData
Google Assistant could soon use generative AI to summarize articles
This could be one of those Pixel-exclusive capabilities. Full Story: Android Police
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