By Integrated Marketing Platform | October 30, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
17 Steps Leaders Overlook When Crafting A Winning Marketing Strategy
The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. Full Story: Forbes
Blending B2B Marketing Fundamentals With AI’s Infinite Possibilities
The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. Full Story: Forbes
Transforming Industries: How Marketing Enables B2B Platforms
B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker. Full Story: Forbes
Short-form videos can be produced easily and inexpensively and offer high levels of engagement. Full Story: Insider
Nine Creative B2B Influencer Marketing Strategies For The Holidays
Influencer partnerships can be potent tools to amplify brand messages and drive engagement in B2B marketing. Full Story: Forbes
9 Best Ecommerce Marketing Plugins in 2023
In the thriving world of eCommerce, marketing is more than just an option; it is a lifeline that can significantly enhance growth and sales. Full Story: readwrite
SOCIAL MEDIA
5 Tips For An Employee Social Media Program
Many business leaders are paralyzed with fear that employees may damage their brand online while also too afraid to restrict social media participation. Full Story: Forbes
Social Media Branding: How To Get It Right
Social media branding is a powerful marketing tool. Full Story: Search Engine Journal
34 Predictions for Social Media Marketing in 2024
Can you believe that it’s now almost four years since we were all locked inside of our homes, Full Story: Social Media Today
20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More
Which platforms should you prioritize for social media in 2024? Full Story: Search Engine Journal
SEARCH ENGINE
How to use Google Bard for better SEO
Don’t miss out on Bard’s strategic advantage in SEO. Full Story: Search Engine Land
How To Identify The Blue Ocean For Link Building Strategy
Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. Full Story: Search Engine Journal
4 Latest SEO Trends to Help With Better Ranking
What the search engine algorithms looked favorably upon yesterday may not work to your digital content’s advantage today. Full Story: CmsWire
Debunking 10 Common SEO Misconceptions
Search engine optimization is a key component of any marketing plan, but it’s also one of the most misunderstood. Full Story: Forbes
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Full Story: Search Engine Land
How small-business owners use YouTube for SEO-driven marketing
Starting a YouTube channel can be a heavy lift but can have big marketing benefits. Full Story: Insider
MOBILE MARKETING
Manual mobile app testing is still important
Automation is a great way to check on a mobile app’s performance and basic functionality. Full Story: TechTarget
Top Mobile App Security Risks: From Risky Behavior to Hidden Malicious Code
In recent years, especially with hybrid work, almost everyone uses an iOS or Android device for work. Full Story: MSSP Alert
DIGITAL SIGNAGE/ SCREEN MEDIA
CMS trends: How AI in digital signage will redefine the customer experience
In any industry, digital signage enables organizations to quickly and effectively deploy engaging content to specific locations for specific purposes. Full Story: Digital Signage Today
Why DOOH is the Vital Link from In-Home to In-Store Along the Path to Purchase
Prime Big Deals Day kickstarted the holiday shopping season with enticing online offers. Full Story: MediaVillage
How Companies Can Leverage Media For A Better World
Media has an unparalleled ability to shape public opinion, influence behaviors and bring critical issues to the forefront of society. Full Story: Forbes
EMAIL MARKETING
Improving Email Marketing With Generative AI. How it Can Help You and Tips Before Use
Artificial intelligence is now being talked about on every corner. Full Story: readwrite
How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns
When you’re reaching out to a mass email list with your business offering, Full Story: Search Engine Journal
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement. Full Story: Martech
E-COMMERCE
10 Ways to Leverage Predictive Analytics for E-commerce Success
In today’s highly competitive e-commerce landscape, businesses are constantly seeking innovative strategies to gain a competitive edge and drive success. Full Story: Analytics Insight
Five Quick Tips For Optimizing Your Checkout Page
Are you interested in learning how to maximize sales and engagement by optimizing your checkout page? Full Story: Forbes
Choosing the Right Web Hosting for E-commerce: Tips and Recommendations
Selecting the optimal web hosting solution is one of the most critical decisions to make when starting an e-commerce business. Full Story: Robotics and Automation News
13 Profitable E-Commerce Business Ideas For 2023
To evaluate inclusions for this list of profitable e-commerce business ideas for 2023, Full Story: Forbes
PUBLIC RELATIONS
6 tips for PR pros to reach the top
To truly grow in PR, professionals need to embrace the multifaceted nature of the industry. Full Story: Business Live
Learn how generative Al is transforming PR
PR pros acknowledge Al’s vast potential. But there’s still a reluctance to embrace Al tools. Full Story: PRWeek
WEB DEVELOPMENT
Website Development: A Beginner’s Guide
Website development is a crucial step for any small business looking to establish an online presence, and you need to get it right. Full Story: Forbes
How to install Node.js on Windows
If you do any kind of work that involves JavaScript, you might want to use Node.js, and you can install it on Windows with these steps. Full Story: XDA Developers
6 ways AI is changing web design
From chatbots to user experience, AI is having a profound impact on the web. Full Story: Creative Bloq
Learn About Vue.js Watchers to Improve Your Web App Development
Use watchers to monitor changes and implement behavior more intuitively. Full Story: Make Use Of
Is PHP Still Relevant? 12 Reasons Why PHP is Still Relevant in Web Development
PHP is still relevant due to its active developer community and constant updates, ensuring it keeps up with industry standards. Full Story: BBN Times
Node.js 21 Release Updates V8 Engine, WebSteams Module and Test Runner
The Node.js team has recently released Node.js 21. This release introduces changes such as updates to the V8 JavaScript engine, Full Story: InfoQ
MARKETING AUTOMATION
12 marketing automation hacks to save time and money
To provide you with the most effective marketing automation hacks, we’ve gathered insights from twelve professionals, including Directors of Marketing and CEOs. Full Story: AZ Big Media
4 Ways AI Is Changing Marketing
How can AI be harnessed to drive more effective and efficient marketing? Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Marketing Analytics: Biggest Challenges Marketers Face
Marketing Analytics is the discipline of gathering, Full Story: Martech Series
How to ensure business intelligence projects succeed
Learning to use a new generation of AI-based BI tools is vital for survival in the competitive FMCG space, and change management is critical. Full Story: IT web
5 Main Uses of Generative AI in Business Intelligence & Data Analytics
Generative AI is all the rage. Full Story: Hackernoon
BRANDING AND DESIGN
5 Employer Branding Mistakes Companies Often Make
The current labor shortage is a key challenge for businesses in most Western countries. Full Story: Forbes
The Power of Logo Design in Branding: A Detailed Study
In the fast-paced world of business, where first impressions matter more than ever, Full Story: Modern Diplomacy
When a Change to Your Business Means ‘Brand’ Takes Centre Stage
Brand is all about influencing how people think, feel and behave. Full Story: LBB
5 Things You Need To Know About Becoming A Graphic Designer
Those wishing to enter the design industry have another reason to look to Victoria for their tertiary education, Full Story: The Design Files
VOICE STRATEGIES
How New Voice Technologies Will Change The Way We Live And Do Business
How will new voice technologies change the way we live and do business? Full Story: Forbes
How to Modify Alexa to Only Respond to Your Voice
See how you can make your Echo device more secure with a few changes to Alexa. Full Story: Make Use Of
All The New Alexa Features In 2023 You Didn’t Know About
Large Language Models (LLMs) provide a glimpse into a future where the divide between machines and humans is significantly narrowed. Full Story: Augustman
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