By Integrated Marketing Platform | June 26, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Content Marketing Mistakes Small Businesses Make
Content marketing is one of the most effective ways for organizations to attract and retain customers. Full Story: Forbes
15 Tips for Perfecting Your Small Business Video Marketing Plan
Are you looking to take your small business video marketing plan to the next level? Then look no further! Full Story: readwrite
The Future Of Thriving B2B Marketing Is Hybrid And Outsourced
Let me start this piece with a clear and direct statement: Outsourcing and hybrid work is the future of B2B marketing. Full Story: Forbes
17 Creative Ideas To Get Customers Involved In Marketing Efforts
Many companies that have embraced a customer-centric business model are realizing the value of maintaining this focus in their marketing as well. Full Story: Forbes
Essential Elements For A Well-Rounded Legal Marketing Campaign
For the best chance of success in a legal marketing campaign, Full Story: Forbes
Using Marketing Efficiency Ratio As Your New KPI (And How To Improve It)
As marketers, we are always looking for ways to measure the effectiveness of our advertising campaigns. Full Story: Forbes
SOCIAL MEDIA
Unlocking The Power Of Algorithms: Engage With Google And Social Media
Unveiling the Secrets to Combat Changing Algorithms. Full Story: Forbes
Protecting Your Brand Reputation on Social Media
Want to make sure your ads don’t appear next to problematic content? Full Story: SocialMedia Examiner
8 trends in social media marketing
I recently attended a marketing education event on social media. Full Story: Powersports Business
How Social Media Polls Can Grow Your Business
Discover eight ways social media polls can grow your small business by driving engagement and amplifying your business’s reputation and reach. Full Story: US Chamber
5 Effective Strategies to Attract Organic Followers on Social Media
Spark organic growth and build your social media presence like a pro with these tips and tricks. Full Story: Plann
11 new social media features you need to know this week
Updates from Meta, Twitter, TikTok and more. Full Story: PR Daily
SEARCH ENGINE
How to manage crawl depth for better SEO performance
Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips. Full Story: Search Engine Land
On-Page SEO: The Foolproof Beginner’s Guide
Achieving a higher ranking in search results can lead to more website visitors, leads, and sales. Full Story: More Than Digital
If you’ve just dipped your toes in the world of search engine optimization (SEO), one of the first terms you have probably come across is “link building”. Full Story: Startupguys
The Role of Data Entry in Optimizing SEO for E-commerce Websites
As an owner of an e-commerce business, you want your products to reach as many potential customers as possible. Full Story: Customer Think
14 SEO Tips for Small Businesses
Looking for ways to improve your Google search rankings? Full Story: SocialMediaToday
5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing
AI-empowered technology is rapidly transforming the digital landscape as we know it. Full Story: Search Engine Journal
MOBILE MARKETING
The Benefits of Outsourcing Mobile App Development Compared to In-house Development
Currently, the number of smartphone users worldwide is estimated to be 6.92 billion (2023) and still counting. Full Story: Business Review
Why Your SMS Marketing Strategy Needs Transparency
Tips on how to address data privacy concerns in your SMS marketing campaigns. Full Story: Spiceworks
Most Effective Mobile Marketing Strategies for Businesses in 2023
If you work in marketing, you already know that mobile eCommerce marketing is hot — full stop! Full Story: Concept Phones
DIGITAL SIGNAGE/ SCREEN MEDIA
Debunking 10 most common digital signage myths
Digital signage is dynamic and valuable but there are misconceptions and myths. Full Story: Retail Customer Experience
Leverage digital signage to enhance emergency preparedness
Digital signage offers unparalleled advantages in delivering timely security and emergency information. Full Story: Digital Signage Today
EMAIL MARKETING
Why email marketing is still an effective way to boost your business’ reach
In today’s fast-paced digital world, businesses have numerous marketing channels at their disposal. Full Story: LondonLovesBusiness
Best Email Marketing Software of 2023
Choosing the right email marketing software is an important step toward reaching your marketing goals. Full Story: Money
A Comprehensive Guide To Getting Your Email Copy On Point
Your copy is the heart of your email; any seasoned email marketer will tell you this. Full Story: readwrite
The Email-Data Dynamic for Marketing Triumph
In the vast digital landscape where attention spans are fleeting and competition is fierce, Full Story: ItMunch
E-COMMERCE
Understanding The Rise Of E-Commerce As An Alternative Asset Class
In this digital era, the rise of e-commerce is reshaping the global business landscape. Full Story: Forbes
Design Practices to Enhance Customer Experience in Magento 2 Ecommerce Website
Customer experience is paramount in this competitive eCommerce world with evolving innovations and technologies. Full Story: CustomerThink
11 Key E-commerce Challenges and How to Solve Them
Growth in the e-commerce space has provided customers with more convenience and purchasing options than ever before. Full Story: G2
Shipping Tips For New E-commerce Businesses
Online business is big business. Over 70% of Americans shop online, with 30% doing so more than once a month. Full Story: Startupguys
PUBLIC RELATIONS
5 Common Misconceptions About Public Relations
There are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power. Full Story: Entrepreneur
How PR Can Captivate Customers Through Compelling Narratives
At its core, storytelling is the art of conveying a message, an idea or some form of information through the use of narrative structure. Full Story: Forbes
What Startups Know About PR That Large Companies Forget
For many business leaders, scaling comes with added obstacles and new traps to fall into. Full Story: Inc.
The Art of Public Relations: 12 Necessary Elements for the Perfect Pitch
When it comes to promoting your business, a well-crafted pitch can make all the difference. Full Story: RollingStone
WEB DEVELOPMENT
The Future of Web Development: A Comprehensive Guide to Progressive Web Apps
The world of web development is constantly evolving, and as technology continues to advance, developers must adapt to the ever-changing landscape. Full Story: CityLife
How to Create Responsive Typography with CSS
Need to ensure your website or app looks good on all display types? That’s where CSS responsive typography comes in. Full Story: Make Use Of
Python For Beginners: Try These Tutorials
With so many programming languages to choose from, each with its own unique syntax, features and uses, Full Story: Forbes
How to Secure Node.js Applications: 3 Flexible Approaches
If you’re just beginning your web development or Node.js journey, you may be unaware of quite how important it is to secure your app. Full Story: Make Use Of
The Benefits of Adopting Micro Frontends in Your Web Development Process
In recent years, the web development landscape has seen a paradigm shift with the advent of micro frontends, Full Story: CityLife
MARKETING AUTOMATION
Will AI Lead To The End Of Marketing Jobs?
There has been a great deal of excitement, fear and, in some cases, Full Story: Forbes
Artificial Intelligence (AI) for Marketers: A Beginner’s Guide
Marketing could possibly be the biggest gainer from artificial intelligence when compared to all other business departments. Full Story: Tech Funnel
6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity? Full Story: Martech
Small Businesses: AI Is Your Assistant, Not Your Replacement
When I work with small business owners, one of their most common complaints is feeling stretched too thin by wearing all the hats in their company. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Business Intelligence and Analytics are Transforming Industries
Exploring the Impact of Business Intelligence and Analytics on Industry Transformation. Full Story: CityLife
The Importance of Data Visualization in Business Intelligence and Analytics
The Power of Data Visualization in Enhancing Business Intelligence and Analytics. Full Story: CityLife
BRANDING AND DESIGN
Tell Customers Your Never-Ending Story With Powerful Branding
Companies talk to their customers every day through branding. And that’s why it’s important to know what your brand is saying. Full Story: Investor’s Business Daily
Power of Branding: Strategies to Build a Strong Brand Identity
Are you ready to unlock the power of branding and build a strong brand identity? Full Story: Passionate in Marketing
What the Free Canva Graphic Design Tool Can Do for You
A free version of the tool can help you create flyers, presentations, posters and more. Full Story: Duke Tod
VOICE STRATEGIES
iOS 17 beta 2 includes big Siri upgrade — what you can do now
iOS 17 is set to make sending messages by Siri much easier, especially if you’re using common third-party apps like WhatsApp for your communications needs. Full Story: Yahoo
3 Alexa features customers used to get help in an emergency
From making an announcement to calling for help, here are three Alexa features customers have used to get help. Full Story: amazon
12 Google Assistant commands you need to know
Want to know how Google Assistant can enrich your life? Check out this list of 12 helpful commands. Full Story: XDA
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